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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

Ecommerce Website, Website Development

Best Heatmap Plugins for WordPress

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Website Optimization requires both quantitative and qualitative data about a website’s users’ on-page behaviour. Quantitative research tools like Google Analytics (GA) provide numerical data on how your website is functioning, while qualitative research tools like heatmaps tools and plugins allow you to see where users click, how far they scroll, and how they utilize your site in general. This fills in the data gap by revealing the precise reason why your numbers are the way they are.  In this article, we’re going to talk about the best heatmap plugins for WordPress. CrazyEgg is the most popular heatmap tool for WordPress, with over 300,000 users. It’s praised for its low cost and variety of the functions offered to analyze the audience behaviour. CrazyEgg provides click maps, scroll maps, visitor recordings, and other user engagement visualizations.

Digital Marketing

Is Boosting Page Authority Good for SEO?

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Page authority (PA for short) is a site performance measurement metric developed by Moz. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. Boosting page authority is very good for search engine optimization (SEO), and it is something that you should keep as a major goal in your SEO checklist. Let’s learn a bit more about PA, how you can check it, and the steps that you can take to boost it. What is Page Authority? Page authority is

Website Development

Website Design Trends in 2022

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It was once recommended that websites offer as much content above the fold as possible to avoid forcing users to scroll. But now that Website Design Trend has changed. Visitors like to engage in a way where they can acquire information about the website in a tasteful way. Hence scrolling is an important aspect in a website. The introduction of parallax scrolling allowed designers to break the preconception by making the process of scrolling itself entertaining for the user. Scrolling provides a constant chance for dynamic interactive feedback as it is the most common sort of engagement a user has with a page.

Psychedelic images, parallax effects, and even breakthroughs into the third dimension are transforming pages into living worlds. As these animations become more intricate and psychedelic, many designers are integrating a strong foreground element for the visitor to focus on. Some examples are Stone & Style’s black crystal. The engaging animation tempts visitors to scroll to the bottom of the page while the foreground mark keeps them from getting lost along the way. By the end of 2022, scrolling experiences will be grown substantially and quality, sending users on innovative adventures.

App Development

Top 5 Ways To Boost Organic Reach On Social Media

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It might be challenging to increase organic reach on social media. On social media platforms, there is a lot of competition between brands and businesses. Furthermore, each platform has its own algorithm. It’s no wonder that brands are finding it difficult to get the same amount of organic reach as they did a few years ago. To help strengthen their social media strategy, social media platforms are urging businesses to use paid ads and promotions. While paid and sponsored content is a guaranteed way to get your content in front of your target audience, you’ll also need a solid social

App Development

Top 07 dropshipping websites in 2022

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Dropshipping companies serve the same purpose but they might range significantly in terms of costs, products, policies, and simplicity of use. When considering dropshipping business choices, consider the types of products the company sells, whether their service charges and shipping prices fit into your budget and whether their shipment times are suitable for your clients\’ locations. The perfect dropshipper for one brand may be simply inadequate for another. Here are the top 7 dropshipping websites, all of which are well-liked by dropshippers due to their usefulness. 1.      AliExpress AliExpress is a great place to purchase products from China, and it is

App Development

5 key strategies to optimize Local SEO in 2022

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Local businesses that operate on a regional rather than national scale require local SEO. Local SEO focuses on appearing on SERPs in a given location, whereas national SEO focuses on ranking in searches across the country. This strategy entails targeting local leads and customers with your brand, products, and services. Because the plan is more relevant to your local customer base, optimizing your local SEO implies more website traffic, leads, and conversions. It\’s a strategy for helping you compete more effectively against larger national companies with unlimited resources. You can minimize the advantage of larger businesses that consistently optimize for broader

Digital Marketing

5 Digital Marketing Trends you need to know in 2022

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In 2022, where do you think digital marketing will be? What are the top five digital marketing trends to anticipate in 2022? The current situation, brought on by COVID-19, has accelerated the digitization of operations, demanding the implementation of next-generation trends. Many businesses turn to internet marketing as an option during the pandemic, when physical retailers shut down and are forced to shut down their services. COVID-19 has shaped a new era of marketing, namely, digital marketing, and has changed the way the organization operates. More and more businesses are transitioning to online working arrangements, which are only being referred to as

Ecommerce Website, Website Development

Digital Marketing Statistics for 2022

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Are you curious about digital marketing statistics for 2022? You’ve got to the correct place. The digital marketing industry is ever-evolving and dynamic. This is why you must keep up to date with industry developments. You should not allow your company to fall behind and allow your competitors to gain an advantage simply because they are equipped with the necessary knowledge. So, what’s the greatest technique to figure out what’s fresh in your field? Keeping up with crucial digital marketing statistics is the simplest approach to ensure your company remains relevant. These findings will assist you and your marketing team

Ecommerce Website, Search Engine Optimisation, Software Development, Website Development

13 tips to improve your website value in 2022

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Tips to improve your website value? We live in a digital age, therefore having a well-designed business website may help you make an immediate positive impact on potential customers. It makes it simple for users to navigate the website and provides a positive overall user experience. A website is a 24-hour-a-day, seven-day-a-week promotional tool that allows you to contact more clients at any time and from any location. Every website has value, but many website owners are uncertain how to enhance it. In order to get the most value out of their site, website owners must understand what increases website

Ecommerce Website, Website Development

Top 5 must-have tools for your eCommerce website in 2022

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Tools for your eCommerce website in 2022? If you want to run a profitable e-commerce website, you must invest in certain resources to attract and keep customers. While many tools claim to help you build customer trust and boost revenue, deciding which ones are the most effective can be difficult. This guide will show you how to use the best tools to start and grow your e-commerce business. Web Store Solution An e-commerce platform is the most important tool for the growth of your online store since it makes your business available to potential clients or individuals searching for your

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