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Social Media Marketing

How to Generate Leads on LinkedIn
Social Media Marketing

How to Generate Leads on LinkedIn

Wants to know how to generate leads on LinkedIn? LinkedIn, the most noteworthy platform for professionals and businesses, offers great networking opportunities. You can also utilize the network to build brand authority and generate high-quality leads. It now has more than 1 billion members globally. The platform’s updated features have made it a hub for B2B, B2C, C2B marketers and entrepreneurs. Anyone looking to connect with decision-makers can benefit from LinkedIn leads. This guide looks into strategies to generate LinkedIn leads effectively. Optimizing the LinkedIn Profile Profile Picture and Banner– Use a high-quality headshot or your business logo for the […]

How to Generate Leads on Instagram
Social Media Marketing

How to Generate Leads on Instagram

Wants to know how to generate leads on Instagram? Instagram has become a more powerful marketing tool for businesses than just a photo-sharing platform. Billions of monthly active users world wide present immense opportunities to connect with potential customers. It can eventually generate the massive leads required to succeed in your ventures. This guide unveils excellent tips and strategies to utilize Instagram more effectively for lead generation. Why Instagram for Lead Generation?  Large Audience Base – The platform has audiences across various demographics, making it suitable for almost every niche. Engagement-Focused Platform – Every user engages highly, allowing engagement and

How to Increase Brand Awareness through Social Media
Social Media Marketing

How to Increase Brand Awareness through Social Media

Wants to know how to increase brand awareness through social media? When it comes to being online, almost everyone understands the urge of social media. These platforms have now become an integral part of modern lifestyles. Many businesses, companies, and promotional activities rely on social media marketing. You can even establish the required brand awareness for your initiatives through the right approach, which we’ll discuss briefly in this article. Social Media Promotional Features No matter what you do, you must first understand the features of the audience and individual platforms. Otherwise, nobody can help you from a massive failure in

Best Time to Post on TikTok in Sri Lanka
Social Media Marketing

Best Time to Post on TikTok in Sri Lanka

Wants to know best time to post on TikTok in Sri Lanka? TikTok has become a juggernaut among all the social media platforms through billions of users. It holds over 1 billion active users worldwide per month, retaining the sixth position overall. However, the total time spent by users, on average already surpassed Facebook by the end of 2023. Influencers, content creators, and brands are increasingly trying to utilize the platform. Proper timing has, therefore, become crucial in devising a strategic approach to captivate the audiences. You can’t expect the users to dig up your videos, shorts, and reels through

Most Popular Social Media in Sri Lanka
Social Media Marketing

Most Popular Social Media in Sri Lanka

Wants to know most popular social media in Sri Lanka? Sri Lanka, a South Asian country on the Indian Ocean, habituates 21.92 million people (2024). And the number of internet users reach 12.34 million with 56.3% penetration. Almost all internet users are now more or less well-connected to at least one social media platform. Different digital surveys indicate wildly distinctive values when it comes to social media users. One thing is almost constant though, the dominance or preference of a particular network. And knowing the most popular social media network in Sri Lanka can help your local initiatives. Facebook The

Best Time to Post on Instagram in Sri Lanka
Social Media Marketing

Best Time to Post on Instagram in Sri Lanka

Struggling to succeed on Instagram as an influencer or businessman isn’t uncommon. And one of the underlying yet highly neglected reasons would be poor timing. Nobody from home or abroad will spend hours in the feed to find your content anymore. That’s why knowing the best time to post on Instagram in Sri Lanka can help you capture the local audience. Why Timing is Important for Instagram Posts? The ‘best time or best timing’ concept for Instagram posting is indeed a valid concern. But there’s never any one-size-fits-all solution, no matter where you plan to captivate the audience. Nonetheless, the

Best Time to Upload on YouTube in Sri Lanka
Social Media Marketing

Best Time to Upload on YouTube in Sri Lanka

Becoming a successful influencer/marketer on YouTube is each channel’s one of the foremost ‘must-have’ targets. That’s where you’ll have to prioritize reaching more viewers asap upon uploading a video. It’s simply because more views significantly increase the likelihood of achieving the desired views. Knowing the best time to upload on YouTube in Sri Lanka can offer valuable outreach to local audiences. Best Days to Post on YouTube in Sri Lanka Posting your video at the right time can put the Snowball effect in action for your channels. However, the day itself is also important since the timing noticeably differs for

Social Media Marketing Vs Traditional Marketing
Social Media Marketing

Social Media Marketing Vs Traditional Marketing

Looking for social media marketing Vs traditional marketing guide? Any business or company eventually looks into media marketing due to its effectiveness and popularity. Online or offline, media marketing materials can instantly spark up customer interest to generate sales. Social media marketing is the currently trending strategy whereas traditional marketing is the classic pioneer of modern ad campaigns. The two are still at play to drive potential consumers to know, explore, purchase your products, offers, services. So, knowing the differences between them can help you implement the right one perfectly. What is Social Media Marketing? It’s the process to circulate,

Social Media Marketing

5 Youtube Advertising Best Practices

Looking for Youtube advertising best practices? YouTube Advertising holds the second position in the global leaderboard of social media platforms as well as search engines. It’s only behind Facebook regarding social media whereas it only falls short of Google in terms of search engines. YouTube catches up with a staggering 122 million users every single day on average. Boasting nearly 2.7 billion active users in a month, it’s the most triumphant video-sharing platform to date. So, it presents a magnificent opportunity to reach a diverse, profound, and vast audience worldwide. Many businesses/marketers successfully recognized the potential of YouTube, harnessing its

Digital Marketing, Social Media Marketing

Importance of Short-Form Video: Winning on TikTok, Reels, and Shorts

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. In recent years, short-form videos have emerged as a powerful tool, revolutionising the way content is consumed. Platforms like TikTok, Instagram Reels, and YouTube Shorts have taken the world by storm, and for businesses, tapping into this trend is proving to be a game-changer. Why short-form video? Capturing Attention in Seconds: Short-form videos, typically lasting 15 to 60 seconds, cater to the diminishing attention spans of today’s users. In a world flooded with information, capturing the audience’s attention in the first few

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Who you are and what your needs are!