Looking for best keyword rank tracking tools?
It’s impossible to get going in SEO without knowing all the relevant keywords. More importantly, you need to figure out which keywords users readily use for queries. That’s when you’ll have to track down keyword ranks to equip your content for relevance.
Therefore, knowing the keywords as well as tracking the ranks is equally important to succeed in SEO. Many SEO-oriented tools are now available to help you do these tasks easily, comfortably, quickly. But which ones are the top keyword rank trackers for you?
That’s where you may find it confusing as available tools often emphasize more on SEO than keywords. Despite having strong features, you can’t get the desired service for money everywhere. So, let’s find four of the best rank-tracking tools for keywords.
1. SemRush
It’s impossible to make a list of top keyword rank tracers without mentioning Semrush. The premium tool covers nearly everything you’ll need to address SEO analytics. Superior functionality, friendly interface, innovative operation certainly justify its significantly high subscription value.
You can get to enjoy the following features from Semrush regarding keyword rank tracking –
- Position tracking to detect daily keyword fluctuations.
- Informing users about declining and surging keywords.
- Integration of Map Rank Tracker for SERP positioning.
- Customized heatmap grip to understand favorite rank.
Whatever you want to achieve from Semrush features, it handles and performs incredibly well. All kinds of companies can benefit from its tracking of keywords and rankings to diagnose SEO. Premium tracking is well above and beyond almost all other competitors with Semrush.
Aside from the keyword-oriented aid, you’ll have the following advantages with Semrush –
- New generation technology like Generative AI.
- Sleek, simple, steadfast interface for navigation.
- 7-day free trial on every subscription available.
The pricing may give you a headache since its lowest tiers don’t allow access to all the crucial features. We already mentioned Map Rank Tracker, a feature not included in free plans. Still, Semrush is popular with its magnificent package tools to provide excellent keyword support.
2. Ahrefs
Only a few alternatives are available to realistically compete with the performance, features, analytics of Semrush. And Ahrefs manages to hold the top position when you’re looking for a Semrush substitute. Lots of companies and businesses regularly utilize this high-priced toolkit.
What you can get by choosing Ahrefs to track keyword ranking includes –
- Intuitive rank tracking for keywords with valuable insights.
- Multiple checkers are embedded within Ahrefs for ranking.
- Geolocation filters along with device filtering for keywords.
- Option to assess position distribution from #001 to #100.
Keyword Explorer has been the flagship tool of Ahrefs, making keyword research a key strength here. You can easily and efficiently check vital search metrics with typical data presentations. Supplementary tools within the system can give you further insight into valuable keyword data.
Keeping the keyword ranking aside, Ahrefs can provide the following SEO benefits –
- Complete and dynamic SEO suite of tools.
- Good functionality to track analytical data.
- Broader range for search engine support.
- Automated crawling of pages for indexing.
A slightly cluttered UI may cause slight trouble in navigating the entire suite as a client. Even the reporting feature may appear jeopardized compared to other noteworthy competitors. Subscription plans may seem somewhat costlier than Semrush while looking into the features.
3. Mangools
Entrepreneurs with relatively low or somewhat basic keyword rank tracking needs can rely on Mangools. It holds great value in terms of analytical SEO support by keeping the crucial functions separate. So, you’re getting to use five distinctive tools to meet your requirements.
Topmost Mangools features related to the tracking of keyword ranks are –
- Keyword research from competitors for ideation.
- Quick, easy, fast rank tracking on a search result.
- Excellent data visualization with keyword saving.
- Real-time projection of crucial keyword metrics.
KWFinder and SERPWatcher are the two particular tools you’ll need to conduct reasonable tracking research. SERPCheker analyzes competitors, LinkMiner looks into the backlinks, and SiteProfiler takes a shot at website analytics. Each tool maintains incredibly good functioning.
Other advantages associated with Mangools for its customers include –
- White label reporting system.
- Attractive yet simple interface.
- Steadfast yet powerful tools.
- Highly responsive navigation.
Comparatively low features alongside low searching leverage corroborate its lower subscription plan. It’s not exactly a viable option for high-volume research or intensive ranking analysis. Instead, satisfying your absolutely primary keyword rank analysis needs makes Mangools different.
4. Moz Pro
A complex digital marketing strategy requires loads of SEO tools to keep everything in order. It not only takes separate built-in tools but also multiple external integrations to do the task. And Moz Pro contains tons of embedded tools while supporting extensive third-party integrations.
In terms of keyword rank tracking, Moz Pro can give you some steadfast benefits, like –
- Device-based and location-based keyword tracking.
- Rank tracking of relevant keywords from competitors.
- Revealing the data related to bog-standard metrics.
- Daily rank update associated with tracked keywords.
Everything is considerably fundamental with a limited number of tools, features, benefits here. Going for an in-depth analysis doesn’t justify the service offered by Moz Pro yet. Small to medium enterprises on a budget can enjoy balanced research and investment with the toolkit.
Generic advantages while addressing SEO concerns, excluding keyword rank, include –
- Steady and eventual identification of website issues.
- Satisfactorily supportive backlink building assistance.
- Easy understanding and evaluation of website users.
- Speedy detection of content required to rank better.
Moz Pro is a cheaper alternative among premium suites loaded with many great features. However, it brings nothing new to the table, compared to alternative tools. So, you may choose Moz Pro to stick with the traditional keyword research assistance for your SEO campaigns.
Wrapping Up
Whether you’re new or an expert, keywords contribute to the fundamental pillars of SEO. Choosing Semrush or Ahrefs can give you almost everything on keyword rank tracking. Despite the hefty prices, they offer services and support worth every penny.
Mangools seems more like a generalized version of expensive tools. It’s capable of providing you with a solid start with basic keyword actions with SERPWatcher. Moz Pro contains standard features required to stay in the competition without any fancy or generative.
Contact Tectera a leading SEO company in Sri Lanka for SEO services.
