The digital world demands change every now and then. It is all about the attraction. As the website speaks for itself, there are some web designs that viewers like a lot. Let us see 8 web design trends in 2023.
No one can enjoy seeing the same styles all the time. That is why using web design is beneficial to allow viewers to have a good time on your website. Attractive colors and designs make a viewer more interested in the website. This is also what makes them stay on the site and, thus, increase the average time spent.
1. Immersive Experiences
Dynamic visuals are more in trend these days. A static site has become more of a stagnant design. Immersive designs include 3D graphic designs, AR (augmented reality), and VR (virtual reality). These are not only catchy designs but also create interactive experiences for your viewers.
Let us take an example. Say you are an interior designer and own a website. Not everyone will be able to physically visit and see each house you design. So, you can create a design that takes visitors through a virtual tour. This virtual tour can show the actual designs.
Suppose you are a product designer. You have to create some skin-care product containers. You can create a 3D model of the product. You can showcase this model via the website. These are examples of immersive experiences.
2. Micro-interactions
Sometimes the simplest of gestures make a big difference. Micro-interactions are little animations or small designs that add an extra touch. For example, when someone opens your website, the first thing they see is a little hand wave. This shows a welcoming gesture.
You can add animation to buttons or the navigation bar. This is a common trend among most websites in 2023. The interaction here becomes more intuitive. Such minute designs gain a lot of attention from the viewers.
When someone clicks your web URL, you have to make them feel important. This is how you can add a hover effect- “hey! How are you?” Such additions show that the visitor is important. And this can turn the visitor into your customer.
3. Dark Mode
From smart phones to websites, most people are choosing dark mode. Even if it is popular in 2023, it’s demand can be traced back to a few years ago. Let us understand a basic difference first. Day-mode or regular themes display light-colored websites.
Dark mode, with its black background, enhances the colors on the website. Thus, the audience finds it attractive. The aesthetics are unique and add a visual calm to a viewer’s eye. This is also a 2-way thing. People need not adjust the brightness of the screen while viewing a website in low-light.
The main idea behind such designs is a user-friendly approach. The less your viewers need to adjust, the better the response will be for your business.
4. Brutalism
Brutalism, as the name suggests, is a different approach to web design trends in 2023. Consider this one a non-traditional approach. The design is generally asymmetrical, irregular, and non-uniform. The common way is to use simplistic yet eye-catching designs, right?
Brutalism is the opposite. It uses some chaos, complicated structures, and uneven designs to attract viewers. The whole idea behind brutalism is to break the stereotype around traditional web designs. You will find more use of neon colors on the website. The designs and shapes will also be unusual.
Brutalism in web design may seem odd to many, but it is a popular trend among the younger generation.
5. Overlapping Elements
In a simpler way, this is about adding some depth and dimension to texts. It adds layers to elements of a website. Now, these elements could be images, shapes, info boxes, or texts. Such overlapping element designs are famous because they make the website look connected.
Suppose you use two different colors on a single page of the website. The website may look unorganized. So many overlapping elements make it all look put together. Using this trend, you can try to tell more by using more elements but fewer words.
6. Minimalism
Simple is beautiful. There are people who enjoy simplistic visuals. For them, minimalism is the best web design. It reduces most elements and colors. Usually, such websites use only two colors or have a monochromatic look. The website looks clean and tidy.
As there are no extra elements, the website tends to load faster. The navigation works smoother than most websites. Using a minimalist web design allows you to focus on things that are most important.
7. Accessibility
No matter which trend you choose in which year, accessibility is a need. Imagine a situation where visitors find it challenging to navigate. No one would like to waste time on that website. Visitors should be able to easily move from one page to another on your website.
The website should be accessible to all age groups. And this is what will increase the average time on your website. It also includes using better colors, readable texts, simple images, and context.
8. Sustainability
It is high-time we think of our environment first. Sustainability is not just a trend but a requirement, too. The benefits are two-fold. The audience understands that you care for the earth, which helps us save nature.
This web design focuses on better optimization by reducing data usage. You can switch to green hosting. Design your website in such a way that it takes seconds to load and uses limited resources. This way, you contribute to carbon footprint reduction. It will also inspire your audience to take a sustainable step.
These 8 web design trends in 2023 are capable of taking the lead next year, too. Ensure that you design your website with trendy choices. Do not forget about accessibility and sustainability. These are two important aspects of any website.
Whether you are a web-designer or a blogger, the latest web design trends are essential for you. It is better to stay up-to-date so you can create a catchy website. Keep visiting our website to learn more about web design.
Wants to design a website in a new trend? Contact Tectera who provide website design services in Scarborough.