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Wants to know how to get more sales on my Shopify store?

Online e-commerce reached a new height with Shopify, allowing businesses to set up stores/shops for in-person sales. However, your sales may not be up to the mark despite the mesmerizing inventory of services and products. Many owners struggle to increase or push their sales due to fierce competition from established stores. Let’s get down to the strategies to help you get more sales on the Shopify store.

01. Optimized Store Experience

• Attractive and Responsive – You must select a theme to justify the brand aesthetics and logo. Make the theme responsive on all devices to ensure a seamless experience. Customize the theme to make a stand against competitors.
• Improve Site Navigation – Always implement a clear and logical structure for everything. Breadcrumbs are the preferred way to navigate easily. Try to craft intuitive and easy-to-catch categories to sort your collections.
• Superfast Page Load Speed – Compress every image without compromising the quality. Minimize HTTP requests to harness browser caching power. You should always consider implementing a content delivery network (CDN).
• Implement a Search Function – Adding a prominent search bar with autocomplete functionality can easily guide newcomers. However, maintaining precise and matching search results is essential for such actions.

02. Enhanced Product Webpages

• High-Quality Image – Accurate showcasing from multiple angles captivates a user’s mind in a better way. Also, zooming should be implemented for detailed views while including lifestyle images to show the ones in use.
• Compelling Descriptions – Highlighting all the key features and benefits is a must. Use bullet points for easy scanning to address potential concerns or questions. Don’t forget to integrate relevant keywords.
• Employ Product Videos – Creating short but engaging demonstration videos is more realistic. Include customer testimonial videos for authenticity. And showcase how-to guides or tutorials on the product.
• Show Customer Reviews – Always enable and encourage customer reviews. You better respond to both positive and negative reviews professionally. Consider employing a review incentive program as well.
• Urgency/Scarcity Tactics – Showing real-time stock levels may help with some rare products. You can also implement countdown timers for your limited-time offers along with ‘limited stock’ notifications.

03. Streamline the Checkout Process

• Guest Checkout – Allow customers to make purchases without creating an in-depth account. You can also provide the option to create an account after a purchase.
• Payment Options – Integrating with popular payment gateways (PayPal, Stripe, etc.) is a must. Don’t forget to consider the digital wallets (Apple Pay, Google Pay).
• Progress Indicator – Show the customers where they are in the checkout process. It’s important to reduce the perceived complexity of your store’s checkout.
• Use Trust Badges – Display your security seals and SSL certificates. Showcasing payment methods can also include a money-back guarantee or free returns badges.

04. Effective Marketing Strategies

• Email Marketing – Building an email list through pop-ups or other magnets is crucial. Segment your list for targeted campaigns and create automated email flows. It’s a must to send regular newsletters with product updates and offers.
• Social Media Marketing – Only choose the platforms where your target audience remains active. Create engaging and shareable content for distribution. Circulating shoppable posts on Instagram or Facebook should lead the way.
• Search Engine Optimization (SEO) – Conducting keyword research for your products and niche is one of the foremost things to do. It helps you optimize the titles, descriptions, and meta tags to build quality backlinks for better authority.
• Paid Ad Campaigns – You must implement Google Ads to search for and display advertisements. Don’t overlook the idea of retargeting campaigns to reach previous visitors. Also, experiment with influencers for a broader reach.

05. Offer Exceptional Customer Service

• Multiple Support Channels – Offering live chat support during business hours is a good place to start. Also, you’re to implement a modern chatbot for 24/7 basic support. Even email and/or phone support options should be there.
• Comprehensive FAQ Section – Addressing common questions about products, shipping, and returns is normal. But regularly update the info based on previous customer inquiries. You must use clear and concise language.
• Transparent Returns Policy – Make your returns policy easy to find and simple to understand. Consider offering free returns to reduce new users’ purchase anxiety. Streamline the returning process for max customer convenience.

06. Upselling and Cross-Selling

• Product Recommendations – Showcasing ‘Customers Also Bought’ sections are now increasingly popular in Shopify stores. You can even integrate the power of AI for product recommendations. For fashion items, display ‘Complete the Look’ suggestions for engagement.
• Create Product Bundles – lots of stores offer discounts on complementary product sets. You should also craft some themed bundles on gifting occasions. It’s even possible to let your customers build their own bundles, given the availability and size of your current inventory.
• Post-Purchase Upsells – Additionally, you can offer relevant add-ons or upgrades after client checkouts. Topmost Shopify stores also implement one-click upsells for further convenience. It may not suit all your business requirements equally, but it’s surely worth the attempt.

07. Staring Loyalty Program

• Purchase Points – Let the customers earn some usable points on every purchase. You can provide multiple redemption options as well.
• Tiered Rewards – Implementing different loyalty levels with increasing benefits is trending. So, motivate the consumers to reach higher tiers.
• Non-Purchase Points – You can even reward customers for actions like referrals or shares. Give points for leaving reviews or creating an account.

08. Continuous Assessment

• Monitor Key Metrics – Track crucial metrics like conversion rate, average order value, customer lifetime value, etc. Analyze all the traffic sources to understand user behavior. Don’t forget to look into cart abandonment rates.
• Conduct A/B Testing – Test all the different elements of your store (CTA buttons, product layouts). Use heat maps to understand behavioral actions. Also, you can implement changes based on the test results found from the analysis.
• Customer Feedback – Searching for post-purchase surveys means you care for customer satisfaction. If possible, interview the customers for in-depth insights. Monitor the social media and review websites for customer sentiment.

Wrapping Up

Many small-timers on Shopify take the wrong and hurried approach, eventually doing them no good. Increasing the number of sales on your Shopify store may seem tricky for those. It indeed requires a multifaceted approach that focuses on different perspectives. Constant improvement of your efforts is also mandatory to generate more traffic and convert more visitors into customers.

Contact Tectera a SEO company in Toronto for more information.

Suggested Reads:

• How to Build a Website for Dropshipping

Wants to know how to increase brand awareness through digital marketing?

Establishing your business in the market is impossible without making people know your name. Brand awareness/recognition acts more like a foundation to initiate customer engagement. Businesses now implement various means to increase brand awareness, the most common of which is digital marketing. And you better get yourself acquainted with strategies associated with digital marketing.

01. Online Presence

Your online activity, presence, or engagement eventually lays the foundation of digital marketing efforts. And you should employ the following –

• User-Friendly Website – Your website must be responsive and mobile-friendly. Optimized load speed can help ensure a better user experience. Also, you should implement clear navigation with intuitive designs.
• Search Engine Optimization (SEO) – Conducting keyword research relevant to your brand is mandatory. The on-page elements (title tags, meta descriptions, headers) must create high-quality content to confront user intent.
• Consistent Branding – Always use consistent color schemes, logos, and fonts. You should develop a brand voice and tone guide for communications. Keep your brand message clear and consistent everywhere.

02. Content Marketing

Extensive and large-scale content marketing establishes your brand as an authority in the niche industry. And you need to do the following –

• Start a Blog – Regularly publishing informative and valuable content seems good. Try to address common queries and/or issues. Also, optimize blog posts for increased search engine visibility.
• Diverse Content – Publish sufficient infographics, videos, podcasts, e-books, and/or whitepapers. Proper product demonstrations of different aspects of your services/products/capability are important.
• Content Distribution – Sharing content across your social media channels is the most common way. You can syndicate content on certain platforms. Engage yourself in guest posting on relevant blogs.

03. Social Media Marketing

By all means, social media platforms possibly offer the widest opportunities for brand recognition. And the foremost measures to achieve success in social media include –

• Using Appropriate Platforms – It’s obligatory to research your target audience’s preferred platforms. Try to prioritize platforms that sufficiently align with your business initiative.
• Engaging Social Media Content – Try to implement a mix of promotional and valued content. Utilize eye-catching visuals (images, videos, GIFs) to encourage user engagement.
• Harnessing Hashtag Power – Use relevant and popular hashtags to push your brand’s appearance. Create branded hashtags for events and participate in trending conversations.
• Audience Engagement – You must respond promptly to comments and messages. Also, share user-generated content and host live Q&A sessions whenever possible.

04. Email Marketing

Marketing approaches through email ensure direct communication with the audience. You can keep the brand top-of-mind with the following actions –

• Quality Email List – Start offering newsletter sign-up incentives (resources/discounts). You better use popular/catchy methods (e-books or webinars) to get email addresses.
• Segment Email List – Divide your subscribers based on demographics, behavior, and preferences. Tailor all the distributive content to each segment to enable better engagement.
• Valuable Content – Sharing company news and product updates makes buzz for many businesses. You can provide exclusive offers and even include helpful tips or resources.
• Campaign Optimization – Draft attention-grabbing subject lines for your posts. Ensure mobile-responsive content, regardless of your intention. Conduct A/B tests for improvements.

05. Pay-Per-Click (PPC) Ads

PPC can quickly boost your overall brand visibility to the targeted audiences. It’s a highly effective way to pursue brand recognition if appropriately implemented with –

• Google Ads – After conducting thorough keyword research, you must create several compelling ad copies to highlight your uniqueness. Using ad extensions can provide more info to push the click-through rates.
• Social Media Ads – Create appealing, catchy, and steadfast ads to present your brand. Platform-specific targeting options can help you reach your ideal audience. You can also try custom audiences to target existing users and/or website visitors.
• Display Ads – Designing captivating banner ads can also represent your business. Contextual targeting for relevant websites also works great. However, you must use frequency capping to eliminate ad fatigue.

06. Influencer Marketing

Partnering with online/social media influencers can help you expose your brand to people. And you better stick to the following measures first –

• Relevant Influencers – Look for influencers whose audience seems like your potential target. Prioritize partnerships with micro-influencers with a sufficiently large fanbase.
• Influencer Campaigns – Co-creating the content to showcase your brand authentically can provide a massive breakthrough. Also, you should come up with unique discount codes for sharing.
• Measuring Results – Track your engagement metrics for influencer posts. Use URLs/promo to measure traffic and conversions to analyze the impact on brand mentions.

07. Local SEO

Local SEO is quite beneficial in initiatives to remain confined in an area or with a physical storefront. And you better employ the following actions for brand awareness –

• Google My Business – Claim and verify your Google My Business listing and keep the contact info up-to-date (hours, address, phone number). Try to encourage local customers to leave reviews for response.
• Keyword Optimization – Find and include location-based keywords in your content. It helps with location-specific landing pages for multiple regions. Also, optimize meta tags and headers with local keywords.
• Local Link Building – Get yourself listed in the local business directories. If possible, partner with other local businesses for combined promotion. Try to sponsor local events and/or teams within your limits.

08. Content Syndication

Syndication is a somewhat advanced measure to help your brand reach a wider audience. It primarily involves the following actions mentioned right below –

• Identify Potential Partners – You should look for reputable sites within your niche industry that can accept syndicated content. Check out platforms like Medium, LinkedIn, or other specific networks.
• Syndication Optimization – Including a canonical link to the original content can save SEO issues. You should create a strong author bio with backlinks. Meanwhile, tailor the content for each syndication platform if possible.
• Track Syndication Results – Monitoring the traffic and overall engagement from syndicated content is crucial. Therefore, data must be gathered to analyze platforms for the best awareness result.

Wrapping Up

Digital marketing has now become a massive portfolio to push brands to their marketing, promotional, and reach-out limits. And there’s always more to our suggestions, like – video marketing, reputation management, PR engagement, etc. The desired increase in your intended brand awareness will take time with digital marketing, even if everything goes well. Additionally, you must regularly monitor the efforts, analyze the results, and adjust the strategies based on analysis and ever-evolving trends.

Contact Tectera who offers SEO services in Scarborough for more information.

Looking for digital marketing trends in Canada?

The majority of the population, particularly in the developed and developing world, has total internet access. And digital/online marketing enables sellers to reach, connect, and sell products/services to prospective customers. However, the ever-evolving market comes with certain trends to remain in favor of the customers. Knowing the trends can help you devise and deploy a successful marketing strategy.

Why Digital Marketing is Important in Canada?

Canada always endorses small and medium enterprises (SMEs) for part-time and on-budget investors. And digital marketing allows these initiatives to expand their reach through brand awareness.

Some of the stats to support the importance of digital marketing in Canada involve –

• Canadians spent about six (6) hours per day in 2022 on digital media alone.
• As much as 93.8% of the entire Canadian population now use the internet.
• Canadian companies/businesses spent $12.29B in 2022 on digital marketing.
• The total share stood at 68.3% of the entire amount spent on ads in 2022.
• And the advertisers made $14.17B in revenue from digital marketing in 2022.
• Searches generated 46.2% revenue whereas social media delivered 26.1%.
• Podcasts and streaming skyrocketed the revenue by increasing share by 59%.
• Unsurprisingly, FB ads yielded the most revenue at 53.49% for social media.
• Instagram is the top platform to grow its traffic to external sites by 304.4%.
• As much as 94% of small Canadian businesses use social media for marketing.
• About 52% of all active businesses use social media for digital marketing.
• A whopping 82% of Canadians bought online products by spending $84.4B.

As you can understand, Canadians are more and more into digital marketing to grab attention for sales. And particular traits make the digital portfolio a subtle place to achieve success.

Foremost Trends in Canadian Digital Marketing

The landscape is incredibly diverse and vibrant for the Canadian market, requiring you to remain up-to-date. Different trends continue to emerge to alter the standards in the well-developed country. And the trends to occupy the leaderboard on a broad scale are –

1. Increased Personalization

A must-consider focal point in worldwide digital marketing concerns superior personalization. Canadian businesses, initiatives, or companies aren’t exactly any different. They’re continuously leveraging data analytics as well as AI tools. Delivering hyper-personalized content to the target audiences is simply tailoring marketing attempts for further engagement.

2. Interactive Video Marketing

Canada’s digital marketing portfolio exclusively prefers video advertising content over others. Businesses can present themselves in a far better way through video/reel distribution. Harnessing the power of video marketing is a highly effective tool in modern digital trends. Visually appealing content can remain available as well as prospective consumers in touch.

3. Optimization in Voice Search

The almost universal availability of smartphones on every hand also increases virtual assistance’s credibility. Voiced queries continue to ease the overall searching process for specific content and/or videos. SEO strategies play a crucial role in optimizing voice-activated actions. Long-tail keywords and conversational tones can put advertisements in voiced search results.

4. Sustainable Social Responsibility

Societal and sustenance are globally emphasized trends for corporate initiatives and actions. Canadians also align perfectly with the issues, putting further importance on relevant responsibilities. Brands are bound to support social causes while accommodating eco-friendly practices. Marketers now focus on responsible actions to draw conscious clients.

5. Influencer Partnerships

Nano-influencer marketing has been a thriving trend in the Canadian market for some time. Companies seek and find social media influencers associated with brand value as well as target demographics. It’s more like a superfast way to get increased reach and engagement. An authentic partnering to promote services/products often boosts the overall sales in no time.

6. Virtual (VR and AR) Experiences

The integration of virtuality or gamification has gained momentum in Canada these days. Virtual Reality (VR) and/or Augmented Reality (AR) ensure an incredibly immersive consumer experience. People get to know products/services well before the purchase through virtuality. It’s reshaping the entire marketing portfolio for e-commerce businesses.

7. Data Privacy and Compliance

Canadian govt continues to tighten the data protection laws through updated/new regulations. Laws like PIPEDA call for optimum compliance with privacy and protection specs. Digital marketers must prioritize data security to ensure the least legal concerns. Since businesses are adopting more stringent actions, data act compliance has become an important trend.

8. User-Generated (UG) Content

Billions of people now use social media platforms daily. And they generate billions of contents per day. Many contents floating across social media networks are highly informative and often perfectly match brand values. Such user-generated content (UGC) has become a notably popular way to help customers know about advertised services/products.

Some Other Digital Trends to Try in Canada

You can further employ some well-known/less-known trends to succeed in Canadian digital marketing. Some of the noteworthy examples are –

• Connected TV (CTV)

It’s a quietly but surely growing trend to gain slow momentum for years now. CTV is actually a short but modern version of TV commercials. Likewise, the trend is directly associated with video content to let you reach consumers through streaming, gaming, and sharing services.

• Microsoft Advertisements

Microsoft’s BING literally changed the game within the sector by partnering with OpenAI (ChatGPT). Lots of investors are looking into Microsoft Ads to enable distinctive marketing. However, Google Ads still holds the upper hand as digital marketing searches mostly rely on Google.

• LinkedIn Advertisements

Digital marketing strategies for B2B businesses require somewhat different approaches, even in Canada. Circulating ads on LinkedIn can deliver the ultimate breakthrough anyone desperately needs for success. It holds several features to help do digital marketing in Canada.

• Paid Ads (Pay-Per-Click)

The absolute dominance of Google in the search engine portfolio is known to all. Google Ads utilize its superiority to let businesses reach clients through paid ads. PPC (pay-per-click) advertisements have now become a regular method to conduct a successful digital marketing strategy.

Wrapping Up

Doing business in Canada is highly regulated but presents lucrative opportunities for investors. Only going with the trends can grab and send customers to your services/products on rightful measures.

Videos, hyper-personalized content, and AR/VR cover a more comprehensive yet engaging segment. And it has somehow become a massive competition in the North American economic territory.

Contact Tectera a SEO agency in Scarborough for digital marketing services in Toronto.

Suggested Read:

• How to Increase Brand Awareness through Digital Marketing