How to Increase App Downloads: 15 Proven Strategies
The competition at the App Store and the Play Store is very high as most of the companies have launched their own mobile app. So, how you can make sure your mobile app stands out from the rest?
Digital Marketing
SEO vs PPC: Which is Right for Your Business?
When it comes to Digital Marketing, Search Engine Optimisation (SEO) & Pay-Per-Click Advertising (PPC) are generally used words. Also, these two are considered as the best Digital Marketing strategy to stay competitive.
How to Start an Online Business in Sri Lanka
Starting an online business in Sri Lanka is as exciting as profitable for the most part. The country holds rapid growth in internet penetration, digital literacy, and e-commerce. It feels like an excellent time to dive into the online business world. You can choose from e-commerce stores to online services and digital marketing. Likewise, launching an online venture requires planning, legal requirements, and marketing strategies. This guide brings a step-by-step guide on how to start an online business in Sri Lanka. Step 01 – Choosing a Business Idea Starting an online business begins with selecting a profitable business idea. It
How To Start a Business in Sri Lanka?
Ever wonder how to start a business in Sri Lanka? Starting a business in Sri Lanka is way easy than you think. Running our own business is a dream for many of us. Everyone wants to be their boss. Not everyone prefers to do a 9 – 5 job or work for somebody else. Working for someone else and following their orders are not always pleasant. Freedom is worth the million. Though most of us have a dream to start our own business, there is always a fear to take any step further. If you desire to Start a Profitable Business in Sri Lanka, you will have to consider a few things afore you can start a business in Sri Lanka. It may not be similarly easy for all the personalities since everyone has dissimilar circumstances in life to deal with. Some are routine working professionals obliged with commitments who fright to leave their job. We fear to perform what we wish to and deem a ‘successful life’ the one outlined by others
How Much Does YouTube Advertising Cost?
Wants to know how much does YouTube advertising cost? YouTube is arguably the most popular platform for online video consumption. That’s why YouTube advertising has become attractive for anyone looking to reach a vast and diverse audience. However, the cost of YouTube advertising can vary depending on several factors. This article explores how much YouTube advertising costs with a breakdown of tips on optimizing the expenses. Factors Affecting YouTube Advertising Costs 01. Ad Format YouTube offers various types of ads, each with its cost structure. The main ad formats are – TrueView Ads (Skippable Ads): These are the most common
How to Improve Click-Through Rate (CTR) in Email Marketing
Wants to know how to improve click-through rate in email marketing? Email marketing, a highly effective marketing channel, can help you reach and engage your audience. Click-Through Rate (CTR) is one of the top metrics used to measure email campaign success. It indicates the percentage of people who click on mail links at least once. High CTR indicates more audience engagement from your well-engaged and highly relevant emails. And it can surely lead to greater conversions for your marketing breakthrough. You can implement several actionable strategies to improve your email marketing CTR. Improving CTR in Email Marketing With continuous advancement
How to Create a Google My Business Account
Wants to know how to create a Google My Business account? Harnessing the power of Google accounts can do much more for your business than you might think. Opening a Google My Business Account for listing mostly results in a significant surge in sales for small businesses. And you better get yourself one with the guide to create your Google My Business profile. 01. Create a Google Account Most people open up google accounts for personal use. We recommend you create an account exclusively for your business purposes. Open the bracketed URL (https://accounts.google.com/signin) on your browser. Click on the ‘Create
How to Market E-Commerce
Want to know how to market E-Commerce? Establishing your e-commerce business amidst the highly globalized, evolving, competitive market is a hard nut to crack. The estimated worldwide retail sales are likely to reach $8.1T by 2026, meaning you’re heavily behind in the race. A well-assessed, well-planned, well-executed marketing is what you need for the breakthrough. And it exclusively features the utilization of promotional actions. Not all approaches hold equally well based on your e-commerce venture. That’s why you better understand how to make your e-commerce marketing a standout. There are many strategies, methods, actions involved in modern marketing. And we
Unlocking Website Potential: Top AI Chatbots for Enhanced Customer Engagement
In today\’s digital age, enhancing the user experience on websites has become paramount for businesses seeking to engage and retain their online audience. One effective way to achieve this is by integrating AI chatbots into websites. These intelligent virtual assistants not only streamline customer interactions but also provide instant support and guidance, leading to improved satisfaction and conversion rates. Here are the best AI chatbots available for website integration. IBM Watson Assistant: Renowned for its cognitive computing capabilities, IBM Watson Assistant offers businesses a robust platform for building AI-powered chatbots. Watson Assistant excels in understanding complex queries, learning from interactions,
Importance of Short-Form Video: Winning on TikTok, Reels, and Shorts
In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. In recent years, short-form videos have emerged as a powerful tool, revolutionising the way content is consumed. Platforms like TikTok, Instagram Reels, and YouTube Shorts have taken the world by storm, and for businesses, tapping into this trend is proving to be a game-changer. Why short-form video? Capturing Attention in Seconds: Short-form videos, typically lasting 15 to 60 seconds, cater to the diminishing attention spans of today’s users. In a world flooded with information, capturing the audience’s attention in the first few