Best Backlink Building Strategy

Looking for best backlink building strategy?

It’s impossible to downright drive all the organic traffic to your website. Even the topmost content can’t boost the views without engaging with the wide network. Letting users of different websites know about your content is a trick to get yourself introduced.

Backlink, a link to your proprietary webpage on another website, is an integral part of SEO. It empowers domain authority while fostering your brand recognition. And the best practices on backlink building strategy include the following firsthand actions.

Create High-Quality, Linkable Content

Content marketing is one of the simplest backlink-building solutions. Publishing share-worthy content can attract more people without costing too much. And you must prioritize quality in every aspect to get others to link to your website.

Some of the best practices associated with killer content generation include –

• Providing contact, address, photos
• Incorporating professional appearances
• Correcting all the detected errors
• Generate 10x content on individual URL
• Add trust badges to build security
• Updating content data as soon as possible

Integration of infographics (images, videos) is indeed a great way to build more backlinks. The graphical representation can ease understanding of your data, driving more traffic. That’s why crafting shareable infographics continues to gain more popularity in SEO.

Additionally, the format plays a significant part in generating linkable content. There are many different formats available, such as – reports, how-to guides, whitepapers, etc. Likewise, some content formats are found prevalent in others.

An increasing number of referring domains come with the following post types –

1. Why
2. What
3. Infographics
4. Video
5. General
6. How-To
7. List

You can employ a backlink analytics tool (like SEMrush) to track down links and referring domains. Any content to provides insightful reading and/or understanding in simpler ways can attract more links.

Guest Blogging

It’s more like an evolved segment of content marketing, expanding the reach of your website. People tend to stick around with valuable, unique, informative content. And one of the most effective methods to push your backlinking involves guest posts.

Well-established websites feature high organic traffic and superior domain authority. You can generate relevant content to submit to those sites for external publications. Google allows direct contributions from guests through its Analytics Blog.

The essential points to keep in mind while considering guest blogging are –

• Showing your qualification as a resourceful writer.
• Demonstrating your capabilities by sharing links to published content.
• Spectacular writing can provide bargaining/negotiation power.
• Presenting pitches to medium domain authority websites as a novice.
• Continue pitching even if you don’t get a response.

Don’t start publishing content to any website available to push your backlinks. It’s a direct violation of Google guidelines. Instead, you should partner with brands under the same niche as yours.

There exists a simple trick to find reliable websites where you can guest blog. It requires you to search the following generic query in the Google search box –

Keyword/Niche + intitle:“write for us”

Example: fashion + intitle:”write for us”

It may not seem very fruitful as thousands of guest bloggers submit to these websites. Don’t lose your hope or courage there. Also, keep reaching out to websites not require guest posts.

Broken Link Building

Identifying and reporting one or more broken links on a site will definitely draw a webmaster\’s attention. And you can grab the opportunity by recommending relevant webpages from your website. Dead links hamper UX, requiring actions asap.

You can look for broken links on other websites by employing the tasks mentioned below –

• Find the relevant websites within your niche and dig through their resource pages.
• Type ‘Main keyword + links’ or ‘Main Keyword + resources’ or ‘Keyword inurl:links’
• Download to install link-checking plugins like the Check My Links plugin for Google.
• Detect and download the results with broken link finders like Ahrefs SEO Toolbar.

Nobody wants any kind of broken links to affect the user journey on their websites. Hence, your chances of receiving a backlink for each broken link are considerably high. It’s more like mutual assistance to one another for improved quality.

HARO (Help a Reporter Out)

It’s an active online platform to lets reporters connect with almost anyone with a story at hand. Reporters may need podcasts, news articles, and/or blogs on specific topics.

They can easily, instantly, and effectively reach out to meet the publication needs. Journalists will receive the content whereas you’ll have backlinks from authoritative websites.

Establishing backlinks through HARO is a pretty straightforward process with the following steps –

• Sign up and choose a suitable pricing plan on HARO.
• Check your mail inbox thrice a day (Monday to Friday).
• HARO sends a list of articles needed by the reporters.
• Carefully look for articles to match your interests.
• Send in your pitch with answers, contact info, site links.

You can’t respond to every query. Also, you shouldn’t expect a response for all submitted pitches. Still, you can build trust among journalists by having strong backlinks for most of the responses.

Skyscraper Technique

Every webmaster wants to integrate the best possible backlinks to their websites. And that’s exactly what makes the skyscraper method for backlinking a convenient strategy.

The primary principle is fairly simple with the technique, given the available resources. You’re to dig up the top competitors and analyze the content. You’ll draft superior content and recommend the website to choose yours instead of others through email outreach.

The new article generated by using your competitor’s content is the skyscraper content. It’s the result of ever-competitive and continuously thriving SEO marketing across the web.

Executing the skyscraper strategy consists of three fundamental phases –

1. Identifying competitor content with high backlink numbers
2. Uplifting the content quality by creating skyscraper content
3. Conducting outreach to encourage backlinking to your site

Each step features many embedded actions to fulfill the ultimate objective – superiority. The existing backlinks may lack infographics, upgrades, latest changes, and applicability. That’s where your cue lies.

Don’t underestimate the power of skyscraping by looking at the three easy steps. A recent HubSpot analysis revealed about 70,000 extra views for a single webpage.

Wrapping Up

SERP ranking, domain authority, organic traffic – every must-have element related to SEO depends on backlinks. More backlinking will strengthen your website’s position and importance in search engine algorithms. So, you can only expect captivating results associated with SEO upon implementing a worthy backlinking initiative.

Contact Tectera a SEO agency in Scarborough for SEO services.