Wants to know best time to post on TikTok in Canada?
TikTok is one of the world’s most popular social media platforms, including Canada. It holds immense potential for creators and businesses to connect with their audiences. However, creating the content is no longer enough to achieve the desired online success.
Posting at the right time can significantly boost engagement, reach, and visibility. So, understanding the best times for TikTok posts for Canadian audiences is crucial to maximize your interaction. The article dives deep into the best times to post on TikTok in Canada.
Best Days to Post on TikTok in Canada
The day of the week plays an essential role in the best timing. Studies have revealed specific favors towards certain days for more user activities than others. For TikTok in Canada, the best posting days are –
- Monday to Thursday – Both are solid days to post on TikTok, especially for businesses to target active young audiences during study/work breaks.
- Friday and Saturday – Weekends tend to see an increase in overall TikTok usage, with users having more free time to watch videos, content, or ads.
- Sunday – Upload the content during the evenings, mainly between 7 PM and 9 PM. It’s a good time to post as users prepare for the week ahead.
Weekend mornings, especially Sundays, tend to be a slow time on TikTok. Canadians remain in rest mode or have not engaged with social media.
TikTok Usage Statistics in Canada
Recent studies on TikTok usage across Canada provide insights into the most active times. All the distinctive studies and analytics reports can be summed up to determine the best posting times.
- Monday: 6 AM – 9 AM and 7 PM – 9 PM
- Tuesday: 6 AM – 9 AM and 7 PM – 9 PM
- Wednesday: 6 AM – 9 AM and 7 PM – 9 PM
- Thursday: 6 AM – 9 AM and 7 PM – 9 PM
- Friday: 6 AM – 9 AM and 8 PM – 10 PM
- Saturday: 8 AM – 10 AM and 8 PM – 10 PM
- Sunday: 7 AM – 9 AM and 7 PM – 9 PM
Please Note that all times are listed in Eastern Standard Time (EST) only. Therefore, you must adjust the hours based on your Canadian time zone. Canada spans multiple time zones, requiring you to consider the local differences (Pacific Time, Central Time, etc.).
Best Hours to Post on TikTok in Canada
· Early Morning (6 AM –9 AM)
It’s an optimal time to reach users who start their day early. Many Canadians wake up and scroll through TikTok. The time is ideal for fitness/motivational, news, inspiring, and educative content.
· Midday (12 PM – 2 PM)
Lunchtime is another prime window for TikTok engagement. Many users take a break and scroll through their feeds. It’s your time to post funny videos, trends, challenges, or casual content.
· Evening (7 PM – 10 PM)
Evenings are typically the busiest time on TikTok in Canada. Most users are home, relaxing and spending time on social media. Almost any relatable content should go well with the audience.
· Late Night (11 PM – 1 AM)
Though it seems unlikely, they can still be highly effective. Young people often scroll through TikTok before bed. It’s time to post youth-centric content for a less competitive relaxation.
Finding the Best Time for TikTok Audience
The general recommendations mentioned right above are helpful. Still, audience-specific insights are the most valuable tool for deciding your timing.
a) Analyze TikTok Analytics
With a TikTok Pro account, you can effortlessly access the valuable TikTok Analytics. It offers detailed information about your audience’s activity. You’ll get to know – when your followers are most active, the geographic location of your audience, and the types of content that perform well at specific times.
b) Experiment with Posting Times
Testing different posting times to see what works best for your content is a simple strategy. Start by posting at various times throughout the week and track how well your videos perform. Utilize the ‘Content’ section in Analytics to see engagement metrics (views, likes, comments, and shares).
c) Employ Third-Party Tools
Several third-party analytics tools are also available to reveal more well-detailed and well-organized information. You may start with Hootsuite and/or Sprout Social along side TikTok Analytics. They can provide advanced data to pinpoint the best times to post based on your customers’ behaviour.
d) Tailoring for Time-Sensitive Users
Always consider the type of content you’re posting/uploading and the specific target audience. For instance, you’re targeting a professional audience. You must post in the evenings after work hours (6 PM to 9 PM). Uploading during after-school hours and/or on weekends is ideal for a younger audience.
Posting on TikTok in Canada at the right time can dramatically improve your online business success. Boosting engagement and increasing the chances of appearing on the ‘For You’ page yields higher positivity. While general time guidelines offer a good start, use analytics and experiments with timing to help you pinpoint the optimal hours for your unique audience.
Contact Tectera a social media marketing agency in Toronto for more information.