Becoming a successful influencer/marketer on YouTube is each channel’s one of the foremost ‘must-have’ targets. That’s where you’ll have to prioritize reaching more viewers asap upon uploading a video. It’s simply because more views significantly increase the likelihood of achieving the desired views. Knowing the best time to upload on YouTube in Sri Lanka can offer valuable outreach to local audiences.
Best Days to Post on YouTube in Sri Lanka
Posting your video at the right time can put the Snowball effect in action for your channels. However, the day itself is also important since the timing noticeably differs for workdays as well as weekends.
Here’s a simple but reasonable breakdown of the weekly days for YouTube posting –
- Monday: Lankan people return to their weekly working routine, making it difficult for them to check YouTube content. Still, multiple social media surveys indicate the day to remain either the second or third best day for posting on YouTube.
- Tuesday: The second working day of the week is well-known to take the prize with the most YouTube views. Lankan people can relieve themselves from workplace commitments and even at-home tasks to enjoy the contents.
- Wednesday: When it comes to Sri Lanka, Wednesday is probably the worst weekday to deal with views on YouTube. Surveys indicate a heavy workload and commitment to deprive the audience of looking into social media at all.
- Thursday: Thursday would compete with Monday in terms of reaching more people on YouTube in Sri Lanka. Likewise, people check out relevant videos/reels upon relieving themselves of the necessary workloads right away.
- Friday: The remaining workday seems considerably reasonable as people look into social media posts more upon closing the week. However, the window of opportunity still lacks sufficient time as people tend to look for rest.
- Saturday: Saturday is almost comparable to Wednesday since people are mostly engaged in offline activities during the first weekend. A minimal number of traffic exists to the video-sharing platform, confined to a short time.
- Sunday: The second weekend day sees a significant surge in viewership on YouTube, given the relief from offline activities. Still, the overall segments noticeably fall short of peak-day demands for Sri Lankan residences.
A specific survey on social media posting times associated with Colombo-based tourism narrowed down the best hours. For Sri Lanka, 9 pm – 11 pm is the ultimate timeframe to reach more YouTube audiences.
The traffic starts to intensify after lunch hours, particularly during the 3 pm to 5 pm frame. Wednesday and Saturday observe significant plunges in viewership, almost regardless of the time/hour of the day.
Is the Timing the Same for All YouTube Videos?
The best timing, however, doesn’t exactly maintain considerations over content type and/or relevance. It’s because a specific audience looks into particular reels/videos on YouTube. For example, a student may check for tutorials during rush hour and school time.
The surveys primarily focused on generated traffic and most Lankans start scrolling before dinner/bed. It’s more like the trait of South Asian people as they seek relaxation through social media. Therefore, it’s impossible to keep the timing limited to findings and recommendations from surveys.
The best way to push your YouTube viewership lies with careful and observant testing. You may want to evaluate the weekday, time, audience, content, and relevance. It’ll not only help you understand your viewers’ demand but also increase engagement.
Best Timing for YouTube Upload
- YouTube’s proprietary analysis regarding viewer engagement emphasizes on target audience. Youngsters (aged 18 to 25) spend more time on the platform during lunch breaks (12 pm – 2 pm) and/or in early evening (6 pm – 9 pm).
- Meantime, grownups (aged 25 to 40) look into YouTube more frequently from evening to dinner (7 pm to 10 pm). The trait of Sri Lankan people almost coincides with the timing (9 pm to 11 pm), except for the early evening segment.
- It’s impossible to narrow down the specifics without knowing your content type. Entertainment and news videos circulate among the most users. Whereas tutorials and guidelines are more specific in terms of viewership.
- Even gender-based concerns are applicable when it comes to finding your upload times. All male users somehow end up finding the content no matter what. The percentage considerably goes down with general Lankan females.
Wrapping Up
With YouTube, the faster you can deliver understanding and insightful information to audiences, the better. And you can’t outbid competitors without reaching the Lankan viewers ahead of them. That’s exactly why timing is essential in uploading YouTube videos to establish yourself as a committed and successful influencer.
Contact Tectera for social media marketing in Sri Lanka.
