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Confused between WordPress Vs Wix Vs Weebly? Check this guide to find the comparison.

WordPress, Wix and Weebly are website creating platforms specially designed for those who have no coding knowledge or technical background. Apparently, all these platforms are designed for the same purpose but actually each platform have its distinctive features that make it different from the rest.

This blog is going to be a perfect guide for you if you want to know which platform is the better one for website development.

What is WordPress?

WordPress is an open-source software, first created in 2003.Matt Mullenweg is one of the founder of WordPress. It is known to be the most convenient and popular way for the creation of website or blog. WordPress was designed with the intention to allow people make a customized website or blog without having to use coding.

WordPress is considered as an amazing innovation for people with no technical background or programming knowledge. WordPress enables its user to create website based on their preferences with the help of content management system. If you want to create a website for your company but you are not a developer, then there is nothing to worry about because WordPress has increased the accessibility of its users to easily customize and design a website or blog.

The interesting part is about 43% websites on internet are using WordPress which best explains the popularity of this platform. Additionally, the use of WordPress is completely free of cost, which means you do not have to spend a single penny for your website development, what’s better than that?

Pros of WordPress: 

• The biggest advantage of WordPress is; it is the most frequently used platform by 43% of the websites on internet like Microsoft and White House etc.

• It is an open-source platform and free of cost with incredible options to create and customize your website.

• It is extensible, once you’ve created your website you can easily modify either by the theme or by the function it performs.

• It is easy to use, all the design and creation options are easy to access and navigate.

• It has a number of built-in themes for your website to give it an aesthetically appealing look.

• It is easy to install and accessible, you don’t have to spend a lot of time in the installation.

• WordPress provides website security to its users.

• Above all, knowing the popularity of the platform it is very easy to find help and tutorials if you get stuck at some point or face problem while designing your website.

Cons of WordPress: 

• Being a popularly used platform you may find the speed of WordPress slow sometimes.

• Website security risk exists as the hackers can try to hack your website.

• If you want to avail more features you need additional plugins.

• The platforms require frequent updating which can be frustrating and time taking at times.

• You may at some point feel the lack of customization options.

What is Wix?

Wix is an online software that enables its user to create website or mobile sites just by using the drag and drop option. It is a convenient website building platform with incredible customization built-in features to help their users create an outstanding and professional website without needing to use coding or technical expertise.

Wix allows the users to design their website using their own innovation and ideas, it contains a number of templates to accelerate the process of web development. About the pricing of the platform, Wix has three standard business plans and you can choose the one which best fits your business and budget.

Wix is known to be ideal for medium to small businesses. With its user-friendly interface, anyone can access to the platform and create the website of their desirable outlook. Talking a little about the background of this platform, Wix is owned by an Israeli company and apart from the headquarters it does have its offices in many other parts of the world.

If we look at the statistics of the usage of this platform, it is considered to be used by only 2.5% of websites as per the survey conducted in September 2023. The revenue generation of the platform is dependent on premium upgrades.

Pros of Wix:

• Wix is a user-friendly software, the creation of a professional website using this platform is extremely easy even for those who lack proficiency in technology or have no technical background.

• It has numerous eye catchy templates and design to give your website a professional look with many options to add functionality to your website.

• Apart from the built-in templates there are some options of customization as well to make sure your website stands out.

• It provides SEO optimization help to make sure your website reaches the targeted audience and cause traffic on your website.

• Wix provides its users data security to help them secure their website from hackers.

• Wix has other integrations and tools to help you elevate your business, such as; logo designing option, safe payments option and the option to create a free website during the trial period.

Cons of Wix: 

• It lacks flexibility, with many customization options it still restricts its users to change the template once the website has been designed.

• If you opt for the basic business plan on wix then you might have a narrow list of monetization options and won’t be able to avail features like advance shipping, subscriptions etc. This limits the accessibility for the users.

• The store navigation system is basic and simple, and it is not convenient for large business to manage the visibility of their inventory.

• If you add more pictures and videos to your website, then you might find slow loading times on your site.

• If you want to allow a third-party plugins or apps to grow your ecommerce business but Wix does not own a relationship with that distribution channel then you won’t be able to avail this opportunity.

What is Weebly?

Weebly is a free website builder allowing the users to create a website to help them grow their business by making use of exceptional templates and tools to make the step of web development easy and accessible.

If you are an online store owner and worried about the payment methods, then Weebly has got you covered. Weebly has now collaborated with squareproduct suite to make the payment methods safe and convenient at both ends making sure you do not have to worry about the payments.

Weebly does not only allow you in the website creation but it also helps you uplift your business by having an on-board crew to assist you in the difficult times of your business via call, email or chat support. Weebly allows you toget started on free and also have several premium features on upgrade.

Weebly has a WYSIWYG (what you see is what you get) editor that replaces the coding hustle to a drag and drop option for anyone with little coding knowledge. Talking about the history of this platform, it was an innovation by some college students who with the intention of making website creation process easier designed this platform.

Pros of Weebly:

• Weebly has known to give the speed test with outstanding results that are up to the mark as per the Google Page speed standards.

• Weebly has a wide range of templates and customization options.

• Using Weebly editor is extremely user-friendly and simple, you don’t need to be a tech expert to create website on Weebly.

• Weebly has a distinctive feature of creating and editing your website via your mobile phone, this feature is only affiliated with Weebly and is what make it different from other platforms.

• Weebly has an interesting feature of App Centre which helps the users to know the statistics of traffic on their website and help in boosting the overall performance of the website.

• Apart from the option to create a free website using Weebly, it also offers some bonus features to its users such as; free domain, free SEO report and easy to upgrade options.

Cons of Weebly: 

• If you want to create a blog on Weebly then you may find limited blogging options unlike WordPress.

• In many cases, you will find the photo editor of Weebly not doing its job well and would need to do the photo editing offline.

• If you need help from Weebly you have to pay for it depending on the type of plan you chose which is quite unfair.

• Payment methods can be hectic at times, as square does not work everywhere. And it accepts credit cards in only few countries.

• The phone support option is only available for users who opt for the professional plan otherwise for the basic plan the customization options are limited.

• You will encounter a number of square ads unless you have subscribed to the professional plan.

Contact Tectera who are a web design company in Scarborough. who offer WordPress, Wix and Weebly web development.

Suggested Read:

• WIX Migration to WordPress

In this fast-growing digital world, having an attractive and attention seeking website is a must. Do you belong to an architecture industry and wants to elevate your business? If so, then you must design a website thoughtfully to reflect your ideas and designs to your targeted audience and showcase your specialty in work.

If you want to make sure your website delivers your message to your desired clients then there are certain key points to keep in mind while designing the website. The first and most important thing is the layout and strategic design of the website that best describes your company and vision.

The right use of visuals and colorful photography could be of great help in this process. Add your previous work and portfolio to gain trust and show your credibility and the most important of all design it in a way to make it a better and convenient user experience.

Check best 10 architecture website design ideas below.

Architecture Website Design Idea 1

This website design looks professional and user friendly, the smart use of layout and visuals are adding value to the overall look of the website. The website contains a tagline to best describe the company and their mission statement.

It also includes the services they offer and the projects they have completed in the past and their on-going projects to let the client know about their potential and gain client’s confidence. Additionally, it also includes the contact details to get in touch with the team. In order to boost marketing, social media handles have also been shared.

Suggested Read: 8 Landscape Website Design Ideas

Architecture Website Design Idea 2

This website design looks exclusive and appealing at first glance, instead of providing a separate list on their services, the designer has smartly utilized the homepage to add the core services they have to offer for their clients. The website includes their project and project details to aware the clients about the professionalism of their work and credibility. The outlook of the website is kept user friendly to help the user easily navigate through the page.

Architecture Website Design Idea 3

This design is exclusive and approachable, the smart use of layout and graphics are making the website stand apart. The website includes their on-going projects and project details to let the clients know about their services and reputation in the industry. The option to shop, search and change language has been provided for user accessibility. Moreover, to elevate their marketing and branding social media handles are also included in the website.

Architecture Website Design Idea 4

This website design is visually appealing and modern with visuals being the highlight of the homepage. The website includes a catchy line to attract public attention along with the portfolio to showcase their work. Blog has been added to the page for educational purpose accompanied by the option to shop. In order to answer client’s queries, contact details has also been provided. In a nutshell, the website seems user friendly and easy to navigate.

Architecture Website Design Idea 5

This website design looks modern and attractive, it includes text describing the credibility and specialty of the company. The website also includes their portfolio for users to get their first experience, blog, option to shop and landing pages. With little text on the homepage the outlook of the website still looks impactful and attention seeking. It is very obvious, the visuals used in this design are different and unique from the previous ones. If you want to give a modern touch to your website then this design is going to serve the purpose.

Architecture Website Design Idea 6

The highlight of this design is the tagline that gathers audience attention and a unique use of visuals and layout. The designer instead of adding a building in the visuals chose to add a picture showing human involvement to make it appear welcoming and approachable. The website includes the portfolio to showcase their projects along with blog, the option to shop and landing pages. The designer has added the search option to help the user navigate through the page and increase user accessibility.

Architecture Website Design Idea 7

This website design looks professional and exclusive, the designer instead of adding a tagline has precisely used powerful words to serve the cause which make this website look different from others. The website includes an introduction about the company, from where and how they started and includes their recent projects in the work tab to let the client know about their experience and credibility in this industry.

There is a separate tab of services provided in the homepage to inform the client about services they offer. In order to initiate conversation with potential clients the option to get in touch has been provided.

Architecture Website Design Idea 8

This website design is simple but impactful, the homepage includes a tagline promoting user accessibility and customer relation. The option to view project has been highlighted to let the clients know about their work expertise. The website incorporates portfolio, blog, option to shop and the option to buy theme. Search option has also been added to help the clients find things of their interests and make it a better experience at the user end.

Architecture Website Design Idea 9

If you want to upscale your website by adding minimal text and appealing visuals then this design can be an inspiration for you. The strategic and thoughtful designing of this website is adding value to the overall outlook. The website includes the services they offer, a brief introduction about the company, portfolio to present their present and previous work and blog. The option to add to cart has been provided for a better user experience.

Architecture Website Design Idea 10

This website design looks welcoming and flooded with energy, the smart use of layout and graphics are making the website look professional and exclusive. The website includes the portfolio, a little information about the company, option to shop and blogs. Social media handles have also been shared to gain audience popularity and the option to search to help navigate through the website.

To get more architecture website design ideas contact Tectera who are a web design company in Scarborough.

See Also:

• Best 10 Construction Website Design Ideas
• WordPress Vs Wix Vs Weebly: Which One is Better
• 8 Web Design Trends in 2023
• 10 Photography Website Design Ideas

If you’re looking for a gym website design ideas which fulfills its purpose of conveying the intended message and also engages the targeted audience then this blog can be of great help for you. The key ingredient in designing a gym website is to make sure it is functional and user friendly.

The overall look of the website is based on the template chosen and the approach adopted to make it appear professional yet approachable. If you want to grow your business, then you must thoughtfully design your website to seek public attention. Here are 10 best design ideas to take inspiration from;

Gym Website Design Idea 1

This website includes amazing template, visuals and graphics to make it appear exclusive and professional. The very first thing to catch audience’s attention is the perfect tagline encouraging the audience to join Gymate and get their body in shape. The website includes class, schedule, shop and contact options.

Other than this, in order to make it a user-friendly experience the option to join class is separately provided and highlighted to encourage the client to join their community. Keeping in mind marketing and branding, social media platforms are provided to grow popularity among the audience.

Gym Website Design Idea 2

If you want to upscale your website then this design is going to serve the purpose. The right use of template and graphics is adding value to the outlook of this website, accompanied by a catchy line and the facility to see classes and join membership. Apart from this, the website includes a little background about the company along with the options to shop and contact.

In order to get people on board the option to join membership has been made prominent and clear. Additionally, to let the client’s queries answered mobile number has also been shared on top.

Gym Website Design Idea 3

This seems a professional and formal web design with the mission statement of the company being highlight of the page along with thought provoking line for the audience. In order to bring further clarity about their services the option to learn more has been provided, accompanied by the option to get started with them. The classes and schedule have been included for client’s convenience and in order to promote their business, social media handles are shared too.

Gym Website Design Idea 4

This seems like a user friendly and experienced website design, with all the options just a click away. The homepage not only consist of a tagline to encourage people to get on board but also includes the working hours and contact number to help the clients schedule a slot. This website provides the option to make account and log in to portal to avail services which seems like a pretty good idea. The overall website looks functional and approachable also, the template and color theme chosen serves as a cherry on top.

Gym Website Design Idea 5

This design looks different from the previous ones, instead of choosing to add more text and options the designer used the approach of creating a simple and handy website with little but impactful text. The mission statement is the only highlight of the homepage and the option to join is provided to have people on board. This design can be ideal for those who doesn’t like to crowd the homepage with a lot of options and text.

Gym Website Design Idea 6

This design checks all boxes of professionalism and exclusivity, instead of writing a tagline the designer opted encouraging words to add value to the homepage. The website includes the working hours of the gym along with the exact location and social media handles for better public engagement. The option to become member and starting the venture with them is made prominent and also contains programs customized on the client’s preference to make sure it turns out to be a good user experience.

Gym Website Design Idea 7

This design looks friendly and welcoming, and as the name suggests it promotes fitness and health. The picture of female trainers adds more energy to the website as it can be more thought provoking for the females to start their fitness venture. The website incorporates their facilitates, packages and programs along with the option to contact them in case of any queries or ambiguities.

Gym Website Design Idea 8

The highlight of this website design is the smart use of template and text color to make a statement. Unlike other website design ideas, they have shared the information of their trainers as well along with classes and schedule for making it convenient at the customer end to select the trainer and slot according to their preference. The overall outlook of the website is functional and user friendly accompanied by the search option to help the user navigate through the website and find things of their interest.

Gym Website Design Idea 9

The website looks atheistic-ally appealing and professional, with a catchy line best describing the business. The website includes their previous events, portfolio and the option to shop. All the options are pretty handy and self-explanatory and hence can be concluded as a user approachable website design. The designer has provided the option make account to let the potential clients get in touch about their services and upcoming events.

Gym website Design Idea 10

This website design is impactful and exclusive, the right use of template and color transition has made it stand apart from other designs. The website has the portfolio and events of the company and has also given the option to shop. All frequently answered questions can be answered by clicking on to the related tab.

The website seems engaging and give a strong feeling of thoughtful designing. The read more option is provided to let the potential clients know more about the business, their services and how they can be a perfect fit for transforming their body and health.

To get more gym website design ideas contact Tectera who are a web development company in Toronto.

See Also:

• 10 Architecture Website Design Ideas
• 8 Web Design Trends in 2023

If you’re a salon owner and looking for some salon website design ideas for your website then you’ve reached at the right destination. This blog will prove to be a perfect guide and will help you decide how to perfectly design your salon website to make it appear attractive and functional.

Before starting to design, it is important to be aware of the website design trends specifically of those who shares the same focus as you. This helps you to stay updated of the recent trends and make the step of creating sitemap easier. A sitemap is actually a rough draft of how you want to make your website look like and what features and pages it should have.

Once you have your sitemap approved you can then choose a template and design it accordingly. Let’s have a look at different design ideas to help you get inspiration;

Salon Website design Idea 1

This website design is clear accessible and functional, the designer chooses to mention the name, location of the salon and how long they’ve been providing their services clearly. The right use of color pallet and graphics makes this website look attractive. Keeping in mind the 4P’s of marketing, the designer has added portfolio to showcase their work and services and also has added the option to shop or book appointment. Plus, in order to help the customer navigate through the page the designer has provided the option to search so that the potential customer can directly look into the services and products they’re more interested in. 

Salon Website design Idea 2

This website design looks amazing at very first glance, the use of subtle and nude colors makes the website outlook well designed and functional. The designer has smartly mentioned the name of salon and the services they offer, not only that but has rightly utilized the opportunity of mentioning the achievement of the salon to gather public’s attention. Apart from this, the portfolio and introduction about the salon is added for further clarity and customer trust.

The other distinct feature about this website is, it enables the user to create their account to avail the services and has provided the option to book to get the customers on board. Additionally, they’ve provided their contacts to answer queries from customers. 

Salon Website design Idea 3

The designer opted an exceptional style by adding a catchy caption at the homepage of the website. This website also contains the story of the salon talking about how they started and how far they have come in this industry. It also includes the option to book appointment, shop and also has the option for career for people who want to get on board with them. Apart from this, they have mentioned the location of their franchise and has provided social media handles to make an impact in the market and grow popularity among the customers.

Salon Website design Idea 4

The very first thing to catch your eye after having a look at this website design is the caption which perfectly defines the salon’s specialty. The designer has mentioned a brief introduction about the salon and has mentioned the services they offer. For customer satisfaction they’ve provided the option to contact in order to engage with the customers and answer their queries. 

Salon Website design Idea 5

The highlight of this website design is the captivating tagline and a brief introduction about the salon along with the option to purchase. The website includes portfolio, blog and the option to shop. For further clarity the designer has provided the search option to help the customer find what they’re looking for. They have also smartly added a buy now icon on the front of the web page to engage customers in making a purchase.

Salon Website design Idea 6

This website design also incorporates an appealing tagline and a brief history of the salon. The overall look of the website is kept simple and user friendly and is based on light color theme to make a statement. The homepage is provided with the option of portfolio to show their services and the option to shop. In order to make the appoint process easier for the customer, book now option has been provided at the top right side. 

Salon Website design Idea 7

This website includes different color transition to make it appear attractive and welcoming.

Instead of choosing the contemporary template, the designer opted a template with more text and information. The website includes a little introduction about the business along with their services. It also includes the contact number, email address and the location of the salon with operational timings to make it easier and hassle free for their customers. Apart from all this, the graphics of the website is classy and different with the right use of colors and designing approach.

Salon Website design Idea 8

This website design looks professional and exclusive, the designer has made sure to make the tagline captivating and the right use of graphics and template adds more value to the overall outlook of the website. The option to make an appointment looks pretty accessible. Also, the website has a separate page for the features of this salon that make them stand apart from others. Additionally, they’ve provided the option to change the text language for making it user friendly accompanied by the option of booking and shop. 

Salon Web site design Idea 9

The designer has used the approach of simplicity by keeping the graphics and template simple and subtle, precisely describing the salon’s service and making sure not to over crowd the home page of the website. This seems like a smart idea, with less but meaningful text. The designer has tried to design this website keeping in mind accessibility and user approachable.

Salon Web site design Idea 10

This looks like an innovative website design idea, the designer instead of writing a tagline or description about the salon has showcased the work as a sample to gather customers attention. The portfolio as presented on the homepage is doing enough justice with the website already. Apart from this, the page also includes the services they offer, portfolio and contact details to get in touch with clients.

To get more salon website design ideas contact Tectera who provides web design in Scarborough.

See Also:

• 10 Gym Website Design Ideas
• How To Improve Your Online Business

Looking for portfolio website design ideas? A portfolio is a collection of one’s achievement, work history and skills. Creating a portfolio website make it easier to showcase talent, work and achievements all at one place. This not only facilitates the client but also encourages the designer to upgrade performance and unlock new milestones.

A portfolio website is generally comprised of a short introduction of the designer, along with the work experience, recent projects and case studies to let the client know about his/her credibility. In order to make a statement in your respective industry, a thoughtful website design is mandatory.

Here are 10 best portfolio website design ideas to help you design the most attractive website making sure it does complete justice to your incredible skills and work experience.

Portfolio Website Design Idea 1

This website design seems very clear and understandable, the web designer has added his occupation as well as location for further clarity. Apart from this, the designer has showcased his previous projects to let the client have a look at his work and also has shared his exceptional achievements in the credentials. Additionally, the designer has provided the option to contact and talk to initiate conversations with potential clients. The overall outlook of the website is kept user-friendly and subtle. 

Suggested Read: 7 Web Design Ideas For Startups

Portfolio Website Design Idea 2

The feature of this website making it stand out is the designer’s approach of mentioning his identity and occupation in larger font to make it loud and recognizable. The designer has written a precise introduction about himself and what makes him different from others. Other than this, he has mentioned the list of previous work, clients and has also attached resume for a better understanding. In order to open up with clients he has given the option of contact and has mentioned his work rates to sort things out.

Portfolio Website Design Idea 3

This portfolio website is different from the previous one, the designer has only highlighted his name and occupation and has given the option to talk and negotiate. The designer has not mentioned any of skills but has shown up the interest to work and collaborate by providing the option of get in touch. Apart from this, the designer has added his portfolio and contact option to get in touch with the potential clients.

Portfolio Website Design Idea 4

This portfolio website is designed smartly by mentioning the designer’s name and occupation clear and loud. The designer has added a small introduction about himself and his mission statement making sure its specialty remains precise and understandable. Additionally, the designer has shared his social media accounts and email address to get in touch with clients and collaborate with them along with mentioning his current location.

Portfolio Website Design Idea 5

This website design includes basic information to make it appear simple and readable, the designer has mentioned his name and the type of projects he can engage into. The designer has provided the option buy now for clients who are willing to collaborate and work together.

Portfolio Website Design Idea 6

This website design is thoughtfully created, the designer has mentioned his name along with his basic information and specialty of his work. In order to let the client know what services he can offer; he has added services along with previous works and resume to throw light on his work experience and skills. Additionally, the designer has provided the option to contact, to initiate conversation with potential clients. Adding social media platforms links seems to have a good impression for the client to have a broader look at the designer’s work and progress overall.

Portfolio Website Design Idea 7

The designer has kept the outlook of this portfolio website simple but prominent. In order to gather valuable clients, he has mentioned his services and portfolio including his work experience, skills and accomplishment to cater his client with the best service. This website design checks all boxes as it has the complete information of the designer personal information, work and projects he has previously worked on. Also, the template chosen is subtle but the overall presentation seems eye catchy and attractive.

Portfolio Website Design Idea 8

This website design idea looks completely clear and attractive, the designer opts to add his name in bold and has added all other related information about himself, his services and previous projects on the above tab. Also, he has provided his contact number and email address to get in touch with the clients. In order to initiate conversation with client he has provided the option let’s talk to further satisfy his clients about how he can be the best fit for their project and how his services and work make him different from others.

Portfolio Website Design Idea 9

The graphics chosen for this website are unique and attention seeking. The designer has mentioned her name along with her location, occupation and what best she does in the short bio. Furthermore, she has shared her social media platforms to better connect with her client and have provided the rest options on the right side to make best use of the template and make the website appear distinct and user friendly. 

Portfolio Website Design Idea 10

The combination of black and white makes this website appear amazing at first glance, ditching the contemporary style the designer opted to add his video instead of a picture to add more value to the outlook of the website. The designer used the approach of highlighting his occupation instead of his name to make a statement in his niche. Not only that but he has provided his basic information and interest and in order to make it a user-friendly experience he has added the option to contact him also has showcased his previous work and projects for further clarity. Additionally, he has shared his social media platform handles to make it easier for the client to have a look at his work and skills.

To get more portfolio website design ideas contact Tectera who provides web design in Toronto.

While surfing through the internet, many of you stumble upon web pages that either talk about a time when someone traveled, showcase a set of products, or sell their services.A lot of people want to know how to expand their online presence, while many are already running weblogs or “blogs,” there are those who don’t know what a blog is and how to start one.

Earlier in time, people used to write a blog to share a memory and write about their personal experiences or interests but as the technological era advanced, blogs have become a profitable mode of digital marketing. Blogs have evolved greatly over time with several widgets, extensions, social media feeds and author profiles incorporated.

If you don’t own a blog but want to magnify your earnings in the realm of B2B, you should think about starting one. It has been found that marketers who use blogs generate 67% more leads than those who do not. Before we jump into the benefits of blogging and its promotion tactics, let’s find out what a blog is. If you want to make your marketing game strong, you need to keep reading!

What is a blog?

In precise terms, a blog is a modified version of a website or web page that you can use for private and professional purposes.It is participatory and interactive with comment boxes embedded at the root of specific blog posts where visitors can provide feedback. Blogs could vary from a conversational style to opinionated blog postings that may help in engaging the audience.

What is a blog post?

A blog post is a separate web page containing a subtopic. It is a piece of content that could be in the form of an article, an essay, or an excerpt that you write to engage the audience and spread the word. For instance, you are writing a blog post with the title “5 best Marketing Tools you can use in 2023” where marketing is your blog topic and marketing tools is your subtopic.

The main reason for a blog post’s existence is to help you rank on SERPs for several keywords so that when someone searches for your keyword, the search engine may show your blog post relevant to the search word. Therefore, a blog post backlink to your web page or blog site.

Blog vs Website

The main distinction between a blog and a website is the subject matter and periodic updates whereas a blog presents information in a reverse chronological order and refreshes content frequently. However, a website’s content comparatively remains unchanged for lengthy periods and is based on topic or subject area.

Secondly, in terms of monetization, a blog helps you generate revenue using multiple methods like affiliate marketing, digital marketing, SEO or building an email list. On the other hand, to monetize a website you need to launch an online consultancy program or sell products via an online store.

Another difference between a blog and a website is that you can update the information and display dynamic content in a blog whereas a website displays static pages only that you cannot regularly update such as landing pages.

5 benefits of a blog

Of all the several benefits of a blog, we are going to discuss the most prominent ones since blogs are a profitable online platform that allows you to create any kind of content, on any niche and maintain it at your own pace. Top brands use multiple marketing strategies to promote their blog and generate handsome revenue from them. Here are the top 5 benefits of a blog worth pondering:

Attract visitors and turn them into leads

Your blog is an attractive source for your blog site visitors, way before they are ready to make a purchase. This is common among educational institutes that are attempting to recruit more students to join their programs. An excellent way to turn your customers into leads is to make them subscribe to your email list and blogs help build a connection with the customer before they could subscribe to your email listing.

Blogs build Loyalty and Trust

A great way in which blogs can build loyalty and trust is to follow the E-A-T criteria for your content which stands for Expertise, Authoritativeness and Trustworthiness. When you provide well-researched content, backed by evidence and reliable sources, you tend to build trust in your audience. Consumers are most likely to read your content and purchase an offering when they trust your content which also builds authority. It helps expand your audience and proves your knowledge to the reader.

Blogging boosts visibility

If you tailor your blog posts as per SEO by incorporating relevant keywords and promoting other businesses or products through affiliate marketing, it increases your brand visibility. It will eventually help you rank higher in SERPs and generate good revenue.

It lets you understand your customer’s needs

A specific blog post may drive more traffic than the other which helps you identify your consumer’s needs and blogs also offer a space for comments or feedback that can help you do even better at maintaining your brand voice.

It initiates brand awareness.

Unique content can make you stand out from your rivals and give you a competitive edge in terms of engagement, traffic, and conversions. When customers are searching for an answer and write their queries in search engines, your blog may appear higher in the SERPs allowing your brand to have a voice and expand your target audience.

How to start a blog

Once you have understood what a blog is about and what are its benefits, you can think about starting a blog. First things first, think about what your blog is going to be about and once you are through this deciding phase, you can pick a hosting service. You need to go through a series of steps while starting a blog.

Choose a hosting service

Content management systems like WordPress and other blogging sites such as Blogger, Medium and Tumblr allow users to build and design their blogs and choose from several templates. Some of these sites also provide web hosting services which you will need to store your site in a secure database.

Choose your target audience

This is the most important point to consider while setting up a blog. You should ask yourself, who is your target audience and who are you creating your blog for? Think about your niche and brainstorm what topics you will write on. A buyer persona will help you give an idea of what kind of content is in demand and how you should transform it.

Pay attention to your content

It is critical to examine the content format when producing your blog posts, for instance, using subheadings to divide different paragraphs, improving readability, and putting graphics that make your article easier to navigate. These points will help your reader stay engaged and hooked to your blog.

Develop competitor Analysis

To gain a competitive advantage over other top bloggers, you must conduct competitor analysis which will help you gain important insights. It will help you reveal any gaps in your content and how other competitors are performing and ranking so that you can improve your content based on the insights. Competitor analysis will help you revamp your blog and strategy.

Get Skilled in SEO

SEO is your gateway to higher conversions, traffic and engagement as people will only read your blog if you make it worthy of attention. To get organic traffic you must incorporate relevant keywords, learn how to rank in SERPs and improve your SEO strategy.

How to promote your blog

Finally, you must be proficient at promoting your blog using strategies, transforming content and catering to the needs of your target audience in different ways. Here you can get a snapshot of how to promote your blog:

Interlinking and Backlinking

Once you have started posting content on your blog, it will be a good idea to link relevant content in your blog so that it helps the readers find relevant information related to a topic they want to know about. Backlinking and interlinking help you gain authority and fulfil the E-A-T criteria.

Link your Blog

To guide people on your website towards your blog, you must link your blog from your website and make it easy to find by setting a catchy Call-to-Action (CTA). Improve accessibility to your blog and readers will be more than interested in visiting it.

Update the content of your blog

Updating your content saves you time and helps you share your content across multiple channels. You can share your updated content via email, videos, or social media.

Social Media Promotion

Your social media platforms act as a bridge between your blogs and your target audience. You can create appealing videos, graphics,and carousels to drive visitors to your blog using social media. Share the link to your blog across your social media profiles.

Run Ads

Sponsored content promotion is yet another way to promote your blog if your budget allows it. Running ads or boosted Facebook posts are lucrative ways to get started with paid advertising.

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