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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

Social Media Marketing

TikTok Marketing Sri Lanka: A Guide for Sri Lankan Businesses

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TikTok Marketing Sri Lanka? In the fast-evolving world of digital marketing, TikTok has emerged as a dynamic and influential platform. With its short-form, creative content, TikTok has captured the attention of audiences worldwide. And Sri Lanka is no exception to this trend. In this comprehensive guide, we’ll explore the immense potential of TikTok marketing for Sri Lankan businesses. We’ll delve into strategies, success stories, and best practices, equipping you to make the most of this platform to reach a younger and highly engaged audience. Chapter 1: Understanding TikTok The TikTok Phenomenon TikTok, originally launched as Douyin in China in 2016, took […]

Website Development

A Guide to Choosing a Colour Scheme for Your Website

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Choosing a Colour Scheme for Your Website? When it comes to web design, one of the most crucial decisions you’ll make is choosing a color scheme for your website. The colors you select will significantly impact how your site is perceived, its usability, and even its overall success. Whether you’re designing a personal blog, an e-commerce platform, or a corporate website, understanding the principles of color theory and how to create an effective color scheme is essential. In this comprehensive guide, we’ll walk you through the process of choosing the perfect color scheme for your website. Why Does Color Matter?

Digital Marketing

Top Digital Marketing Strategies to Boost Your Business in Sri Lanka

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Digital Marketing Strategies in Sri Lanka? In today’s hyperconnected world, digital marketing has become a game-changer for businesses in Sri Lanka. With a carefully crafted digital marketing strategy, companies can reach their target audience, boost brand visibility, and drive conversions like never before. In this blog, we will explore the top digital marketing strategies that can supercharge your business in Sri Lanka’s competitive landscape. So, let’s dive in and unlock the secrets to digital marketing success! Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the foundation of any successful digital marketing campaign. By optimizing your website’s structure, content, and

Search Engine Optimisation, Website Development

Landing page checklist

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Landing page checklist? When it comes to creating a landing page, there are a lot of elements to consider. A landing page is a single web page that is designed to convert visitors into leads or customers. To create an effective landing page, it is important to have a checklist of elements that need to be included. Here are ten points to consider when creating a landing page: 1. A clear and compelling headline The headline of your landing page is one of the most important elements. It needs to be clear, compelling, and attention-grabbing. It should convey the value

Website Development

Is .com or .lk a better domain name?

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Is .com or .lk a better domain name? Choosing the right domain for your website is an important decision that can impact your online presence and brand identity. Among the various domain extensions available, two popular options are .com and .lk. In this article, we will explore the differences between these two domain extensions and discuss which one may be the best fit for your website. The .com domain extension, short for “commercial,” is the most widely used and recognized domain extension on the internet. It was originally intended for commercial businesses but has now become a global domain extension

Search Engine Optimisation, Social Media Marketing

SEO vs. Social Media Marketing: Which is the Better Option for Your Business?

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In today’s digital age, businesses have a multitude of marketing options to choose from. Among the most popular are search engine optimization (SEO) and social media marketing. Both methods aim to increase brand visibility, drive traffic, and generate leads, but they do so in different ways. In this article, we will explore the differences between SEO and social media marketing and provide insights to help you decide which is the better option for your business. SEO: A Brief Overview SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or

Website Development

Website Footer Design Best Practices

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A website footer is an often overlooked yet essential part of any website design. It serves as the final touch on a website and can greatly impact the overall user experience. A well-designed footer can provide valuable information and navigation options to users while also adding visual interest to the page. On the other hand, a poorly designed footer can detract from the overall user experience and even drive users away from the site. In this blog, we’ll discuss best practices for designing an effective website footer. 01. Keep it Simple The footer should be simple and clean, with a

Launching a website for Tempest PE
Website Development

Launching a website for Tempest PE

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Introducing Tempest PE: A New Way to Access Private Equity Tectera is proud to announce the launch of PE Partners, we are excited to launch Tempest PE, a new website that aims to make private equity more accessible to everyone. Our goal is to provide potential investors with basic information and resources they need to understand the private equity world and make informed decisions. Our website features a clean and attractive design, making it easy to navigate and find the information you need. The website is designed to be simple, providing only the most necessary and valuable information. At Tempest

Digital Marketing, Social Media Marketing

How to use Instagram for lead generation

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Lead generation is a lifelong objective for any business because it helps brands expand and earn more money. To complete this work, you must first understand the channels that your potential clients prefer. Instagram’s monthly active user base of over 1 billion makes it a fantastic avenue for obtaining new leads. Furthermore, users spend an average of 58 minutes each day reading through Instagram feeds and viewing stories, which provides extra advertising chances. You can’t deny the fact that 90% of all Instagram users follow at least one company, indicating that people are interested in the behind-the-scenes of their favorite

Digital Marketing, Search Engine Optimisation, Social Media Marketing

6 Best Google Ads Alternatives

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Looking for best google ads alternatives? Google may still be on top (for the time being), but the tides are changing and there are other fantastic advertising alternatives! Naturally, the following step is to increase traffic to that store so you may begin selling as soon as feasible. There are several strategies to generate traffic to a website (advertising, SEO, email marketing, and so on), but paid adverts are usually the quickest approach to bring in clients. When using ads, even new and tiny businesses can be discovered by potential buyers with the correct keywords, accurate audience targeting, and powerful

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Who you are and what your needs are!