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Digital Marketing

How To Start a Business in Sri Lanka?

Ever wonder how to start a business in Sri Lanka? Starting a business in Sri Lanka is way easy than you think. Running our own business is a dream for many of us. Everyone wants to be their boss. Not everyone prefers to do a 9 – 5 job or work for somebody else. Working for someone else and following their orders are not always pleasant. Freedom is worth the million. Though most of us have a dream to start our own business, there is always a fear to take any step further. If you desire to Start a Profitable Business in Sri Lanka, you will have to consider a few things afore you can start a business in Sri Lanka. It may not be similarly easy for all the personalities since everyone has dissimilar circumstances in life to deal with. Some are routine working professionals obliged with commitments who fright to leave their job. We fear to perform what we wish to and deem a ‘successful life’ the one outlined by others

Digital Marketing

How Much Does YouTube Advertising Cost?

Wants to know how much does YouTube advertising cost? YouTube is arguably the most popular platform for online video consumption. That’s why YouTube advertising has become attractive for anyone looking to reach a vast and diverse audience. However, the cost of YouTube advertising can vary depending on several factors. This article explores how much YouTube advertising costs with a breakdown of tips on optimizing the expenses. Factors Affecting YouTube Advertising Costs 01. Ad Format YouTube offers various types of ads, each with its cost structure. The main ad formats are – TrueView Ads (Skippable Ads): These are the most common

Surfer SEO vs. SEMrush
Search Engine Optimisation

Surfer SEO vs. SEMrush: Which One is Better

Choosing the right SEO tool can heavily impact your website’s overall performance, from rankings to traffic and conversions. And two of the most popular SEO tools to help you are Surfer SEO and SEMrush. Either one is incredibly effective in terms of SEO, but they serve different purposes. That’s why knowing the differences between the two can make you understand what tool you’ll need. This article compares Surfer SEO against SEMrush to enable an informed decision to suit all SEO needs. Surfer SEO It’s an AI-powered content optimization tool to help users create SEO-friendly content. Surfer SEO can do so

Website or Blog
Website Development

Website or Blog – Which is Better

Succeeding in your venture also means having a strong online presence these days. There are several ways to build your online visibility, including websites and blogs. Many entrepreneurs, especially new ones, are at a loss when choosing a website or a blog. Both are essential digital assets, catering to the distinctive needs of specific audiences. This article explores the key differences between a website and a blog and their advantages and disadvantages. The brief details should help you decide the most suitable choice for your goals. Website It’s a collection of several static and/or dynamic webpages with information, services, or

Reasons for Drop in Organic Traffic
Search Engine Optimisation

Main 9 Reasons for Drop in Organic Traffic

A sharp/gradual drop in organic traffic is no joke for website owners, digital marketers, and/or SEO pros. Organic traffic is a crucial metric that directly affects brand visibility, lead generation, and ultimate conversions. Identifying the culprits that caused the decline is obligatory for finding the right solutions. Else, recovering the lost traffic may become impossible. This article briefly looks into all the common causes of organic traffic drops/decreases. 01. Google Algorithm Updates Google Inc. frequently updates its search algorithms to improve user experience. The algorithms ensure relevant content ranks higher. Such an update can significantly impact search rankings to initiate

How to Add Canonical Tags in WordPress
Search Engine Optimisation

How to Add Canonical Tags in WordPress

Search Engine Optimization (SEO) is all about showing up before your target audience before others. And canonical tags play a crucial role in modern SEO by preventing duplicate content issues. It also helps a search engine understand the exact URL version to be indexed. Adding canonical tags in WordPress sites enables search engines to prioritize the preferred page version. It improves the website’s search rankings while avoiding penalties for duplicity. This informative guide covers different methods to introduce/integrate canonical tags in WordPress. What is a Canonical Tag? It’s an HTML element (<link rel=”canonical” href=”URL”>) to help define the best version

How to Generate Leads on Pinterest
Social Media Marketing

How to Generate Leads on Pinterest

Wants to know how to generate leads on Pinterest? Pinterest has become one of the foremost visually-driven platforms, going far beyond the inspiration-oriented virtual world. It now serves as a powerful marketing tool for influencers as well as businesses to reach out to potential customers. Not to mention, the platform has a mix of aesthetics and discoverability. That’s where Pinterest can be a tool to attract, engage, and convert target audience. Let’s explore strategies and techniques to generate leads on the platform more effectively. Why Use Pinterest for Lead Generation? High Purchase Intent – Many people visit Pinterest for inspiration

How to Add Facebook Pixel to WordPress
Social Media Marketing

How to Add Facebook Pixel to WordPress

Wants to know how to add Facebook pixel to WordPress? Facebook Pixel is a less-known yet powerful analytics tool that helps website owners track user metrics. You can monitor user behavior, optimize ads, and measure the effectiveness of marketing campaigns. Integrating Facebook Pixel with your WordPress site can provide invaluable insights into promotions. You can effectively implement those insights to enhance your overall online presence for success. This guide dives deep into the simplified process of adding Facebook Pixel to WordPress a site, step by step. What Is Facebook Pixel? It’s a snippet of code from Meta that you embed

Shopify vs WooCommerce
Ecommerce Website

Shopify vs WooCommerce

Looking for Shopify vs WooCommerce guide? Only the right e-commerce platform can guarantee the desired success in your online store business. However, the market seems overloaded already with so many platforms to cause fierce competition. And the majority of those websites revolve around Shopify or WooCommerce. You can implement either platform based on your distinctive needs and preferences. Where do we start to decide on the two? What are their differences? That’s where this comprehensive article offers a detailed comparison to help you choose the best of your business initiatives. What is Shopify?  The fully hosted e-commerce platform is designed

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