How to Increase Brand Awareness through Digital Marketing

Wants to know how to increase brand awareness through digital marketing?

Establishing your business in the market is impossible without making people know your name. Brand awareness/recognition acts more like a foundation to initiate customer engagement. Businesses now implement various means to increase brand awareness, the most common of which is digital marketing. And you better get yourself acquainted with strategies associated with digital marketing.

01. Online Presence

Your online activity, presence, or engagement eventually lays the foundation of digital marketing efforts. And you should employ the following –

• User-Friendly Website – Your website must be responsive and mobile-friendly. Optimized load speed can help ensure a better user experience. Also, you should implement clear navigation with intuitive designs.
• Search Engine Optimization (SEO) – Conducting keyword research relevant to your brand is mandatory. The on-page elements (title tags, meta descriptions, headers) must create high-quality content to confront user intent.
• Consistent Branding – Always use consistent color schemes, logos, and fonts. You should develop a brand voice and tone guide for communications. Keep your brand message clear and consistent everywhere.

02. Content Marketing

Extensive and large-scale content marketing establishes your brand as an authority in the niche industry. And you need to do the following –

• Start a Blog – Regularly publishing informative and valuable content seems good. Try to address common queries and/or issues. Also, optimize blog posts for increased search engine visibility.
• Diverse Content – Publish sufficient infographics, videos, podcasts, e-books, and/or whitepapers. Proper product demonstrations of different aspects of your services/products/capability are important.
• Content Distribution – Sharing content across your social media channels is the most common way. You can syndicate content on certain platforms. Engage yourself in guest posting on relevant blogs.

03. Social Media Marketing

By all means, social media platforms possibly offer the widest opportunities for brand recognition. And the foremost measures to achieve success in social media include –

• Using Appropriate Platforms – It’s obligatory to research your target audience’s preferred platforms. Try to prioritize platforms that sufficiently align with your business initiative.
• Engaging Social Media Content – Try to implement a mix of promotional and valued content. Utilize eye-catching visuals (images, videos, GIFs) to encourage user engagement.
• Harnessing Hashtag Power – Use relevant and popular hashtags to push your brand’s appearance. Create branded hashtags for events and participate in trending conversations.
• Audience Engagement – You must respond promptly to comments and messages. Also, share user-generated content and host live Q&A sessions whenever possible.

04. Email Marketing

Marketing approaches through email ensure direct communication with the audience. You can keep the brand top-of-mind with the following actions –

• Quality Email List – Start offering newsletter sign-up incentives (resources/discounts). You better use popular/catchy methods (e-books or webinars) to get email addresses.
• Segment Email List – Divide your subscribers based on demographics, behavior, and preferences. Tailor all the distributive content to each segment to enable better engagement.
• Valuable Content – Sharing company news and product updates makes buzz for many businesses. You can provide exclusive offers and even include helpful tips or resources.
• Campaign Optimization – Draft attention-grabbing subject lines for your posts. Ensure mobile-responsive content, regardless of your intention. Conduct A/B tests for improvements.

05. Pay-Per-Click (PPC) Ads

PPC can quickly boost your overall brand visibility to the targeted audiences. It’s a highly effective way to pursue brand recognition if appropriately implemented with –

• Google Ads – After conducting thorough keyword research, you must create several compelling ad copies to highlight your uniqueness. Using ad extensions can provide more info to push the click-through rates.
• Social Media Ads – Create appealing, catchy, and steadfast ads to present your brand. Platform-specific targeting options can help you reach your ideal audience. You can also try custom audiences to target existing users and/or website visitors.
• Display Ads – Designing captivating banner ads can also represent your business. Contextual targeting for relevant websites also works great. However, you must use frequency capping to eliminate ad fatigue.

06. Influencer Marketing

Partnering with online/social media influencers can help you expose your brand to people. And you better stick to the following measures first –

• Relevant Influencers – Look for influencers whose audience seems like your potential target. Prioritize partnerships with micro-influencers with a sufficiently large fanbase.
• Influencer Campaigns – Co-creating the content to showcase your brand authentically can provide a massive breakthrough. Also, you should come up with unique discount codes for sharing.
• Measuring Results – Track your engagement metrics for influencer posts. Use URLs/promo to measure traffic and conversions to analyze the impact on brand mentions.

07. Local SEO

Local SEO is quite beneficial in initiatives to remain confined in an area or with a physical storefront. And you better employ the following actions for brand awareness –

• Google My Business – Claim and verify your Google My Business listing and keep the contact info up-to-date (hours, address, phone number). Try to encourage local customers to leave reviews for response.
• Keyword Optimization – Find and include location-based keywords in your content. It helps with location-specific landing pages for multiple regions. Also, optimize meta tags and headers with local keywords.
• Local Link Building – Get yourself listed in the local business directories. If possible, partner with other local businesses for combined promotion. Try to sponsor local events and/or teams within your limits.

08. Content Syndication

Syndication is a somewhat advanced measure to help your brand reach a wider audience. It primarily involves the following actions mentioned right below –

• Identify Potential Partners – You should look for reputable sites within your niche industry that can accept syndicated content. Check out platforms like Medium, LinkedIn, or other specific networks.
• Syndication Optimization – Including a canonical link to the original content can save SEO issues. You should create a strong author bio with backlinks. Meanwhile, tailor the content for each syndication platform if possible.
• Track Syndication Results – Monitoring the traffic and overall engagement from syndicated content is crucial. Therefore, data must be gathered to analyze platforms for the best awareness result.

Wrapping Up

Digital marketing has now become a massive portfolio to push brands to their marketing, promotional, and reach-out limits. And there’s always more to our suggestions, like – video marketing, reputation management, PR engagement, etc. The desired increase in your intended brand awareness will take time with digital marketing, even if everything goes well. Additionally, you must regularly monitor the efforts, analyze the results, and adjust the strategies based on analysis and ever-evolving trends.

Contact Tectera who offers SEO services in Scarborough for more information.