5 key strategies to optimize Local SEO in 2022
Local businesses that operate on a regional rather than national scale require local SEO. Local SEO focuses on appearing on SERPs in a given location, whereas national SEO focuses on ranking in searches across the country. This strategy entails targeting local leads and customers with your brand, products, and services. Because the plan is more relevant to your local customer base, optimizing your local SEO implies more website traffic, leads, and conversions. It\’s a strategy for helping you compete more effectively against larger national companies with unlimited resources. You can minimize the advantage of larger businesses that consistently optimize for broader […]