Website Load Time Statistics 2024

Looking for website load time statistics?

Imagine the website/webpage to take minutes to load! Well, we all went through that frustrating, irritating, and annoying experience. it’s none other than slower load time/speed to make users turn back from the pages/sites almost immediately.

Load time indicates the time in seconds required to fully access a webpage/website. Internet users click on a link/address to reach an intended webpage/website. The time taken to fully load (≈ appear) on the screen is the load time for that site/page.

What Makes Website Load Time So Important?

You can comfortably enjoy the following benefits by speeding up the overall loading time:

• A satisfactory user experience (UX) through reduced waiting time.
• Potential increase in conversion rates against lower bounce rates.
• Faster loading pushes the page or site in Google ranking for SERPs.
• Greater interactivity with visitors through superior visual stability.
• Fast-loading site or page goes rather well with smartphone users.
• Superb brand perception among buyers to outmatch competitors.
• Fewer servers and bandwidth requirements enable cost efficiency.

So, maintaining a healthy load time KPI is mandatory to keep up with user satisfaction.

Factors to Impact or Control Load Time

What actually makes the difference between slow and speedy for websites or webpages? It’s the following technical facts you’ll need to focus to lower the time requirement:

• Catching
• Code Efficiency
• Core Web Vitals Optimization
• Device Type
• Hosting and Server
• HTTP Requests
• Image Optimization
• Mobile Optimization
• Network Quality
• Third-Party Scripts

Implementing, Optimizing, Monitoring is the strategy to make these factors speed up the load time.

How is Load Time Measured for Websites or Webpages

You may think that load time is an individual metric in play; actually, it’s not. There are multiple KPIs behind the back to contribute to web speeds. The key metrics involved in deciding the speed include:

1. Page Load Time: Total time needed to load a page, starting from user action/click to end with a full appearance on the screen.
2. Time to First Byte (TTFB): Time required by the web browsers to get the first response upon the DNS request.
3. Response Time: Total time spent to obtain a complete request on the clicked link/URL from the web server.
4. First Input Delay (FID): Time needed for the browser to start responding or functioning after the user clicks on the link/URL.
5. Round Trips: Time spent between HTTP requests to the server with the server response to HTTP, featuring a complete cycle.
6. Largest Contentful Paint (LCP): Time required by the largest webpage image/text to appear clearly on the screen.
7. HTML Parsing: Time spent to fully execute the HTML script upon parsing the HTML into a DOM (Document Object Model).

Must-Know Website/Webpage Load Time Stats

There are cool facts, necessary numbers, and usable practices to find in the 2024 stats related to web loading speed/time. The following facts should intrigue you in a better understanding:

• There are 25 different factors to break or make the load time, depending on the site or page’s intention or purpose.
• Light webpages (featuring simpler HTML) load as much as 487% faster compared to heavier ones with complex scripts.
• The average load speed is 5 seconds on desktop/laptop but the time requirement reaches up to 8.2 seconds on mobiles.
• Load time depends on the site’s functioning industry; healthcare (insurance/hospitals) pages take 6 seconds on average.
• The average FID (First Input Delay) on desktop/laptop is 73 milliseconds which counts 59.73 milliseconds on mobiles.
• An entire website (not a webpage) roughly requires 3 seconds of load time on a desktop due to extra content weight.
• Hefty websites to feature large files (software/games) can take as much as 486% longer time to load fully for general surfing.
• The average time to load an entire website on a mobile device is 22 seconds due to the heavy content attribution.
• Websites or Webpages take 9% extra time to load on mobile browsers compared to their desktop/laptop loading.
• A one-second load time features the highest conversion rate at 40%, decreasing with each additional webpage load time.
• The conversion rate becomes 34% for a two-second load time, dropping to 29% for anything slower than the 2secs frame.
• The likelihood of bounce rate increases by 132% for a 10-second load time against a single-second loading on mobiles.
• Average bounce rates are 8% for mobile users, 51.6% for tablet users, and surprisingly, 50% for laptop/desktop users.
• Scientific pages/sites hold the maximum bounce rate among top web genres, measuring 37% on mobiles.
• Sports sites/pages come first in conversion with a staggering 200 million+ sessions via mobiles in a year.
• Large media sites lose 10% of users on load time; losing about 7M (1sec), 41.4M (2sec), 62.1M (3sec) users per month.
• Nearly 53% of a website visitor simply leave the webpage when the loading speed takes more than 3 seconds on mobiles.
• Website conversion rates exponentially drop by 4.42% with each extra second needed to load within the first five seconds.
• 76% of the users prefer online shopping through mobiles; they ended up spending a total of $210B alone in 2023.
• 39% of online retailers/customers/visitors expect the load time of e-commerce webpages to be three seconds or less.
• As much as 70% of the customers revealed that loading time speed directly impacts their willingness to proceed further.
• Google considers 200 different factors to rank a webpage/website among which load time lies within the top 20 factors.
• Implementing CDN (Content Delivery Network) to use edge servers can increase speeds by a magnificent 72%.
• Replacement of HDD with SSD allowed many websites to become incredibly fast with a load time surge up to 270%.
• Optimizing the website images, making all the image sizes confined to 500KB, can deliver a 10% additional loading speed.
• The top 20 US sites have an average loading time of 08 seconds which reaches 1.96 seconds for the top 10 e-commerce sites.

Please Note that tracking website/webpage speed has been a crucial, interesting, relevant practice for SEO. Lots of dedicated surveys are regularly implemented to measure all the involved stats. So, seeing different numeric values for the mentioned facts in other articles is quite common.

Wrapping Up

To simply put, a faster loading speed rules the internet! Whether it’s search engines, target audience, or ongoing competition – more time to load can break all your plans. So, keep in touch with IT specialists to put continuous efforts into minimizing load time.

Contact Tectera who offer web development services to improve website load time.