In 2022, where do you think digital marketing will be? What are the top five digital marketing trends to anticipate in 2022? The current situation, brought on by COVID-19, has accelerated the digitization of operations, demanding the implementation of next-generation trends. Many businesses turn to internet marketing as an option during the pandemic, when physical retailers shut down and are forced to shut down their services.
COVID-19 has shaped a new era of marketing, namely, digital marketing, and has changed the way the organization operates. More and more businesses are transitioning to online working arrangements, which are only being referred to as “the new normal.”This ‘new normal’ situation has provided us with some insight into the top marketing trends for 2022. Here is a list of a few digital marketing trends that businesses should keep in mind while planning their digital marketing plan for the upcoming years.
Zero-click searches
Many businesses have been focusing on achieving the number one position on the Search Engine Result Pages for many years. But in 2022, the major goal of brands is to increase their visibility to “position zero.” The featured snippets appear in the SERP’s most prominent position, “Position zero.” Position Zero is the highlighted and featured snippet, as it appears at the top of the Search Engine Result Page.
This position mainly relies on the most accurate response to the Google query. The content from the first ten organic results is retrieved and displayed on Position Zero by Google. The featured snippets, which include terms like who, what, how, when, and more, mainly appear in response to the queries. The featured snippets can be in the form of a paragraph, a list, or a table. these are vital since the number of smartphone searches, particularly voice-assisted searches, has skyrocketed.
Voice searches account for 20% of all Google searches, and 58 percent of US consumers utilized voice search to browse for local company information. More marketers are seeking to invest in Position Zero SEO by optimizing web pages as a result of these statistics. Also, with the help of quality content, answer the query in the keyword. You can also create and post well-optimized video material on YouTube, as well as a verified and up-to-date Google My Business listing for each of your operating branches. In the schema, be sure to include the FAQs, events, and location. This will enhance organic traffic to your site as well as the Click Through Rate.
NFTs and crypto in social media eCommerce
Even if you don’t invest in cryptocurrency, the rise of online currencies and Non-fungible tokens (NFTs) has been hard to ignore in recent years. On the surface, it may not appear to be a trend that will have an impact on your marketing strategy but with social media platforms like Twitter attempting to integrate cryptocurrency payments and the growing trend for display tools that highlight in-app NFT purchases, now is the time to think about how your business can get on board.
Facebook is currently advocating the usage of NFT display options and avatars, and we anticipate that other businesses will follow the lead. With NFTs and cryptocurrencies, the focus is on figuring out how to market the brand beyond products and services, and possibly the brand itself and its ethos.
Artificial Intelligence
Artificial intelligence is rapidly transforming digital marketing. How brands communicate with customers and manage their marketing strategy has drastically changed as a result of AI. Artificial Intelligence, it might be stated, is reshaping the future of digital marketing. Most of the business leaders, including Amazon, Netflix, and Spotify, are now using AI, which is the intelligence displayed by machines. It is capable of gathering data, analyzing it, and making judgments. It speeds up the process of making data-driven judgments. Here are some examples of how artificial intelligence (AI) is used in digital marketing.
- Marketing message personalization: AI-powered applications allow businesses to examine a user’s voice, image, and behavior in order to make personalized suggestions and recommendations. It provides organizations with greater business opportunities. Depending on the visitor’s history, personalization can be performed through ad targeting, tailored messages, product recommendations, or website content adverts.
- Customer engagement with chatbots: Chatbots can be used to answer all customer questions and increase sales. Because of Alexa, a virtual assistant that communicates like a human, people are already familiar with Chatbots. These are artificial intelligence (AI) products that are designed to minimize human workload and have now become a necessary part of many businesses.
- Voice Search: Users like voice Chat Bots because they can load information faster, experience less traffic, and get more personalized service. YouTube, Paytm Travel, Gaana.com, and other apps with voice assistants.
Influencer marketing
Influencer marketing allows a company to connect with its target audience and appear more personable. There are millions of methods to include influencers into your digital marketing tactics in 2022. Not only can you move between Instagram, TikTok, and YouTube, but you can also choose from a variety of marketing options within each platform. Instagram, for example, provides regular posts, Stories, and, more recently, Reels. Detailed audience research is a part of the influencer marketing approach. There are a number of tools that can assist you in identifying the correct marketing influencers. If you use the right keyword, those applications will display the most influential social media profiles.
The Metaverse
Mark Zuckerberg announced the conversion of Facebook into Meta in October 2021. The company announced that they are working on “Metaverse,” the next generation of social media, or possibly the Internet. The virtual world of augmented reality, virtual reality, 3D holographic avatars, and video is referred to as the metaverse. It is a continuous environment where individuals work, play, and socialize, rather than a one-time experience like gaming.
There is no need to wait for Metaverse to study the possibilities of virtual reality and augmented reality marketing. There are a variety of augmented reality apps that can be accessed using your smartphone camera. VR and AR marketing will be an emerging digital marketing trend in 2022, as mobile devices get more advanced and VR sets become more affordable.
