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Author name: Editorial Staff

Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.

Social Media Marketing

Sri Lanka Social Media Advertising Trends for 2023

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Sri Lanka Social Media Advertising? In the vibrant digital landscape of Sri Lanka, social media advertising has emerged as a powerful tool for businesses looking to connect with their target audience. As we step into 2023, it’s crucial for marketers and brands to stay ahead of the curve by understanding and leveraging the latest social media advertising trends. Video Marketing Dominates In the world of social media advertising, video content reigns supreme, and Sri Lanka is no exception. Whether it’s Facebook, Instagram, or YouTube, video ads are driving higher engagement and conversion rates. To succeed in 2023, brands in Sri […]

Social Media Marketing

TikTok Marketing Sri Lanka: A Guide for Sri Lankan Businesses

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TikTok Marketing Sri Lanka? In the fast-evolving world of digital marketing, TikTok has emerged as a dynamic and influential platform. With its short-form, creative content, TikTok has captured the attention of audiences worldwide. And Sri Lanka is no exception to this trend. In this comprehensive guide, we’ll explore the immense potential of TikTok marketing for Sri Lankan businesses. We’ll delve into strategies, success stories, and best practices, equipping you to make the most of this platform to reach a younger and highly engaged audience. Chapter 1: Understanding TikTok The TikTok Phenomenon TikTok, originally launched as Douyin in China in 2016, took

Website Development

A Guide to Choosing a Colour Scheme for Your Website

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Choosing a Colour Scheme for Your Website? When it comes to web design, one of the most crucial decisions you’ll make is choosing a color scheme for your website. The colors you select will significantly impact how your site is perceived, its usability, and even its overall success. Whether you’re designing a personal blog, an e-commerce platform, or a corporate website, understanding the principles of color theory and how to create an effective color scheme is essential. In this comprehensive guide, we’ll walk you through the process of choosing the perfect color scheme for your website. Why Does Color Matter?

Website Development

How Generative AI Is Transforming the Marketing Landscape

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In the ever-evolving realm of marketing, the transformational impact of Generative Artificial Intelligence (AI) is being keenly felt. As technology advances, generative AI is emerging as a dynamic force that is reshaping the way marketing strategies are conceived, executed, and optimized. By harnessing the power of generative AI, businesses are able to streamline processes, create compelling content, and engage with their target audiences in innovative ways. This blog post delves into how the marketing landscape is undergoing a paradigm shift due to the passive influence of generative AI, exploring its applications, benefits, and potential challenges. Understanding Generative AI in Marketing

Digital Marketing

The Significance of PPC in Your Digital Marketing Plan

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Significance of PPC in Your Digital Marketing Plan? In the rapidly evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a dynamic and highly effective strategy for businesses to reach their target audience and achieve their marketing goals. With the ability to deliver targeted ads to a specific audience, PPC has become an essential component of many successful digital marketing plans. In this blog post, we’ll delve into the significance of PPC in your digital marketing strategy, exploring its benefits, impact on brand visibility, and its role in driving results and Return on Investment (ROI). Understanding PPC Advertising PPC

App Development

Mobile App Development Trends in Sri Lanka: Staying Ahead of the Curve

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Mobile applications have become an integral part of our daily lives, offering convenience and innovative solutions to various needs. Sri Lanka, with its rapidly growing digital landscape, is embracing mobile app development to cater to the evolving demands of its tech-savvy population. This article explores the latest mobile app development trends in Sri Lanka and highlights the importance of staying ahead of the curve in this dynamic industry. The Mobile App Development Landscape in Sri Lanka Sri Lanka’s mobile app development industry has experienced significant growth in recent years. With a talented pool of developers and a thriving tech ecosystem,

Website Development

Cybersecurity for Sri Lankan Websites: Protecting Your Online Assets

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In an increasingly digital world, the importance of cybersecurity cannot be overstated. Sri Lanka, like many other countries, has seen a significant rise in cyber threats and attacks targeting websites and online assets. Whether it’s a small business, a government institution, or an individual’s personal website, the need for robust cybersecurity measures is paramount to protect sensitive data, maintain trust, and safeguard online assets. In this blog post, we will explore the cybersecurity landscape in Sri Lanka and discuss essential measures that website owners can implement to fortify their online defenses and protect their digital assets. Understand the Cybersecurity Landscape

Digital Marketing

9 Best Digital Marketing Trends in Sri Lanka for 2023

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Introduction In recent years, digital marketing has transformed the way businesses connect with their audience in Sri Lanka. With the growing internet penetration and the increasing use of mobile devices, businesses are realizing the immense potential of digital platforms to reach and engage their target customers effectively. As the digital landscape evolves rapidly, businesses in Sri Lanka must stay updated with the latest digital marketing trends. Adapting to these trends can provide a competitive edge and boost brand visibility, customer engagement, and overall business growth. In this article, we will explore the best digital marketing trends for 2023 that are

Customer Experience

8 Ways to Collect Effective Customer Feedback for Maximum Growth

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Ways to collect effective customer feedback? In today’s competitive business landscape, understanding and meeting customer needs is essential for success. One of the most valuable sources of insights for any business is customer feedback. Customer feedback is an invaluable asset for any business. It provides insights into customer satisfaction, identifies areas for improvement, and helps shape future strategies. In this article, we will explore 8 effective and smart ways to collect customer feedback. From online surveys to social media, customer reviews to focus groups, we will uncover the various methods that businesses can utilize to gather valuable feedback from their

Website Development

Web Design Strategies for SaaS Companies

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In today\’s digital era, a well-crafted website holds the key to success for any Software as a Service (SaaS) company. A visually captivating and user-friendly website will not only amplifies the overall user experience but also plays a pivotal role in attracting potential customers and optimizing conversion rates. This post explores a set of effective web design strategies for SaaS companies, that enables you to establish a compelling online presence. Responsive Design: To cater to the increasing number of mobile users, it\’s essential to have a responsive website design. A responsive design ensures that your website adapts seamlessly to different

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