Looking for Youtube advertising best practices? YouTube Advertising holds the second position in the global leaderboard of social media platforms as well as search engines. It’s only behind Facebook regarding social media whereas it only falls short of Google in terms of search engines.
YouTube catches up with a staggering 122 million users every single day on average. Boasting nearly 2.7 billion active users in a month, it’s the most triumphant video-sharing platform to date.
So, it presents a magnificent opportunity to reach a diverse, profound, and vast audience worldwide. Many businesses/marketers successfully recognized the potential of YouTube, harnessing its digital advertisement power.
The portfolio of digital advertisements through YouTube continues to become more competitive. You’re missing out on a game-changing breakthrough if you haven’t considered, implemented, or succeeded here.
Lucky for you (!), you don’t have to be overwhelmed by the competition. You’re just in the place where the first step of success starts. Our experts identified 5 of the best practices to succeed in YouTube video advertisements.
Important Stats for YouTube Advertising
The percentage of total internet users to enter YouTube:
- 77% of users aged 15 – 35
- 73% of users aged 36 – 45
- 70% of users aged 46 – 55
- 67% of users aged 56+
The distribution of YouTube’s usage purpose would be:
- 82% of users for entertainment
- 18% of users to follow company/brand
- 7% of users for professional help
- 37% of users for news materials
The numeric stats related to YouTube shoppers include:
- 66% found the desired brand/company
- 70% purchased after seeing YouTube ads
- 59% found the ads relevant/reasonable
- 80% prioritized the advertised products
- 70% ads emphasized brand awareness
- 90% ads pushed overall brand recalling
- 4X more favored to know about product
The 5 Practices to Boost YouTube Advertising Optimization
- Adding Creative-Interactive Elements
It’s a must to produce something different yet catchy to drive the audience to view your content. Way too many contents are available on YouTube ads but only a few afford immediate attention. Creativity has become the last unfair point to make ads do the trick.
Keeping the timeframe short is essential in digital marketing, requiring ads to be 15 to 60 seconds long. Skippable ads give you 5 (five) seconds at best to grab the viewer’s attention. Therefore, getting to the key points as early as possible is necessary for YouTube ads.
The strategies to hook the audience instantly through interactive storytelling include –
- Asking a compelling question(s)
- Using catchy background music
- Sharing an interesting statistic(s)
- Implementing captivating visuals
- Crafting an emotional narrative(s)
- Jokes/pranks to initiate laughter
The point of incorporating creativity is to present a relatable experience right in the first few seconds.
- Choosing the Right Ad Format
YouTube advertising facilitates different ad formats for marketers to engage, drive, and motivate viewers. You can easily look into the details of these formats through the YouTube Help Page. There are now 3 ad formats – skippable, non-skippable, and bumper.
Skippable ads are cost-effective for marketers/businesses without annoying or frustrating the viewers. These ads are the most common format used to create brand awareness. But it’s where creativity, interaction, and engagement matter the most.
These must-watch ads are ideal for utilizing a complete story through the visuals to deliver a full message. Bumper ones are the extremely short (6 seconds only) non-skippable ads. Creative, memorable, concise messages are sent to viewers through these.
The perfect ad format is difficult to choose right away since it takes the target audience, your business type, and marketing messages. It’s recommended to try different formats at first to understand the ads’ futuristic impacts on the audience’s perception.
- Putting Instream and Discovery Ads
TrueView harnesses the power of skippable ads while allowing the viewers to make their choices. It effectively enables the audience to prefer the product/brand for ads. It’s crucial to understand the distinction between the two TrueView ad types – Instream and Discovery
TrueView in-stream ads appear before, during, and after the intended YouTube video. Despite having many timeframes, viewers can skip the ad after 5 seconds. These ads not only let marketers reach a wide array of audiences but also generate valuable advertisement interaction data.
TrueView discovery ads appear on content discovering or exploring spaces. They feature a headline, a thumbnail image, and a brief description to appear on the homepage, search results, and video suggestions. These ads are great for driving interaction, subscription, and content exploration.
- Emphasizing YouTube Targeting
Who will be the ones to see and receive your messages is everything in digital advertisement. putting your efforts in the wrong places won’t provide returns, no matter how great your ads are. YouTube comes with an impressive number of targeting options for advertisers.
Audience targeting is available on YouTube in various terms, including:
- Demographic Groups
- Additional Demographics
- Interest Categories
- Data Segment
- Consumer Matching
- Similar Segments
A wide array of options are embedded in most of the fields to narrow, specify, and concise the target. Meantime, content-based targeting options to catch up with new viewers:
- Placement
- Topic
- Keyword
- Device
Content targeting will enable you to specify the YouTube content, pages, or segments for your ads.
- Utilizing YouTube Engagement Tools
Don’t confine yourself to standard targeting methods to find, show, and engage audiences. Being the top video-sharing platform, YouTube advertising lets advertisers incorporate some extra technical hands for assistance. The most noteworthy tools to try for a more responsive circulation among viewers are:
- End screens to suggest content, playlists, websites, or apps.
- Video remarketing for a continuously direct customer connection.
- Interactive cards with links to products, services, or offers.
Several external tools (freemium/premium) are available online to help with your YouTube advertising.
Wrapping Up
YouTube advertisement campaigns may seem a hard nut to crack in terms of success with the exaggerated competition. But that couldn’t stop innovative/creative marketers from keeping up with the millions of users. They’re still making profits without making the users annoyed, bored, or repulsed.
You’re to track your audiences, develop perfect visuals, and optimize the conversion. The 5 (five) practices can set you the momentum you need to establish your brand on YouTube. Once you can make the viewers engage and interact with your ads, you should see the limitless opportunities for growth.
Contact Tectera a web development company to setup Youtube advertising in Sri Lanka.
