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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

How to Improve Conversion Rate on Your Website
Website Development

How to Improve Conversion Rate on Your Website

Wants to know how to improve conversion rate on your website? Improving the conversion rate on your website/app is one of the foremost ways to generate and push revenue, grow your customer base, and optimize your online marketing efforts. It’s the percentage of users, visitors, and/or audience to complete the desired action (purchase). Whether you’re running an e-commerce site, a lead generation business, or other types of online service, higher conversion rates can lead to substantial business growth. There are numerous ways to drive an improved conversion rate to turn simple visitors into customers. Key Factors to Affect Conversion Rates […]

how to improve click through rate in email marketing
Digital Marketing

How to Improve Click-Through Rate (CTR) in Email Marketing

Wants to know how to improve click-through rate in email marketing? Email marketing, a highly effective marketing channel, can help you reach and engage your audience. Click-Through Rate (CTR) is one of the top metrics used to measure email campaign success. It indicates the percentage of people who click on mail links at least once. High CTR indicates more audience engagement from your well-engaged and highly relevant emails. And it can surely lead to greater conversions for your marketing breakthrough. You can implement several actionable strategies to improve your email marketing CTR. Improving CTR in Email Marketing With continuous advancement

Web Design Font Size Best Practices
Website Development

Web Design Font Size Best Practices

Looking for web design font size best practices? Typography, or simply the font size, plays an important role in user experience (UX) in web design. The size of the used fonts can significantly alter the perception of your content and user interaction. A well-laid font size strategy ensures all your texts are legible, accessible, and aesthetic across all devices. This simple yet insightful guide explores the best practices related to font sizes in modern web design. Factors to Consider When Choosing Font Sizes Legibility – The text should appear large enough for all users to read without straining their eyes.

How to Increase Brand Awareness through Social Media
Social Media Marketing

How to Increase Brand Awareness through Social Media

Wants to know how to increase brand awareness through social media? When it comes to being online, almost everyone understands the urge of social media. These platforms have now become an integral part of modern lifestyles. Many businesses, companies, and promotional activities rely on social media marketing. You can even establish the required brand awareness for your initiatives through the right approach, which we’ll discuss briefly in this article. Social Media Promotional Features No matter what you do, you must first understand the features of the audience and individual platforms. Otherwise, nobody can help you from a massive failure in

How to Increase Brand Awareness for Small Businesses
Search Engine Optimisation

How to Increase Brand Awareness for Small Businesses

Wants to know how to increase brand awareness for small businesses? Setting up a new business on a smaller scale can become exciting as well as frustrating. Establishing your brand in the competitive market is no longer an easy, straightforward, or instant task. You don’t have to worry about all the corporate giants and/or well-established brands right away. It’s possible to gain respectable recognition in the market through our guide to increase brand awareness. 01. Developing a Strong Brand Identity Before you go all guns blazing to increase brand awareness, you must establish a solid brand identity first. This actually

How to Improve E-Commerce Sales
Search Engine Optimisation

How to Improve E-Commerce Sales

Wants to know how to improve E-Commerce sales? Many e-commerce initiatives don’t progress, and their sales eventually drop out. There are many reasons for such an unwanted ending, mostly contributing to poor sales. So, you must know the fundamental points of boosting or rocketing your e-commerce sales. And we have just brought the foremost strategies to consider to get started. 1. Optimizing Website for User Experience A successful e-commerce venture must feature a well-designed and user-friendly website. And your actions must emphasize the following points – Streamline Navigation – Implement a clear and logical menu structure. Use breadcrumbs for a

AI Chatbot Tools
Website Development

Best 5 AI Chatbot Tools

Looking for AI chatbot tools? The launching of ChatGPT turned AI chatbots into a red-hot topic. It’s a digital conversationalist to transform the way we interact with technology. However, the fierce competition has unearthed many potential uses, from customer service to creative writing. More chatbots are getting into the competition with many great innovative integrations. Since every tool has something distinctive to offer, you may find yourself at a loss. No matter the purpose, we picked the best 5 AI chatbots. You better try to upskill your expertise easily. 1. ChatGPT ChatGPT is more or less synonymous with advanced AI

AI Image Generator Tools
Website Development

Best 5 AI Image Generator Tools

Looking for AI image generator tools? Artificial Intelligence (AI) is now making waves in visual arts, leading to a world of creativity through AI image generators. These tools literally changed the way you craft and even manipulated imagery with unprecedented capabilities. Whether you’re a professional artist or a casual user, it’s time to harness the massive power that comes with AI image-generating tools. And we brought the top 5 AI image generators you must consider above others for potential applications. 1. DALL-E 3 DALL-E, developed by the mighty OpenAI, also stands at the forefront of AI image-generating tech. It’s a

How to Fix 404 Error
Website Development

How to Fix 404 Error

Wants to know how to fix 404 error? Almost everyone confronts the infamous 404 error at some point in their online surfing. It’s an HTTPS status code to indicate problematic communication between your browser and web server. The issue leads to an invalid website link, prohibiting the intended webpage from loading. Whether it’s a technical problem or just a user-side issue, you must consider all available fixing approaches. Different Forms of 404 Error Anything mentioned below primarily indicates a potential 404 error – 404 Not Found Error 404 HTTP 404 404 Page Not Found 404 File or Directory Not Found

How to Create a Google My Business Account
Digital Marketing

How to Create a Google My Business Account

Wants to know how to create a Google My Business account? Harnessing the power of Google accounts can do much more for your business than you might think. Opening a Google My Business Account for listing mostly results in a significant surge in sales for small businesses. And you better get yourself one with the guide to create your Google My Business profile. 01. Create a Google Account Most people open up google accounts for personal use. We recommend you create an account exclusively for your business purposes. Open the bracketed URL (https://accounts.google.com/signin) on your browser. Click on the ‘Create

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