Wants to know best time to post on Instagram in Canada?
Maximizing the reach, engagement, and action have been key considerations in social media marketing. You can’t expect to outrun the competition by uploading content at random. Instead, influencers and businesses are looking into the best posting times. If you intend to grab potential customers on Instagram in Canada, you better know the fruitful hours for optimal reach.
Weekday Peaks for Instagram Posts
Not all the weekdays are the same since people have to address many different concerns. You can’t expect users to remain active equally and/or all the time on social media. That’s why the overall user engagement significantly varies from one weekday to another.
And there have been many analyses to narrow down the best and/or worst timing for Instagram posts. The research is still ongoing since user behaviours are subject to change now and then. Let’s have a look at the weekdays for engagement regarding Instagram.
- Posting on Instagram on a Monday
It’s the first working day where people tend to scroll the feed early in the morning. Most of your target users should wake up between 7 and 8. However, the day also observes two smaller peaks at 4 PM and 8 PM.
Maximum user engagement on Mondays – 7 AM (general), 12 PM (Canada)
- Posting on Instagram on a Tuesday
The second working day usually gets an upsurge in social media engagement. And it starts in the early morning (7 AM) to peaks at 12 PM. Likewise, there’s another peak with slightly low engagement during 6 PM.
Maximum user engagement on Tuesdays – 8 AM (general), 12 PM (Canada)
- Posting on Instagram on a Wednesday
Content uploads on Wednesday slow down while following a somewhat similar pattern. Three peaks take place in the morning, noon, and night. But no surge in the user’s real engagement takes place later in the afternoon.
Maximum user engagement on Wednesdays – 8 AM (general), 12 PM (Canada)
- Posting on Instagram on a Thursday
Thursday is another working day to see some noteworthy surge in engagement and activity. But the patterns are almost the same as that of Wednesdays. Users start scrolling more at night, compared to mornings.
Maximum user engagement on Thursdays – 9 PM (general), 12 PM (Canada)
- Posting on Instagram on a Friday
The week’s last working day features a significant shift towards noon and afternoon. 4 PM as well as 9 PM are the two peaks with another peak at noon. Friday is considered one of the best days for Instagram posts.
Maximum user engagement on Fridays – 4 PM (general), 12 PM (Canada)
- Posting on Instagram on a Saturday
The first weekend, Saturday, can have a distinctive range of audience engagement. Although people are still active in the early morning, the overall engagement is paled. It’s better to go for the 12 PM or 8 PM peaks.
Maximum user engagement on Saturdays – 8 PM (general), 12 PM (Canada)
- Posting on Instagram on a Sunday
And you’ll want to upload your content for circulation in the evening on any Sunday. The 6 PM – 9 PM hours see rather active engagement from audiences. Other hours have reasonably quiet time with slow mornings.
Maximum user engagement on Sundays – 7 PM (general), 12 PM (Canada)
The general time refers to peaks for worldwide audiences, whereas 12 PM is more suited for Canadian time zones. As you can see, 12 PM or noon is the ultimate time to upload/post your Instagram content.
Best Overall Time for Instagram Posting in Canada
Unsurprisingly, there’s actually more to the in-depth analysis, as the findings are somewhat distinctive. A more summarized detail to let you catch up with the best timing would be –
- Monday – 7 AM, 11 AM – 12 PM, 8 PM
- Tuesday – 7 AM, 9 AM – 10 AM, 8 PM
- Wednesday – 7 AM, 11 AM – 12 PM, 8 PM
- Thursday – 7 AM, 11 AM – 12 PM, 9 PM
- Friday – 7 AM, 10 AM – 12 PM, 4 PM, 9 PM
- Saturday – 7 AM, 9AM – 11 AM, 8PM
- Sunday – 7 PM, 10 AM – 12 PM, 8 PM
Every peak mentioned right above is likely to change based on your target audience, users, or customers. You must ensure optimum content quality, especially focused on information and engagement.
Wrapping Up
Uploading quality content alone can no longer get you sufficient attention amidst all the commotion. Even in Canada, user feeds are getting loaded with new content every minute. And nobody has the time to dig up your advertisement once it gets buried under others. That’s why you must corroborate the strategy by knowing your audience, their preferences, and geolocation through subsequent tests.
Contact Tectera a social media marketing agency in Toronto for Instagram marketing in Canada.