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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

Search Engine Optimisation

12 SEO Myths That Can Give You A Laugh!

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It’s okay to admit it. We’ve all been duped by myth like old wives’ tales, hacks, and urban legends about how to increase website traffic by X% in no time. It’s all too tempting to desire a quick fix for SEO, which is extremely difficult. Myths about SEO have persisted almost as long as search engines themselves. They are frequently the result of a misunderstanding about Google, something small that has been exaggerated, or the perpetuation of old advice. Here are 12 of the most common SEO myths that will make you giggle. 1.      Rank 1 Is All That Matters […]

Website Development

Tectera Launches a New Website for Mosvold Hotels!

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Tectera is delighted to announce the launch of a new hotel website built for Mosvold. The brand new website has a fresh, user-friendly design and you can find it at https://www.mosvoldhotels.com/. To create this appealing new design, we collaborated closely with the Mosvold team. The website generates a pleasing visual presence by combining engaging visuals with an exquisite style. We’ve also redesigned the content on Mosvold Hotels’ website so that you can get more information with a quick glance. We have implemented a number of minor but substantial changes to improve your overall site experience. Mosvold and our teams were

Customer Experience, Digital Marketing

How Can Your Business Improve Its Customer Experience?

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You always want to provide the greatest possible service for your consumers and make sure they have the best Customer Experience, as a business owner. They are, after all, your business’s lifeblood. They’ll keep returning if they’re satisfied. And if they aren’t, you might be in big danger. So, how can you boost client satisfaction? In today’s blog, we’ll show you how to improve your business’s client experience. But first, let’s take a look at some of the aspects that influence client satisfaction. What Factors Affect Customer Experience? Many elements can affect the customer experience, however, the following are some

Digital Marketing, Website Development

The 13 Most Important Website KPI.

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The internet has influenced how people live, work, and conduct business. A website is now considered standard for almost any company of considerable size or scope. Your webpage holds crucial importance to your company, but how could you know what is and isn’t working? There are many website performance metrics you may monitor to determine how efficient your website is using today’s data. The problem is that there are so many measures that keeping track of them all in a durable and meaningful manner is nearly impossible. That’s why it’s critical for marketers to focus on the performance measures that

Digital Marketing, Social Media Marketing

Sov: What Does It Mean? Why Does It Matter, And How Can It Be Measured For Social Media, PPC, Seo, And Public Relationships?

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When you have several variables to examine, measuring your success online can be complicated and frustrating. Today’s ecommerce stores must track brand health, promotional material ROI, conversions, pay per click, and many other analytics. That’s when the concept of “sharing of voice” (SOV) comes into play. It’s not enough to analyze these indicators unless you have the knowledge to compare them to your competitors. How can you keep track of these figures without losing sight of your company objective? Share of voice (SOV) gives you a better picture of how you compare to the competitors. This measure indicates your market

NFT

What are NFTs and how do they work?

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NFTs, what exactly are they? Non-fungible tokens, or NFTs, are a type of blockchain technology that turns your digital assets into unique codes. They are not interchangeable. For example, the painting Monalisa is non-fungible because it cannot be mass-produced or duplicated; nonetheless, it will not be authentic. Ethereum blockchain majorly hold NFTs, than any other blockchain yet they also do support them as well. How does NFT work? NFT creates a blockchain-based digital certificate for any type of digital product, including art, music, and gaming. Many platforms, such as Opensea, Binance, and Rarible, facilitate the trading of NFTs on the

Digital Marketing, Website Development

Must Have WordPress Plugins in 2022

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WordPress Plugins are PHP-based software components that can be used to enhance the functionality of your WordPress sites. They serve as the foundation for your WordPress site. Whether you need to add contact forms, boost SEO or raise site speed , they can help. Right plugins can accomplish anything you want for your website. They make it easier to add features to the site without having to compile any code. These can be as simple or as complicated as you like, depending on your needs. There are certain plugins that you should install no matter what type of site you

Search Engine Optimisation, Website Development

Easiest ways to improve SEO with Heatmaps

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SEO Heatmaps is a Chrome browser extension that displays where users click on a website. The heatmap assists in determining what works and what does not. They show the “hotspots” where users interact with content. Scroll maps are similar to heat maps in that they display where users stopped scrolling before leaving your site. These allow website owners to see how their content is connected and it helps them to manage it properly. It’s a useful tool for SEO firms, digital agencies, and web design businesses that wish to strengthen their SEO approach or get into the SEO field for the

Ecommerce Website, Website Development

Best Places To Find Website Themes In 2022

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It’s simple to set up a professional website with WordPress. You can install WordPress and customize it even if you don’t know how to code. The best part about WordPress is that there are many free and premium themes to choose from. When it comes to choosing a website theme, the majority of beginners are completely overwhelmed. That is more than understandable with hundreds of themes to choose from. Choosing the appropriate theme for your website is difficult enough. As a result, selecting a theme store from where to purchase a WordPress theme should not be a burden for you. You

Ecommerce Website, Software Development

Best POS Systems in 2022

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Retail point of sale (POS) software gives employees and customers a tool that makes retail transactions in physical places like stores and showrooms simple. Retail staff can use POS software to discover product information, make sales orders, receive payments, and quickly send receipts. POS software allows employees to complete more transactions in a short period of time, while customers benefit from shorter checkout lines. POS software can also inform Customers about product availability, pricing, and other details. Retail managers can also use this software to track retail transactions and evaluate sales or inventory statistics such as volume, amount, and frequency.

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Who you are and what your needs are!