Wants to know which is best between Google Ads vs Facebook Ads?
Join us in this article as we dive deep behind the scenes of Google Ads and Facebook ads. Roll up your sleeves and enjoy this journey!
Targeting
Facebook Ads
Advertising through Facebook has changed the concept of marketing significantly through its effective exclusive targeting. Utilizing mountains of user data advertisers can aim to amend campaigns per specific demographics, hobbies, and habits, securing optimum relevance.
Customization fuels the power of Facebook Ads by providing advertisers with an opportunity to create tailor-made messages that will speak directly to their prospective customers. Targeting ads based on age and gender, interests, and life events, marketers can make the ads as specific as customers\’ preferences and experiences.
The Custom Audience function is the perfect place for the advertiser to come back to those users who have engaged with the brand before. Through the customization of advertisements, marketers may approach and systematically nurture their leads, leading to a higher rate of conversions overall.
Innovative features like Lookalike Audiences go even further because they widen the reach of advertisers and yet make it relevant. By identifying and reaching out to audiences with traits that are representative of their present customer base, advertisers will experience cutting off a new market with a huge potential for conversion.
Google Ads
Google Ads is an indispensable advertising platform that strategically interconnects the sponsors with the users who are searching actively for the brand or services at the very moment they are looking for, facilitating the ads to get through to the person with sincere buying intention.
By using Google’s wide network of partners’ sites and platforms as a tool, advertisers can seamlessly expand their reach and prospect with their audiences on some simultaneous channels, including search, display, and video. They also dynamically engage users at differing stages of their trip through the web.
With advertising online growing in breadth, it can be done easily to scrutinize the audience that one desires to reach out to. This is done by using features that include location, type of devices, demographics, and activity.
Furthermore, Google Ads offers a feature called \”Remarketing Lists for Search Ads\” (RLSAs) that permits advertisers to establish a link with the visitors to some websites who have interacted with the website before.
Reach
Facebook Ads
Through a reach of 2.8 billion people across the world, Facebook engages the audience marketers need with the wealth of demographics, interests, and areas among which online users are spread.
Facebook offers an integration with Instagram, Messenger, and the like, which increases the market reach and makes it possible for marketers to engage with potential customers at large on many more channels.
Impressive tracking capabilities permit advertisers to place ads in the locations where users spend most of their online time, including Facebook news feed, or Instagram Stories, among others. So, it is easier to get the audience to interact with the ad and move toward conversion.
The availability of channels such as Facebook now gives brand(s) a chance to reach out to audiences on a global scale. Consequently, the platforms can take advantage of the wide reach and the targeting capabilities they have, thus they increase brand/business growth.
Google Ads
Google Ads excels at tapping into the power of search, connecting users with advertisers when they’re actively searching for information, products, or services. With more than 3.5 billion searches every day, it remains the top channel for capturing immediate needs.
Their network is expansive and includes all your favourite Google services — Search, Maps, YouTube, Gmail — as well as countless affiliate sites and apps across the digital universe. The wide reach allows advertisers to capture their audience across multiple channels and touchpoints.
Google Ads is more than just search ads, though. It offers a wide range of options for advertisers: display, video, shopping, and app promotion ads. That means you can use it to accomplish a wide variety of goals, and you can use targeting to make sure you’re able to always reach your exact audience.
Cost
Facebook Ads
Facebook ads come with flexible bids to help advertisers control how they pay for results. For example, advertisers choose between cost-per-impression (CPM) or cost-per-click (CPC). Advertisers can also set their budget and bids, deciding how much they’d like to pay when results are delivered.
Facebook’s reports feature is what all of this comes down to, anyway. That’s where advertisers can measure their campaign performance over time.
Google Ads
Google Ads allows advertisers to set their budget and choose their CPA, enabling them to control the costs. Daily budgets and bids at the keyword or ad group level make managing advertising expenses easier and allow advertisers to get even more creative.
With Google Ads CPC bidding, advertisers only pay when they receive a click. This means advertisers can measure what they\’re paying for and know (to the cent) that their advertising dollars are going toward what\’s displayed.
Tools for reporting and analytics let advertisers track the performance of their campaigns and make data-driven decisions. Advertisers can monitor their ad spending and measure their ROI, quickly seeing which keywords perform best. With real-time measurement and conversion tracking, advertisers can see how their traffic is moving and confidently invest in their top performing keywords.
Verdict
Google Ads
- Great at targeting people with a strong purchase intent, who are actively searching for the offerings or services.
- Reaches all viewable properties and is precisely targeted according to search motives.
Facebook Ads
- Great for companies seeking to establish brand recognition and increase exposure to a large audience.
- Extracts large-scale user data for accurately targeting and recognizable connections.
In short, Google Ads and Facebook Ads both share some common grounds and have some differences on the grounds of which change over the goals of advertising, target audiences, and the budget.
Knowing and adjusting accordingly to the distinctive characteristics of each medium, will, consequently, enable you to devise advertisements that are highly successful in eliciting the desired results for your business.
Now you know which is best between Google Ads vs Facebook Ads, Contact Tectera a social media marketing agency in Toronto to run Google Ads and Facebook Ads.