Wants to know best time to post YouTube Shorts in Canada?
Paying attention to trends and/or practices on social media platforms can deliver a breakthrough in your sales. YouTube is no exception, with continuous upgrades and features to increase engagement. YouTube shorts are now skyrocketing in popularity, making them a valuable tool to reach target audiences. Knowing the best posting time for YouTube shorts can give you a head start in the Canadian portfolio.
What are the Advantages of YouTube Shorts?
YouTube shorts or reels, not videos, are more like the answers to the competition from TikTok. They let people create, upload, and share a 60-second video clip with distinctive music and effects by using other creative tools. YouTube’s users, Canadian or not, are seemingly fond of this particularly peculiar feature.
You can broadly narrow down the overall benefits of branding/marketing to the following two –
- Accessibility – YouTube shorts are rather simple, user-friendly, and effortless to create the intended content. It lets different brands, as well as influencers get involved in content creation to make the most of such an opportunity.
- Versatile Tools – YouTube never lacked tools or features to help users share their thoughts. And it offers man y different creative tools, such as – filters, effects, and speed controls. They allow the users to come up with unique, visually appealing, and engaging content.
- Audience – Shorts continue to facilitate and keep up a colossal and diverse audience. YouTube’s algorithm recommends highly relevant content during the user’s activity. It not only turns useful for brands looking for a quick reach to target audiences.
It may seem more like an explanation of how or why you should focus on YouTube shorts for marketing. Let’s get to the point where you’ll know the best YouTube short posting times.
Weekly Best Times to Post Shorts on YouTube
There are many different deciding factors for posting YouTube shorts. Many SEO specialists and analytics have conducted detailed research to find the best time to post YouTube Shorts.
Obviously, there’s no specific timeline to confine the peak hours in Canada due to diverse audiences. For general purposes, you should treat 12 PM, 3 PM, and 7 PM – 10 PM as the peak hours.
But it heavily varies based on the weekday as different weekdays have different peak hours. Let’s check out the best posting time for YouTube shorts in Canada based on all the analytical research.
- Monday – 8 PM – 9 PM, 12 PM, and 7 AM
- Tuesday – 9 PM – 10 PM, 5 PM – 7 PM, 11 AM – 12 PM, and 7 AM
- Wednesday – 3 PM – 6 PM and 12 PM
- Thursday – 7 PM – 11 PM
- Friday – 9 PM – 11 PM, 4 PM – 6 PM, 11 AM – 1 PM, and 7 AM – 9 AM
- Saturday – 10 PM – 12 AM, 3 PM – 6 PM, 9 AM – 10 AM
- Sunday – 9 PM, 3 PM – 5 PM, and 10 AM – 11 AM
As it appears, Tuesday and Friday cover the most peak hours for Canada. Other weekdays are more or less equally suitable to a moderate extent, given the available timeframe. However, Wednesday and Thursday seem the off-days to get more views for your YouTube shorts.
How to Choose the Best Time to Post YouTube Shorts?
As mentioned, several determining factors decide on the ideal time to upload your reel for circulation. Whether it’s YouTube or some other video-sharing platform, the basics are more or less the same.
Influencers and businesses must understand all the underlying intricacy of posting YouTube shorts to ensure optimum reach. And the must-have factors associated with the best posting time include –
- Target User/Audience
It’s the ultimate consideration for posting any content on YouTube, shorts or not. It’s because different demographics exhibit distinctive online behaviours. The best times to circulate your content will surely vary based on the intended viewers’ interests.
- Geographic Location
Are you posting from Canada for Canadian citizens only? Or are you positing from Canada for worldwide audiences? Or are you trying to post content for Canadians while living outside? In such cases – consider, prioritize, and adjust the followers’ time zones.
- Content-Type
Exclusive contents (tutorials, product demonstrations, guides) seem handy during working hours. It’s because we assume that users may look for information then. Lighthearted content (comedic skits, reaction reels) may work better during the evening or night.
Wrapping Up
Despite having no decisive best time to post YouTube Shorts in Canada, understanding your target users based on their location and needs is important. They’ll simply help you devise a good schedule time to post the shorts. Please remember that there’s never any one-size-fits-all solution, requiring you to test the different posting times.
Contact Tectera a social media marketing agency in Toronto for YouTube marketing.