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Author name: Editorial Staff

Editorial Staff at Tectera are experts in web design, web development, SEO, social media and digital marketing.

Digital Marketing

How Much Does YouTube Advertising Cost?

Wants to know how much does YouTube advertising cost? YouTube is arguably the most popular platform for online video consumption. That’s why YouTube advertising has become attractive for anyone looking to reach a vast and diverse audience. However, the cost of YouTube advertising can vary depending on several factors. This article explores how much YouTube advertising costs with a breakdown of tips on optimizing the expenses. Factors Affecting YouTube Advertising Costs 01. Ad Format YouTube offers various types of ads, each with its cost structure. The main ad formats are – TrueView Ads (Skippable Ads): These are the most common […]

Influencer Marketing Strategy
Social Media Marketing

Influencer Marketing Strategy

Influencer marketing has become one of the most potent promotional measures. Brands can expand their reach while building credibility and driving conversions. Social media platforms (Instagram, TikTok, YouTube, X) have been major marketing hubs. And businesses can leverage influencers to connect with their target audiences in an authentic and impactful way. What is Influencer Marketing? Influencer marketing is an exclusive form of social media marketing where brands collaborate with specific individuals. Such people primarily have a substantial following alongside high engagement on platforms like Instagram, YouTube, TikTok, and LinkedIn. These influencers create content to promote products, services, or brand messages

ChatGPT Web Design Prompts
Website Development

ChatGPT Web Design Prompts

Web design is a must-consider aspect of digital presence. It directly impacts user experience, engagement, and conversion rates. Whether you are a UI/UX designer, front-end developer, or business owner, ChatGPT web design prompts can streamline your workflow toward creativity. Types of ChatGPT Web Design Prompts   01. Website Concept and Wireframing Prompts Planning the structure and functionality comes well before designing the website. Example prompts – Provide a wireframe description for an e-commerce product page with image galleries, customer reviews, and a checkout button. Describe a user-friendly landing page layout for an online course platform with a hero section, sign-up

ChatGPT Content Creation Prompts
Search Engine Optimisation

ChatGPT Content Creation Prompts

Your content defines where you stand in the ever-evolving digital world. Crafting, engaging, high-quality content is mandatory whether you’re a blogger, marketer, business owner, or educator. Proper ChatGPT prompts can generate compelling, well-structured, and SEO-optimized content. Different ChatGPT Content Creation Prompts a. Blog Writing Prompts ChatGPT can generate well-structured blog posts with compelling introductions, subheadings, bullet points, and conclusions. Example prompts – Generate a blog on ’10 Effective Time Management Strategies’ with actionable tips. Provide a detailed blog post outline for ‘The Impact of Social Media on Mental Health.’ b. Social Media Content Prompts Creating social media content requires creativity

ChatGPT SEO Prompts
Search Engine Optimisation

ChatGPT SEO Prompts

Search Engine Optimization (SEO) has become integral to modern digital marketing. It ensures a higher search engine ranking to drive organic website traffic. And you can streamline your SEO strategy by using well-crafted ChatGPT SEO prompts to generate high-quality content more efficiently. Different Types of SEO Prompts   Keyword Research Prompts – Finding the right keywords is the foundation of SEO. ChatGPT can generate keyword ideas based on search intent. An example prompt would be –Generate a list of long-tail keywords related to [your topic]. Blog Content Creation Prompts – SEO-friendly blogs must have optimized structure, readability, and engagement. ChatGPT

How to Hide Stock Quantity in WooCommerce
Website Development

How to Hide Stock Quantity in WooCommerce

WooCommerce now displays stock quantities by default. However, it may not always be ideal for store owners. It’s because some customers and even competitors may get the wrong idea about your stock. That’s why some WooCommerce business owners prefer not to show the stock levels to the customers. WooCommerce actually allows you to hide the stock quantities while managing the inventory properly. Why Hide Stock Quantity in WooCommerce? Hiding stock quantity surely has its perks. Even you can’t turn back from its potential advantages – Prevent Customer Hesitation – Customers may hesitate to purchase with low stock levels. Maintain Professionalism

How to Disable Quick View in WooCommerce
Website Development

How to Disable Quick View in WooCommerce

The ‘Quick View’ feature in WooCommerce allows individuals (customers) to preview the product details. That, too, doesn‘t require any navigating to the product page. This feature surely enhances the overall user experience. Still, some store owners aren’t exactly fond of the feature. They want to keep the quick view disabled for streamlining navigation. It’s likely to enable customers to view the full product descriptions and reduce clutter on product pages. Why Disable Quick View in WooCommerce? Disabling Quick View may seem advantageous for numerous reasons, like – Enables Full Product Exploration – It can direct the users to detailed product

How to Set Minimum Order Quantity in WooCommerce
Website Development

How to Set Minimum Order Quantity in WooCommerce

Setting a Minimum Order Quantity (MOQ) seems crucial for every WooCommerce business. Otherwise, it’s impossible to ensure profitable sales through controlled stock management. This guide looks into the distinctive ways to set an MOQ in WooCommerce using built-in options, plugins, and custom code. Why Set an MOQ in WooCommerce? There are several reasons for businesses to enforce a minimum order quantity, including – Ensuring Profitability – Orders of small quantities may not justify shipping and handling costs. Inventory Management – MOQ helps prevent low-quantity orders that may disrupt stock levels. Wholesale Business Needs – It’s ideal for bulk sellers needing

Surfer SEO vs. SEMrush
Search Engine Optimisation

Surfer SEO vs. SEMrush: Which One is Better

Choosing the right SEO tool can heavily impact your website’s overall performance, from rankings to traffic and conversions. And two of the most popular SEO tools to help you are Surfer SEO and SEMrush. Either one is incredibly effective in terms of SEO, but they serve different purposes. That’s why knowing the differences between the two can make you understand what tool you’ll need. This article compares Surfer SEO against SEMrush to enable an informed decision to suit all SEO needs. Surfer SEO It’s an AI-powered content optimization tool to help users create SEO-friendly content. Surfer SEO can do so

Website or Blog
Website Development

Website or Blog – Which is Better

Succeeding in your venture also means having a strong online presence these days. There are several ways to build your online visibility, including websites and blogs. Many entrepreneurs, especially new ones, are at a loss when choosing a website or a blog. Both are essential digital assets, catering to the distinctive needs of specific audiences. This article explores the key differences between a website and a blog and their advantages and disadvantages. The brief details should help you decide the most suitable choice for your goals. Website It’s a collection of several static and/or dynamic webpages with information, services, or

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