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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

Digital Marketing

How to Optimize Website for Voice Search

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  Voice search has emerged as a transformative force in how users interact with technology. From asking Siri for weather updates to ordering groceries via Alexa, voice assistants have seamlessly woven themselves into our daily routines. This shift isn’t just about novelty; it’s reshaping search behavior. Voice searches are conversational, longer, and often question-based, such as “Where’s the best pizza near me?” or “How do I fix a leaky faucet?” Voice-enabled devices continue to dominate. Websites must evolve to meet the expectations of voice-first users. This guide equips website owners, marketers, and SEO pros with actionable strategies to optimize their […]

Digital Marketing, Social Media Marketing

Instagram Marketing Trends 2025: The Ultimate Guide for Marketers

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Instagram stands as a titan in the digital marketing arena. It commands the attention of over 2 billion monthly active users worldwide. But Instagram’s influence goes far beyond numbers. It has evolved into a dynamic ecosystem for brand storytelling, community building, and commerce. The platform can empower marketers to connect with audiences in authentic and data-driven ways. It can be hyper-targeted ads, influencer collaborations, or interactive Reels. This guide equips you with the tools and foresight to stay ahead of the curve while making Instagram a powerful ally. Instagram’s Evolution and Its Influence on Marketing The Rise of Visual Commerce

Shopify in Sri Lanka
Ecommerce Website, Website Development

Shopify in Sri Lanka: A Complete Guide

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Sri Lanka continues embracing the digital revolution rapidly, with entrepreneurs/businesses exploring new ways to thrive in online marketplaces. And Shopify offers a powerful, relevant, and friendly platform to build and scale your online store. This comprehensive guide digs up everything you need to know about using Shopify in Sri Lanka. It starts from setting up a store to local payment solutions, shipping, and marketing. Discover how Shopify can turn your store into a success story. Why Shopify in Sri Lanka? Sri Lanka’s e-commerce landscape evolves as businesses increasingly shift to online platforms. And Shopify has emerged as a powerful solution

Ecommerce Website, Payment Gateways

Top 10 Best Payment Gateways In Sri Lanka

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Ever wonder what are the best payment gateways in Sri Lanka available to integrate with your eCommerce website? Finalising a payment gateway for your business is always challenging. Without the growing trend in eCommerce in Sri Lanka, the need for the proper payment gateway is also increased. There are several eCommerce website developer Sri Lanka available, however, how many developers suggest the best payment gateways to you? 

App Development

5 Benefits Of Mobile App Development That You Should Know

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Mobile app development has become crucial to business growth and consumer engagement. With an increasing dependence on smartphones, businesses continuously use mobile apps to streamline operations, enhance user experience, and stay competitive. Depending on the specific field, mobile app development can offer many advantages. It can range from better customer engagement to boosting sales and brand recognition. This article explores five exclusive benefits of app development and why they’re vital for today’s businesses. 01. Enhanced Customer Engagement Customer engagement is one of the foremost advantages. An app offers direct and personalized channels for audience engagement. Websites or social media platforms

Digital Marketing, Ecommerce Website, Social Media Marketing

How to Start an Online Business in Sri Lanka

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Starting an online business in Sri Lanka is as exciting as profitable for the most part. The country holds rapid growth in internet penetration, digital literacy, and e-commerce. It feels like an excellent time to dive into the online business world. You can choose from e-commerce stores to online services and digital marketing. Likewise, launching an online venture requires planning, legal requirements, and marketing strategies. This guide brings a step-by-step guide on how to start an online business in Sri Lanka. Step 01 – Choosing a Business Idea Starting an online business begins with selecting a profitable business idea. It

Digital Marketing

How To Start a Business in Sri Lanka?

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Ever wonder how to start a business in Sri Lanka? Starting a business in Sri Lanka is way easy than you think. Running our own business is a dream for many of us. Everyone wants to be their boss. Not everyone prefers to do a 9 – 5 job or work for somebody else. Working for someone else and following their orders are not always pleasant. Freedom is worth the million. Though most of us have a dream to start our own business, there is always a fear to take any step further. If you desire to Start a Profitable Business in Sri Lanka, you will have to consider a few things afore you can start a business in Sri Lanka. It may not be similarly easy for all the personalities since everyone has dissimilar circumstances in life to deal with. Some are routine working professionals obliged with commitments who fright to leave their job. We fear to perform what we wish to and deem a ‘successful life’ the one outlined by others

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