Struggling to succeed on Instagram as an influencer or businessman isn’t uncommon. And one of the underlying yet highly neglected reasons would be poor timing. Nobody from home or abroad will spend hours in the feed to find your content anymore. That’s why knowing the best time to post on Instagram in Sri Lanka can help you capture the local audience.
Why Timing is Important for Instagram Posts?
The ‘best time or best timing’ concept for Instagram posting is indeed a valid concern. But there’s never any one-size-fits-all solution, no matter where you plan to captivate the audience. Nonetheless, the presumptive topic comes with the following benefits –
- Finding Customers
American adults check Instagram for about 33 minutes on average per day, totaling 15 hours per month. That’s why the social media platform can provide invaluable lead generation through brand awareness. And the best time to find prospective clients is directly associated with the time when they’re online or active.
- Increasing Engagement
The global engagement surged to 6% across Instagram in 2023, indicating more activities and actions. It’s undeniably a crucial factor since engagement comes with a ripple effect. The faster your posts will grab attention, the sooner you can expect responses. Posting at the best possible time surely reaches more feeds.
- Building Loyalty
When you put your content as ads for distribution, you always expect somewhat loyalty from followers and customers. Competing with established influencers, brands, or profiles is incredibly difficult with no loyalty. However, you can give yourself an advantage by maintaining punctuality during peak hours.
- Testing Algorithms
Every Instagram part contains a distinctive and complex algorithm without exposing the entailed specs. These regular updates can affect your overall plan, view, reach, and sales in no time. Luckily, social media analysts break down the updates for everyone. You can easily upload or share posts without losing any reach.
- Streamlining Posts
You know when your loyal or potential clients are active to check your content. Hence, it’s easy to devise a proper schedule to prepare, edit, and upload content on Instagram. Even your viewers will know when you log into profile feeds to find your content. It’s useful for everyone involved regarding online profile management.
Best Time to Post on Instagram in Sri Lanka
When it comes to posting on Instagram for Sri Lankan viewers, the timing is somewhat perplexing. It’s because people to use Instagram are active in no discernible order. Still, several surveys narrowed down the Sri Lanka posting time to –
- 6 pm on Monday
- 6 pm on Tuesday
- 5 pm on Wednesday
- 10 am on Thursday
- 6 pm on Friday
- 7 pm on Saturday
- 6 pm on Sunday
So, 5 pm to 7 pm is the ultimate range to post your content on Instagram for maximum likes, comments, and shares. The timing based on weekdays is wildly disruptive where surveys recommended Thursday as the best choice.
What to Consider for Instagram Post Timing?
Finding the best time for Instagram posts is no simple/easy task for independent and/or small-scale influencers. The three fundamental considerations to choose your time depends on –
- Quality – The foremost thing to succeed in social media business depends on your content. Everything on content must comply with your intention, value, commitment, and service.
- Frequency – How often you’re about to upload posts is another essential factor. Weekly uploads against daily posting are two different things to engage your prospective customers.
- Viewers – You can’t expect to go much further without keeping your audience entertained. Knowing the clients, users, or viewers is one of the quintessential business concerns.
Likewise, everything associated with the three differs from geographic location. Since we’re talking about Sri Lanka, your intended customers/frequency/capability should match Lankan people’s tastes.
Instagram Posting Times by Industry/Niche
Adding to the already-confusing times, you better know what kinds of audiences are you serving. You shouldn’t expect maximum outreach just by posting your content on Tuesday at 6 pm. Let’s have a look at the average estimation timing on a global scale –
- Educational Organizations: 9 pm – 12 am (Monday)
- Electronics Organizations: 3 pm – 6 pm (Thursday)
- Media Companies: 3 pm – 6 pm, 9 pm – 12 am (Friday)
- IT Companies: 6 pm – 9 pm (Saturday)
- Healthcare Companies: 6 pm – 9 pm (Saturday)
- E-commerce Sales: 9 pm – 12 am (Saturday)
- Transportation Companies: 9 am – 12 pm (Saturday)
As you can see, different sectors have specific preferences for the best posting time. The same goes for the Sri Lankan portfolio of Instagram where you’ll have to figure out the niche/industry timing.
Wrapping Up
Posting alone is no longer sufficient to find and/or engage users on top social media platforms like Instagram. You must know when you can reach out to the Lankan audiences almost instantly to beat the competition.
Contact Tectera for social media marketing in Sri Lanka.
