Looking for digital marketing trends in Canada?
The majority of the population, particularly in the developed and developing world, has total internet access. And digital/online marketing enables sellers to reach, connect, and sell products/services to prospective customers. However, the ever-evolving market comes with certain trends to remain in favor of the customers. Knowing the trends can help you devise and deploy a successful marketing strategy.
Why Digital Marketing is Important in Canada?
Canada always endorses small and medium enterprises (SMEs) for part-time and on-budget investors. And digital marketing allows these initiatives to expand their reach through brand awareness.
Some of the stats to support the importance of digital marketing in Canada involve –
- Canadians spent about six (6) hours per day in 2022 on digital media alone.
- As much as 93.8% of the entire Canadian population now use the internet.
- Canadian companies/businesses spent $12.29B in 2022 on digital marketing.
- The total share stood at 68.3% of the entire amount spent on ads in 2022.
- And the advertisers made $14.17B in revenue from digital marketing in 2022.
- Searches generated 46.2% revenue whereas social media delivered 26.1%.
- Podcasts and streaming skyrocketed the revenue by increasing share by 59%.
- Unsurprisingly, FB ads yielded the most revenue at 53.49% for social media.
- Instagram is the top platform to grow its traffic to external sites by 304.4%.
- As much as 94% of small Canadian businesses use social media for marketing.
- About 52% of all active businesses use social media for digital marketing.
- A whopping 82% of Canadians bought online products by spending $84.4B.
As you can understand, Canadians are more and more into digital marketing to grab attention for sales. And particular traits make the digital portfolio a subtle place to achieve success.
Foremost Trends in Canadian Digital Marketing
The landscape is incredibly diverse and vibrant for the Canadian market, requiring you to remain up-to-date. Different trends continue to emerge to alter the standards in the well-developed country. And the trends to occupy the leaderboard on a broad scale are –
- Increased Personalization
A must-consider focal point in worldwide digital marketing concerns superior personalization. Canadian businesses, initiatives, or companies aren’t exactly any different. They’re continuously leveraging data analytics as well as AI tools. Delivering hyper-personalized content to the target audiences is simply tailoring marketing attempts for further engagement.
- Interactive Video Marketing
Canada’s digital marketing portfolio exclusively prefers video advertising content over others. Businesses can present themselves in a far better way through video/reel distribution. Harnessing the power of video marketing is a highly effective tool in modern digital trends. Visually appealing content can remain available as well as prospective consumers in touch.
- Optimization in Voice Search
The almost universal availability of smartphones on every hand also increases virtual assistance’s credibility. Voiced queries continue to ease the overall searching process for specific content and/or videos. SEO strategies play a crucial role in optimizing voice-activated actions. Long-tail keywords and conversational tones can put advertisements in voiced search results.
- Sustainable Social Responsibility
Societal and sustenance are globally emphasized trends for corporate initiatives and actions. Canadians also align perfectly with the issues, putting further importance on relevant responsibilities. Brands are bound to support social causes while accommodating eco-friendly practices. Marketers now focus on responsible actions to draw conscious clients.
- Influencer Partnerships
Nano-influencer marketing has been a thriving trend in the Canadian market for some time. Companies seek and find social media influencers associated with brand value as well as target demographics. It’s more like a superfast way to get increased reach and engagement. An authentic partnering to promote services/products often boosts the overall sales in no time.
- Virtual (VR and AR) Experiences
The integration of virtuality or gamification has gained momentum in Canada these days. Virtual Reality (VR) and/or Augmented Reality (AR) ensure an incredibly immersive consumer experience. People get to know products/services well before the purchase through virtuality. It’s reshaping the entire marketing portfolio for e-commerce businesses.
- Data Privacy and Compliance
Canadian govt continues to tighten the data protection laws through updated/new regulations. Laws like PIPEDA call for optimum compliance with privacy and protection specs. Digital marketers must prioritize data security to ensure the least legal concerns. Since businesses are adopting more stringent actions, data act compliance has become an important trend.
- User-Generated (UG) Content
Billions of people now use social media platforms daily. And they generate billions of contents per day. Many contents floating across social media networks are highly informative and often perfectly match brand values. Such user-generated content (UGC) has become a notably popular way to help customers know about advertised services/products.
Some Other Digital Trends to Try in Canada
You can further employ some well-known/less-known trends to succeed in Canadian digital marketing. Some of the noteworthy examples are –
- Connected TV (CTV)
It’s a quietly but surely growing trend to gain slow momentum for years now. CTV is actually a short but modern version of TV commercials. Likewise, the trend is directly associated with video content to let you reach consumers through streaming, gaming, and sharing services.
- Microsoft Advertisements
Microsoft’s BING literally changed the game within the sector by partnering with OpenAI (ChatGPT). Lots of investors are looking into Microsoft Ads to enable distinctive marketing. However, Google Ads still holds the upper hand as digital marketing searches mostly rely on Google.
- LinkedIn Advertisements
Digital marketing strategies for B2B businesses require somewhat different approaches, even in Canada. Circulating ads on LinkedIn can deliver the ultimate breakthrough anyone desperately needs for success. It holds several features to help do digital marketing in Canada.
- Paid Ads (Pay-Per-Click)
The absolute dominance of Google in the search engine portfolio is known to all. Google Ads utilize its superiority to let businesses reach clients through paid ads. PPC (pay-per-click) advertisements have now become a regular method to conduct a successful digital marketing strategy.
Wrapping Up
Doing business in Canada is highly regulated but presents lucrative opportunities for investors. Only going with the trends can grab and send customers to your services/products on rightful measures.
Videos, hyper-personalized content, and AR/VR cover a more comprehensive yet engaging segment. And it has somehow become a massive competition in the North American economic territory.
Contact Tectera a SEO agency in Scarborough for digital marketing services in Toronto.