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Author name: Editorial Staff

Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.

Social Media Marketing Vs Traditional Marketing
Social Media Marketing

Social Media Marketing Vs Traditional Marketing

Looking for social media marketing Vs traditional marketing guide? Any business or company eventually looks into media marketing due to its effectiveness and popularity. Online or offline, media marketing materials can instantly spark up customer interest to generate sales. Social media marketing is the currently trending strategy whereas traditional marketing is the classic pioneer of modern ad campaigns. The two are still at play to drive potential consumers to know, explore, purchase your products, offers, services. So, knowing the differences between them can help you implement the right one perfectly. What is Social Media Marketing? It’s the process to circulate, […]

Content Hub Best Practices
Website Development

Content Hub Best Practices

Looking for content hub best practices? Competition in the ever-evolving digital landscape is fierce with continuous changes in content ranking and search engine algorithms. It’s all about providing the users, customers, readers the information they need and/or seek. And top three search results own 55% of the traffic, covering almost 29% of all clicks. If you want the target audience to take action, you must give them what they want. That too, must come in a friendly, organized, captivating way within your website. Content hubs now become a frenzy, being a base for modern content marketing strategy. Know its best-laid

best SEO audit tools
Search Engine Optimisation

Best 5 SEO Audit Tools

Looking for best SEO audit tools? SEO Audit is an imperative action, no matter how good your SEO strategies are. You can effectively alter the course of ongoing SEO with a properly executed audit. Keeping up with search engines’ updated algorithms and/or higher ranking requires SEO audits from time to time. SEO professionals are highly fond of audits as they give them insights and visions into greater marketing actions. Your website may require fixes in sections you don’t even know, emphasize, check. That’s why employing a top SEO audit tool is necessary to boost site performance. Our experts picked the

Local SEO Ranking Checker
Search Engine Optimisation

Best 3 Local SEO Ranking Checker

Looking for local SEO ranking checker? As many as 88% of customers to perform local searches are likely to visit the nearest shop or business. Not surprisingly, almost half of the Google searches concern local information. So, emphasizing local SEO is crucial to connect your initiatives with the locally available potential customers. SEO Rank Checkers for Local Rankings can help detect, analyze, understand, and improve your online presence. However, not all rank checkers are equally efficient when it comes to local SEO tracking. That’s why you can benefit from the top 3 local SEO rank checker tools for the budget.

Best Heatmap Tools
Website Development

Best 5 Heatmap Tools

Looking for best Heatmap Tools? A deeper understanding of your customers when they’re surfing your website is always necessary. It’s because optimizing your digital platform is all about more engagement, interaction, and experience. A heatmap tool is what you need to analyze and improve many problematic elements with ease. It’s more like an integral part of evaluating webpage performances right in the field. That’s why there are more heatmapping tools available for distinctive price ranges, from free to expensive. Our detailed assessment of these tools narrowed down the best tools for website heatmaps to 5 (five) options. What is Heatmap?

Keyword Rank Tracking Tools
Search Engine Optimisation

4 Best Keyword Rank Tracking Tools

Looking for best keyword rank tracking tools? It’s impossible to get going in SEO without knowing all the relevant keywords. More importantly, you need to figure out which keywords users readily use for queries. That’s when you’ll have to track down keyword ranks to equip your content for relevance. Therefore, knowing the keywords as well as tracking the ranks is equally important to succeed in SEO. Many SEO-oriented tools are now available to help you do these tasks easily, comfortably, quickly. But which ones are the top keyword rank trackers for you? That’s where you may find it confusing as

PHP vs JavaScript
Website Development

PHP vs JavaScript: Which is Better?

Wants to know which is better between PHP vs JavaScript? Web development requires specific programming languages to achieve the desired outcome. Technical advancements graced developers with many options to choose, use, integrate. And JavaScript and PHP are the two languages to pop up at one point or another. Some may think of the two as alternatives with coding differences. In reality, the differences come up in various generic terms to change your perspectives. That’s why knowing the better choice from PHP vs JavaScript is crucial, regardless of your intended uses. PHP: A Brief Overview PHP, short for PHP: Hypertext Processor,

PHP vs Python
Website Development

PHP vs Python: Which is Better for Web Development?

Wants to know which is best for web development between PHP vs Python? Today’s disruptive technical world consistently requires newly evolved web development solutions. And developers as well as businesses equally favor 2 leading web development languages – PHP and Python. However, ‘which one to use’ is where they feel uncertain about their option. So, evaluating Python vs PHP helps you compare both on generic terms. You can easily understand which one to pick and why. What is PHP? Hypertext Preprocessor, shortened for PHP, is an open-source scripting language for server-side web development. It was originally named Personal Home Page

Best SEMRUSH Alternatives
Search Engine Optimisation

4 Best SEMRUSH Alternatives

Looking for best SEMRUSH alternatives? Anyone looking for a boost in online marketing is bound to spend some time on SEO. The evolving and heavily competitive market isn’t a grab-and-go anymore. Websites and apps are now investing in SEO analyzing tools to ease up the task. Semrush has been one of the top players in the professional SEO analyzing game. The platform is packed with many excellent technical aspects of SEO. One may find the complex data and its hefty subscription rather problematic while starting SEO. That’s where you’ll need to find out the best alternatives in hand. The competitive

Best Ahrefs Alternatives
Search Engine Optimisation

3 Best Ahrefs Alternatives

Looking for best Ahrefs alternatives? It’s no longer easy for a company to single-handedly conquer, outmatch, and dominate SEO marketing. A well-founded SEO (search engine optimization) and well-performing SERP (search engine result page) have already become a crucial concern in the world of digital marketing. Companies, entrepreneurs, and businesses now heavily rely on SEO suites, tools, and software to ease these tasks. Ahrefs happens to be the most popular and most used in the industry due to its many great features. But not everyone can afford its hefty price tag, calling for alternatives. You’ll find many SEO tools as the

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