Want to know how to market E-Commerce? Establishing your e-commerce business amidst the highly globalized, evolving, competitive market is a hard nut to crack. The estimated worldwide retail sales are likely to reach $8.1T by 2026, meaning you’re heavily behind in the race.
A well-assessed, well-planned, well-executed marketing is what you need for the breakthrough. And it exclusively features the utilization of promotional actions. Not all approaches hold equally well based on your e-commerce venture.
That’s why you better understand how to make your e-commerce marketing a standout. There are many strategies, methods, actions involved in modern marketing. And we picked the top ones you must try to grab the target audience.
Search Engine Optimization (SEO)
SEO is all about pushing and keeping your relevant webpages on the top of search results as much as possible. Modern SEO encompasses lots of different things to send you down a deep rabbit hole. Do detailed research on keywords to create catchy titles, headlines, descriptions, meta, and/or tags.
This falls under the on-page SEO whereas off-page SEO primarily focuses on backlinks. More backlinks will help you maintain a boosted organic presence online. You can reach more audiences through the power of globalization. Implementing technical SEO, concerning UX and web speed, is also important.
Social Media Marketing
It’s rather easy to create a buzz about your products/services on social media platforms these days. Popular platforms provide you the opportunity to reach customers with a personalized approach. The best part about such marketing comes with the low cost, massive audience, and constant reach.
Where your target audience spends more time is a crucial fact in social media advertising. Facebook is more like a universal option where you’ll have to ensure the reach. X (Twitter), Instagram, YouTube, LinkedIn – so many choices are available. Decide accordingly before putting your budget on a platform.
Pay-Per-Click (PPC) Advertisement
PPC is more like a premium strategy to reach potential customers online for your e-commerce website. The option is rather costly, compared to other organic or generalized strategies. PPC ads have lots of distinctive types based on the campaign. It mostly harnesses the power of Google Ads and Social Media.
It’s a proven method to generate more traffic to your e-commerce website, establishing excellent organic ranking on SERP. You can avoid the benefits of PPC only when the niche market is unique and/or you already have high traffic. Otherwise, spending a good amount can help send your initiatives to millions.
Blogs/Content Marketing
Content or blogs can help you get a great push in SERP ranks as it emphasizes the utility of keywords. It’s not necessary to confine yourself to keywords related to your e-commerce landscape only. Instead, you should continue publishing informative blogs based on trendy keywords searched by users or audiences.
Optimum quality is an essential prerequisite in content marketing as everyone loves a high-quality blog. Whether it’s the customer, marketer, search engine –good content will drive attention to your website. Don’t forget to make the content engaging with infographics, authentic data, and downloadable guides.
E-mail and/or SMS Marketing
Even the simplest approach to promote your e-commerce business remains incomplete without emails. Keep collecting as many emails as possible from anyone interested in your initiatives – loyal customers, futuristic users, and potential audiences. Share your important updates, offers, coupons, and/or events.
Meanwhile, SMS marketing is more like an alternative to email as everyone owns a smartphone. You’ll have to send messages on the customer’s collected contact information. It has the potential to drive more customers as email isn’t used all the time. But mobile contacts remain active almost everywhere.
The mentioned ones are primary marketing approaches used by almost everyone. They are easy to employ, cost-efficient in budget, fast in driving results. However, there are supporting strategies as well. You’ll have to spare an extra amount in the marketing cost for such actions.
Strategic Partnership
Forming commercial partnerships with relevant businesses, companies, brands can help you gain more audiences. Choose a partner to have complementary products for similar target audiences. It’ll help all the involved parties to initiate a cross-product promotion. You can easily go for part-time or temporary partnerships based on specific occasions.
Affiliate/Referral Marketing
Using other websites, businesses, apps to promote your e-commerce venture characterizes affiliation. It ranges from content, email, SMS marketing as well as paid ads. The best approach will require you to become a vendor having a competitive affiliate program. Since you’ll have to provide a commission on the sales, an affiliation results in less profit.
Influencer Marketing
It’s a particular approach of social media marketing where influencers will take the lead. You can reach a whole new audience through popular influencers. They have thousands and even millions of followers online, requiring brands to pay for endorsements. However, it always costs a hefty amount as the trend has proven to be commercially beneficial.
Selling on Various Channels
Don’t stick your selling to a singular channel or website as it narrows down the availability of products and/or services. Always find and release your offers through different channels i.e., sites, pages, groups, apps. it should help you open up opportunities across different platforms. Multichannel selling can easily drive more traffic to your e-commerce.
Launching Podcast Ads
No need to keep yourself busy with the visual marketing portfolio. Podcast shows are geared towards certain groups of people, among which you can find the target audiences. A message from such shows can provide a solid understanding of your offers to the people. You’ll have to research, find, and reach out to such podcasts to discuss the concerns.
Wrapping Up
Whether you’re a new startup or a well-founded business, marketing is what keeps you known to the customers. Not only it requires proper implementation but also regular upgrades to remind the users of you. The mentioned approaches are the solid ones every e-commerce can adopt and attempt.
All the primary ones must have optimum priority. It’s impossible to succeed in the world of intuitive marketing without being creative. And you must emphasize the optimization of the first five approaches. Going for the expensive measures will generate more traffic for sure if you’re up for that.
Contact Tectera who offers SEO services in Sri Lanka to market E-Commerce.
