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Author name: Editorial Staff

Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.

Digital Marketing, Search Engine Optimisation

The Role of E-A-T in SEO: How to Optimize Your Site for Credibility and Trust

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The role of E-A-T in SEO, Search Engine Optimization (SEO) is an essential aspect of online marketing, with a primary goal of improving a website’s ranking in search engine results pages (SERPs). Over the years, the ranking algorithms used by search engines have evolved, and the importance of credibility and trust has become increasingly evident. The concept of E-A-T (Expertise, Authoritativeness, and Trustworthiness) is now considered to be a critical component of SEO, playing a significant role in determining a website’s ranking in search results. What is E-A-T? E-A-T is an acronym used by Google to describe the quality of […]

Launching a website for Tempest PE
Website Development

Launching a website for Tempest PE

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Introducing Tempest PE: A New Way to Access Private Equity Tectera is proud to announce the launch of PE Partners, we are excited to launch Tempest PE, a new website that aims to make private equity more accessible to everyone. Our goal is to provide potential investors with basic information and resources they need to understand the private equity world and make informed decisions. Our website features a clean and attractive design, making it easy to navigate and find the information you need. The website is designed to be simple, providing only the most necessary and valuable information. At Tempest

SEO for Gym & Fitness websites
Search Engine Optimisation

How to do SEO for Gym & Fitness websites

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What is SEO ? Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page on search engine results pages (SERPs) through organic or natural search results. The goal of SEO is to increase the quantity and quality of traffic to a website by improving its ranking on search engine results pages. SEO is a complex and constantly evolving field that involves a variety of techniques and strategies. Some of the key components of SEO include keyword research, on-page optimization, off-page optimization, content creation, and link building. Keyword research involves identifying

Creating a Portfolio Website without Plagiarism
Website Development

Creating a Portfolio Website without Plagiarism

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In today’s digital age, having a personal portfolio website has become an essential tool for professionals in various fields to showcase their work and skills. Whether you’re a designer, developer, writer, or photographer, a portfolio website can help you stand out in a crowded job market and attract new clients or customers. A Guide to Using WordPress without Plagiarism One of the best ways to create a portfolio website is by using WordPress, a popular content management system (CMS) that is easy to use and customize. WordPress is a great choice for creating a portfolio website because it offers a

Digital Marketing, Ecommerce Website, Website Development

SEO trends in 2023 that will help your website

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With increasing online competition, you must always ensure that your SEO strategies are in line with current best SEO practices. As digital marketing evolves, new and improved techniques emerge. While SEO techniques and actionable steps are not rocket science if performed correctly, you must keep up with the latest best practice SEO to stand out from the crowd and rank better in Google. Even SEO gurus devote a reasonable amount of time to determining how to improve their SEO game in order to rank better in search engine results pages. Because it appears that new developments occur frequently in the

Digital Marketing, Social Media Marketing

How to use Instagram for lead generation

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Lead generation is a lifelong objective for any business because it helps brands expand and earn more money. To complete this work, you must first understand the channels that your potential clients prefer. Instagram’s monthly active user base of over 1 billion makes it a fantastic avenue for obtaining new leads. Furthermore, users spend an average of 58 minutes each day reading through Instagram feeds and viewing stories, which provides extra advertising chances. You can’t deny the fact that 90% of all Instagram users follow at least one company, indicating that people are interested in the behind-the-scenes of their favorite

Digital Marketing, Search Engine Optimisation, Social Media Marketing

6 Best Google Ads Alternatives

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Looking for best google ads alternatives? Google may still be on top (for the time being), but the tides are changing and there are other fantastic advertising alternatives! Naturally, the following step is to increase traffic to that store so you may begin selling as soon as feasible. There are several strategies to generate traffic to a website (advertising, SEO, email marketing, and so on), but paid adverts are usually the quickest approach to bring in clients. When using ads, even new and tiny businesses can be discovered by potential buyers with the correct keywords, accurate audience targeting, and powerful

Digital Marketing, Social Media Marketing

Top 8 examples of Content Marketing

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At scale, content marketing might feel like an arduous, never-ending uphill battle. The pressure to succeed, combined with the volume of work expected, swiftly saps creative energy. Fortunately, there are numerous unique content marketing examples available to provide you with much-needed inspiration. Even in the most mundane industries, large companies have blazed the way with a plethora of content marketing formats that will amuse your audience and, more significantly, spark a relationship. So, to have a better idea of what outstanding looks like, check out these 8 captivating examples of content marketing. We’ll also look at how each piece drew

Website Development

Why should I maintain my website after the development?

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You have the website that you always wanted. The work will not be over from there. You are supposed to maintain the site after the development. Let’s talk about website maintenance and its importance of it. What is website maintenance? Website maintenance is the process of checking to see whether your website is healthy and performing well. It includes regularly checking your website for issues, correcting any issues, and making updates. It might be for your organization, business, or your blog the website shows your presence. People get the impression through your website. Lots of people think a website is a one-time

Digital Marketing, Website Development

5 Reasons why your website should have a blog

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If you have a website promoting something, you will wonder whether you should add a blog or not. If you are limited to a budget, you might think not to add a blog. Wait for a second! We bring you five reasons to prove that your website needs a blog. You will find benefits that will give additional value to your website. Why are you waiting? Let’s explore! It makes your website user-friendly and trustworthy. The customers who visit your customers for the first time will search for information. When creating content, make content to match your website’s desires. You

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