Looking for SEO benefits of breadcrumbs?
Brands, Companies, Businesses – everyone is looking for online success through their websites/apps. SEO (Search Engine Optimization) happens to be one of the key prerequisites for such an achievement. And Breadcrumb is a technical term heavily associated with SEO these days.
Every leading, popular, great website/app has been harnessing the potential of breadcrumbs. Even you can make an impactful online presence by incorporating breadcrumbs for SEO programs. Let’s have a look at why you better take steps to implement this useful instrument for SEO.
What is a Breadcrumb?
Offering a memorable or at least positive user experience (UX) for your website’s viewers is crucial. A breadcrumb is a tool to let online users/visitors navigate your website back and forth comfortably. It’s a small trail/path of texts (usually single words) to denote the user’s position on the website.
You may recall this instrument by seeing its standard format seen on a webpage (somewhere on top):
‘Home > Blog > Category > Post’
3 (Three) particular types of breadcrumbs are readily used for most websites/apps –
- Hierarchy [example: Home > Workshop > Service > Installation]
- Attribute/Keyword [example: Home > Services > Supplies > Product > Brand x Rating x Size x ]
- Path [example: Previous/Back Home > Sports > Men > Jersey]
Hierarchy breadcrumbs are the most common since they provide the most advantages from all aspects. Attribute/Keyword ones are particularly suitable for e-commerce as they concern the filter’s application. And the path breadcrumbs can be embedded in either one, functioning more like the back button/press.
You can even see hierarchical breadcrumbs on SERP (Search Engine Results Page) in the following format:
‘https://www.breadcrumbsforseo.com > SEO > Guides > Blog’
Therefore, a breadcrumb is a path to let users/visitors know exactly where they’re on a website. It even helps the viewers to get back to specific webpages using the trail.
Why Breadcrumbs are So Important for SEO?
SEO has been a key strategy to reach, asses, find prospective online audiences/consumers. It primarily concerns how to put your website (more specifically, content-based webpage) on top in search results.
There are lots of points to understand how SEO works, depending on your initiatives. However, all SEO approaches share some common tools/features. A breadcrumb is one of those must-have instruments.
Breadcrumbs have become an integral part of modern, competitive, evolving SEO due to the following:
- Enhanced User Experience
Viewers simply don’t like spending or more like wasting time online just because the contents are too scattered. It’s difficult for visitors to navigate a website’s contents without a proper indexing order. That’s where breadcrumbs can offer navigating as well as marketing benefits in one go.
It prompts a user to check out other webpages within your website, exploring more details about your services/products. The audience will get to know you more, eventually leading them to make purchase. Breadcrumbs facilitate simplicity in website elements that everyday users understand.
- Reduced Bounce Rates
Bounce Rate is a measurement metric for unengaged website/app sessions, expressed in percentages. In simpler terms, it counts the sessions not lasting longer than 10 seconds. Such a short time means that no conversation or secondary page/screen view took place.
Internet surfers merely utilize the Homepage directly to enter a website these days. Instead, organic search via search engines literally turns every webpage into a possible landing page. And it requires you to make every website part alternatively navigable, allowing users to reach there more directly.
This is particularly suitable when the desired content is distant from the original entrance or Homepage. The breadcrumb menu remains visible to the users to choose an easier alternative. Visitors can instantly hit one back button, initiating further engagement.
- Improved Search Engine Crawling
Not only the visitors but also leading search engines like Google hold affection towards breadcrumbs. It allows the search engine to understand your website contents while accessing the webpages. Google can even figure out the most important pages to put them on search results.
Internal links developed upon indexing are the ones to improve the overall crawlability of your website. Crawlability measures how easily Google can discover a page through crawlers/bots/spiders. It’s a must for SEO since the generation of search engine traffic heavily depends on it.
- Potential SEO Ranking Boost
Ranking higher in Google can redirect more streams of online traffic to your website. Please Note that Google primarily ranks the webpages, not the website, based on the content’s relevance to the searched queries. That’s why SEO ranks have a special significance regarding a website’s performance.
Breadcrumbs lets Google assess the webpage contents of your website through a complex algorithm. A superior crawlability with indexing often results in a push in the ranking. No ranking by Google means your webpages won’t show up on top search results, keeping your webpage view to a minimum.
- Structured Data for Rich Results
Website structure or web architecture defines how appropriately all the webpages are organized and interconnected within the website. It’s an obligatory requirement of modern sites for UX as well as SEO.
A well-organized website is easy to navigate, even for search engines to index the webpages. It further helps put internal links for every website part, making it easier to find on search results. Breadcrumbs is a simple yet powerful tool to coordinate all your webpages perfectly.
It gives everyone more context about your content (internet surfers and search engines). Breadcrumbs can save time and effort for developers while maintaining an excellent order among all the webpages.
Wrapping Up
Breadcrumbs may not seem anything special at first glance. But when you’ll understand its utility once you start navigating a website without trails. It’s like going from one webpage to another blindly without knowing where to land, what to find, or how to proceed.
You may notice that the benefits of breadcrumbs in SEO are interconnected with one another. It’s not possible to make the most of one advantage without properly implementing the others. That’s what makes such a simple tool so important and impactful for SEO.
Contact Tectera a SEO company in Scarborough for SEO services.
Editorial Staff at Tectera are experts on web design, SEO, Social media, App and Software.