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Digital Marketing

Digital Marketing, Search Engine Optimisation

What are the Most Asked Questions on Google in 2022?

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Have you ever wondered what the most frequently asked questions on Google are? You might be surprised to learn that \”What to Watch?\” was the most frequently inquired question on Google. Every month, this search phrase generates 7.5 million online search queries. With an average of 3.6 million monthly internet searches, \”What is My IP?\” was the second most popular Google search query. This is the only possible answer to the question. \”What is My IP Address?\” and other similar questions are becoming increasingly popular. Having an understanding of these and creating content around them will help you enhance your website\’s […]

Digital Marketing, Search Engine Optimisation

Why Should Digital PR Be a Part of Your SEO Strategy?

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We’ve all had those eureka moments when you put two things together that you didn’t think would go together, but it ended up working great. You’ll never go back once you’ve tried it right? You can expect the same result by putting Search Engine Optimization and Digital PR together. Yes, they’re two distinct and well-respected fields, but when they collaborate, incredible things can happen. You might feel like pairing them doesn’t make sense right now, but by the end of this article, you’ll realize that they do. Why is SEO important in PR? SEO is critical for any business or

Digital Marketing

Google Ads Conversion Rates By Industry And How To Compare Them

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You want to increase sales with your Google Ads campaigns, but you’re not sure if what you’re doing is correct. So, we assume you’re doing everything you can to track the success of your campaigns. But how are you going about it? If you don’t know how to play your cards well, Google Ads conversion rate is regarded as a very difficult game. As a result, our best assumption is that you’re measuring your success based on your own prior data. There’s an inherent difficulty with that: it’s only your info. There are a few takeaways you can draw from

Customer Experience, Digital Marketing

How Can Your Business Improve Its Customer Experience?

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You always want to provide the greatest possible service for your consumers and make sure they have the best Customer Experience, as a business owner. They are, after all, your business’s lifeblood. They’ll keep returning if they’re satisfied. And if they aren’t, you might be in big danger. So, how can you boost client satisfaction? In today’s blog, we’ll show you how to improve your business’s client experience. But first, let’s take a look at some of the aspects that influence client satisfaction. What Factors Affect Customer Experience? Many elements can affect the customer experience, however, the following are some

Digital Marketing, Website Development

The 13 Most Important Website KPI.

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The internet has influenced how people live, work, and conduct business. A website is now considered standard for almost any company of considerable size or scope. Your webpage holds crucial importance to your company, but how could you know what is and isn’t working? There are many website performance metrics you may monitor to determine how efficient your website is using today’s data. The problem is that there are so many measures that keeping track of them all in a durable and meaningful manner is nearly impossible. That’s why it’s critical for marketers to focus on the performance measures that

Digital Marketing, Social Media Marketing

Sov: What Does It Mean? Why Does It Matter, And How Can It Be Measured For Social Media, PPC, Seo, And Public Relationships?

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When you have several variables to examine, measuring your success online can be complicated and frustrating. Today’s ecommerce stores must track brand health, promotional material ROI, conversions, pay per click, and many other analytics. That’s when the concept of “sharing of voice” (SOV) comes into play. It’s not enough to analyze these indicators unless you have the knowledge to compare them to your competitors. How can you keep track of these figures without losing sight of your company objective? Share of voice (SOV) gives you a better picture of how you compare to the competitors. This measure indicates your market

Digital Marketing, Website Development

Must Have WordPress Plugins in 2022

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WordPress Plugins are PHP-based software components that can be used to enhance the functionality of your WordPress sites. They serve as the foundation for your WordPress site. Whether you need to add contact forms, boost SEO or raise site speed , they can help. Right plugins can accomplish anything you want for your website. They make it easier to add features to the site without having to compile any code. These can be as simple or as complicated as you like, depending on your needs. There are certain plugins that you should install no matter what type of site you

Digital Marketing

Is Boosting Page Authority Good for SEO?

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Page authority (PA for short) is a site performance measurement metric developed by Moz. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. Boosting page authority is very good for search engine optimization (SEO), and it is something that you should keep as a major goal in your SEO checklist. Let’s learn a bit more about PA, how you can check it, and the steps that you can take to boost it. What is Page Authority? Page authority is

Digital Marketing

5 Digital Marketing Trends you need to know in 2022

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In 2022, where do you think digital marketing will be? What are the top five digital marketing trends to anticipate in 2022? The current situation, brought on by COVID-19, has accelerated the digitization of operations, demanding the implementation of next-generation trends. Many businesses turn to internet marketing as an option during the pandemic, when physical retailers shut down and are forced to shut down their services. COVID-19 has shaped a new era of marketing, namely, digital marketing, and has changed the way the organization operates. More and more businesses are transitioning to online working arrangements, which are only being referred to as

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