Wants to know best time to post on TikTok in Sri Lanka?
TikTok has become a juggernaut among all the social media platforms through billions of users. It holds over 1 billion active users worldwide per month, retaining the sixth position overall. However, the total time spent by users, on average already surpassed Facebook by the end of 2023.
Influencers, content creators, and brands are increasingly trying to utilize the platform. Proper timing has, therefore, become crucial in devising a strategic approach to captivate the audiences. You can’t expect the users to dig up your videos, shorts, and reels through endless scrolling in the feed.
That’s why catching up with the users when they’re active or scrolling can give you a breakthrough. But narrowing down the exact time, day, and week is difficult with too diverse users. Still, you can surely benefit from the approximate or qualitative posting time for Sri Lankan people.
Overall Best Time for TikTok Posting in Sri Lanka
About 400K users are active on TikTok from Sri Lanka at any given hour (on average). Over 900K people are directly signed up with the platform from the island country.
Likewise, millions of users are uploading their content on TikTok every minute. And analyses as well as surveys indicate the following three times to capture the Lankan users –
- Tuesday at 9 PM
- Thursday at 7 PM
- Saturday at 8 PM
The times may slightly differ within a reasonable range (1 or 2 hours), given the content’s subjectivity. But other weekly times are also available with noteworthy engagements.
There are 515 Lankan influencers active on TikTok with 1000 up to 10 million followers. Millennials and Gen-Z cover the majority of all these audiences on the video-sharing app/site.
Best Posting Time for Sri Lanka by Weekday
Suppose, you can’t deliver a video at the specified hours of the weekdays mentioned above. However, you don’t need to keep up a strict schedule with the engaging hours.
Individual weekday holds specific hours to denote more activities from the audiences. For Sri Lanka, the topmost times for each weekday for social media involvement include –
- Monday – 6 AM, 10 AM, 10 PM
The starting day gains a surge in TikTok activities during commuting hours and after-dinner relaxation.
- Tuesday – 2 AM, 4 AM, 9 AM
It’s the day when activities are rather slow in TikTok, only gaining some momentum during commutes.
- Wednesday – 7 AM, 8 AM, 11 PM
The day features a wide interval as people check in early morning and late night, right before sleep.
- Thursday – 9 AM, 12 PM, 7 PM
The day maintains an equal interval: one in the morning, one during lunch, and one in the evening.
- Friday – 5 AM, 1 PM, 3 PM
The day before the weekend sees people looking into TikTok in the early morning and mostly during the afternoon.
- Saturday – 11 AM, 7 PM, 8 PM
The first weekend mostly has the users active during the evening and even slightly after morning snacks.
- Sunday – 7 AM, 8 AM, 4 PM
The day before the workday actually sees a greater number of early morning activities in the afternoon.
As you can see, late nights and/or early mornings have substantial preferences for TikTok. It’s somewhat unique for the country compared to other platforms’ best timing.
The timing seems applicable when you’ll share online videos from an outside country. However, it’s not the same when your audience is made up of immigrant Lankans.
Does the Best Time Count for Everybody?
The time chosen/pointed out from different surveys isn’t strictly applicable for everyone or everything. TikTok post timing depends on the following three concerns while running your channel from Sri Lanka.
- Whether your audience is made up of locals or international citizens is important. The posting time for Lankans staying abroad will definitely require additional time measurements.
- The user’s intention is to be enlightened by your content. Videos related to communication, tutorials, and information should feature consistency against entertaining or generic content.
- Possible intervals of the uploading content are also essential in the timing. You may want to maintain a reasonable time when your audience can immediately look into your videos.
Make sure to incorporate maximum quality, performance, and response based on your initiatives. It’s essential to coordinate everything when you’re targeting response, sales, and/or secondary income.
Wrapping Up
Punctuality is essential in every aspect of any venture, including your TikTok initiatives. Abrupt posting without considering the users’ probable checking time can’t help there. Also, you’ll have to keep the competitors in mind who can grab the attention and likes through timely uploads and/or posts.
Contact Tectera who offers social media marketing in Sri Lanka to TikTok marketing.
