Looking for Google ads sitelinks best practices?
Google Ads has been a powerful promotional tool for businesses of different types, scales, clients. It lets owners run proprietary PPC (pay-per-click) campaigns rather easily. You’ll have to pay for every click made on the ads shown in Google search results only.
Google Ads sitelinks are oversimplified texts with details popping up on top or bottom of a SERP. The search engine in question has been the ultimate dominator in the market. So, you’re mostly likely to know these sitelinks relevant or close to your search results.
Why are Google Ads Sitelink Useful?
About 65% of all small to medium businesses and enterprises now run PPC campaigns. Personalized ads generate about 30% additional sales with increased conversions. It’s simple to see why Google Ads has become a leader in the paid advertisement portfolio.
Using sitelinks is particularly beneficial for –
- Push the lagging products out
- Advertise low search-volume themes
- Circulating specific categories
- Handle public relations (PR) problems
- Answering common queries
More users, customers, viewers will see your ads to know your services, offers, products. The sitelinks are exclusively crafted to engage people interested in specific topics. So, you don’t have to worry about false clicks as long as you’re going with the best practices.
Let’s take a brief look at the Google Ads sitelinks best practices you must know.
01. Match Your Website’s Navigation
The sitelink should properly reflect your website’s navigation. It’s possible to easily derive a somewhat simple sitelink from the navigation bar. Difficult-to-understand navigation links can adversely affect the customer\’s mind. It hinders the engagement and/or interaction you need to cause CTAs.
02. Align with Your Ad Groups and Campaigns
Every ad must corroborate your advertising promotions circulated on different groups, campaigns, and pages. It’s not acceptable to spend time on ads not relevant to your other campaigns. The sitelinks can generate sufficient traffic to your products, offers, services when the message remains the same all over.
Adding sitelinks at the account level or not holds a fierce debate in the context. Opting for account-level linking can deliver optimal coverage at the initial levels. However, you’ll need to gain further insight into granular data on sitelink performance. Account-level linking isn’t exactly the best answer there.
03. Concise Link Text
Link texts refer to the writing featured with the hyperlink attachment. A longer text may deliver a clearer message to the customers regarding your ad. But keeping the link text short is the ultimate practice due to displaying convenience.
Even Google employed a character imitation to keep the link text short. You must maintain a character limit of 25 for most languages. However, it’s only 12 characters for double-width languages like – Korean, Japanese, and/or Chinese.
04. Compelling Descriptions
You can cover the issue regarding extra small link texts with relevant descriptions right next to the sitelink. A description should summarize the entire content in simple works, often within a single sentence. It’s important to motivate viewers and customers to check out the advertised content.
05. Mix of Purposes
Google Ad sitelinks can serve distinctive purposes, going beyond the original on-sale ideas. Integrating every sitelink on an advertisement for promotions can lead to boredom. Instead, using a variety can generate more public interest.
It actually requires you to use a mix of different sitelink types. Emphasize one to generate leads whereas circulate another one to highlight certain categories. You can have another one to direct potential buyers to insightful user information.
06. Landing Page Relevances
You’ll need to have a landing page where the users will go upon clicking on the sitelink. So, it’s in your best interest to maintain absolute relevance between the two. Nobody wants to waste time looking into pages not associated with your ad.
Likewise, you want customers to continue exploring your resources from the landing page. Developing a strategy to increase engagement and motivation is the answer. Make sure the viewer gets to see exactly what you advertised on sitelinks.
There are several other practices you should consider to push the overall productivity from your Google Ads. Allowing dynamic sitelinks significantly improve the overall ad performance by showing your assets. Choosing the sitelink destination properly is another concern closely associated with landing pages.
Wrapping Up
Testing and employing the best practices on Google Ads sitelinks can surely provide fruitful results. It can effectively revolutionize the way you’re making profits from boosted organic traffic. Outshining all your competitors is possible with Google Ads sitelink features regarding your PPC advertising. But you’ll have to consider, plan, and implement everything properly and perfectly.
For Google ads services in Toronto contact Tectera.