GEO (Generative Engine Optimization)
Generative Engine Optimization (GEO) has emerged as a new frontier in the ever-evolving digital landscape. Traditional SEO focuses on climbing the ranks of search engine results pages (SERPs). GEO is about crafting content that AI engines can understand, synthesize, and surface as direct answers. It revolves around being chosen by the machines that mediate how people access information. What Is GEO? Generative Engine Optimization is the strategic practice of tailoring content for AI search interfaces. Consider Google AI Overview, Bing Copilot, and Perplexity as the topmost examples. These engines don’t index pages only; they generate responses by pulling insights from […]