Wants to know how to increase brand awareness through social media?
When it comes to being online, almost everyone understands the urge of social media. These platforms have now become an integral part of modern lifestyles. Many businesses, companies, and promotional activities rely on social media marketing. You can even establish the required brand awareness for your initiatives through the right approach, which we’ll discuss briefly in this article.
Social Media Promotional Features
No matter what you do, you must first understand the features of the audience and individual platforms. Otherwise, nobody can help you from a massive failure in terms of social media marketing.
1. Instagram
It revolves around visual content, making the platform popular with young audiences. Post stories/reels can serve casual and behind-the-scenes content. You can utilize shopping tags to make your posts more purchasable. Guides to curate collections of posts also work great.
2. Facebook
It comes with a colossal user base for B2C and B2B. Employ Facebook Live for real-time engagement with the audience. Creating and managing events also promote in-person or virtual gatherings. Use Facebook Groups to build a community on your brand.
3. Twitter (X)
It provides real-time updates, news, and customer service for the users. Participation in relevant Twitter chats surely increases visibility. Also, Twitter polls can be used to engage clients and gather insights. Create Moments related to content around specific events/themes.
4. LinkedIn
The platform enables professional networking, which is primarily ideal for B2B. Publishing long-form articles is an excellent idea to showcase your expertise. LinkedIn Live can host events or webinars for professionals. Encourage the employees to share your company updates for outreach.
Aside from the ones mentioned above, you can use many different social media platforms. So, feel free to dig them up for their unique audience base and exclusive promotional features.
Different Content Types
Knowing the content businesses readily use to establish brand recognition is important. The foremost types include –
- Images – Product photos, infographics, quotes
- Videos – How-to guides, behind-the-scenes footage, product demonstrations
- Stories – Time-sensitive updates, polls, Q&A sessions
- Live Streams – Product launches, Q&A sessions, events.
Likewise, not all content is equally suitable for all platforms. Let’s get down to the strategic actions to gain momentum in social media.
01. Only the Right Social Media
- Understand Target Audience – Research the platforms where your clients spend most of their time. Consider the associated factors like age, interests, and behavior.
- Evaluate Platform Demographics – Despite seeming identical in facilitating businesses and/or brands, different platforms hold good for particular initiatives.
- Align Platforms with Brand Goals – Determine which of these platforms best showcase your products or services. Check for the content types you can constantly produce.
02. Constant Brand Voice and Aesthetic
- Define Brand Voice – Find the personality and tone that best represents your brand. Create guides on how to communicate across different platforms.
- Establish Visual Branding – Use consistent color schemes to develop templates for posts. Try to deliver a recognizable profile picture and cover image for all.
- Create Content Guide – Outline essential rules for grammar, hashtags, and even emoji. Define guidelines to share all of your user-generated content.
03. Engaging and Shareable Content
- Implement a Calendar – Plan the content in advance to ensure regular posting. Align them with holidays, events, and product launches. Also, use tools like Hootsuite or Buffer to schedule the posts.
- Encourage User-Generated Content – Create branded hashtags for customers and run contests to create and/or share content. Always try to showcase customer photos/images and reviews/feedback.
- Leverage Trending Topics – Stay up-to-date with current events and trending hashtags. Participation in relevant conversations and content around popular themes can further increase visibility.
04. Engagement with the Audience
- Respond to Messages – Set up notifications to retain interactions. Aim to respond to all comments and messages asap. But use a friendly and personable tone in those responses.
- Encourage Discussions – Ask relevant questions in your posts to prompt engagement. Host Q&A sessions or AMAs (Ask Me Anything) on suitable platforms. Create polls for opinions where necessary.
- Showing Appreciation– Thank the active users who share/mention your brand. Also, feature follower content on the profile. Provide special offers or deals for the most active persons.
05. Collaboration with Influencers/Partners
- Identify Influencers – Look for people whose audience aligns with your target. Consider micro-influencers with highly engaged followers. Tools like BuzzSumo/Upfluence can help you find potential partners.
- Influencer Campaigns – Distribute unique hashtags for influencer collaborations. Offer exclusive discount codes for sharing and collaborating further on content creation (takeovers or joint live streams).
- Partner with Brands – Identify brands to share with your audience who aren’t your direct competitors. You can co-create content, host joint events, or cross-promote each other’s products or services.
06. Paid Social Media Advertising
- Set Clear Objectives – Define the exact objective of your ad campaigns (increase followers, drive website traffic, etc.). Then, use platform-specific goals like Facebook’s ‘Brand Awareness’ type.
- The Right Audience – Extensively employ demographics, interests, and behavioral targeting options. Craft lookalike audiences based on your current clients to retarget previously interacted users.
- Compelling Content – Implement eye-catching visuals to represent your brand aesthetic. Write clear but concise ad copy to highlight your unique propositions while including a strong call-to-action (CTA).
07. Measurement and Analytics
- Track Key Metrics – Follow your overall performance with all the key metrics. Look into engagement, growth, reach, click-through, and conversions from social media.
- Use Analytics Tools – Start with native platform analytics (Facebook Insights, Twitter Analytics). Third-party tools provide cross-platform analysis. Also, Google Analytics can track social media traffic.
- Regular Reporting – Compile monthly or quarterly reports on social media. Compare the results against your goals and industry benchmarks for future insights for strategic decisions.
08. Stay Up-to-Date with Upgrades
- Follow Official Blogs – Try to stay informed about new features and the best practices. Understand the algorithmic updates that affect your content’s visibility.
- Testing New Features – Be an early adopter of new but relevant platform features. Look into how new features can benefit your brand awareness measures.
- Industry Events/Webinars – Always participate in important social media marketing conferences. Attend webinars hosted by social media experts/platforms.
Wrapping Up
Increasing your brand awareness using social media platforms takes a strategic and consistent approach. However, achieving the intended recognition is more like an ongoing process these days. You must hold patience while keeping yourself flexible for superior adaptability. Regular assessment of your marketing measures can help you remain adaptive to new trends and features.
Contact Tectera who offers social media marketing in Sri Lanka for more information.
