Digital Marketing

You want to increase sales with your Google Ads campaigns, but you’re not sure if what you’re doing is correct. So, we assume you’re doing everything you can to track the success of your campaigns. But how are you going about it? If you don’t know how to play your cards well, Google Ads conversion rate is regarded as a very difficult game. As a result, our best assumption is that you’re measuring your success based on your own prior data. There’s an inherent difficulty with that: it’s only your info. There are a few takeaways you can draw from […]

Page authority (PA for short) is a site performance measurement metric developed by Moz. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. Boosting page authority is very good for search engine optimization (SEO), and it is something that you should keep as a major goal in your SEO checklist. Let’s learn a bit more about PA, how you can check it, and the steps that you can take to boost it. What is Page Authority? Page authority is

In 2022, where do you think digital marketing will be? What are the top five digital marketing trends to anticipate in 2022? The current situation, brought on by COVID-19, has accelerated the digitization of operations, demanding the implementation of next-generation trends. Many businesses turn to internet marketing as an option during the pandemic, when physical retailers shut down and are forced to shut down their services. COVID-19 has shaped a new era of marketing, namely, digital marketing, and has changed the way the organization operates. More and more businesses are transitioning to online working arrangements, which are only being referred to as