Looking for most popular social media in Canada?
Whether you’re a Canadian citizen or trying to make a life in the country, social media has become an integral part of modern lifestyle. Businesses, corporations, and initiatives are desperately trying new methods to reach more people for financial growth. And the first thing you’ll need is the list of the most popular social media in Canada forthwith.
01. Reddit
The comparatively new platform beats all others by a magnificent and surprising margin. A Semrush study reveals 52.6 million Reddit users in Canada alone, exceeding the total population itself. It’s known for a colossal array of communities to discuss on every imaginable topic. You better start going through its marketing regulations to come up with your unique and catchy strategy.
02. Facebook
Over 26 million Canadians, making up almost three-fourths of the entire population, use Facebook. It’s obviously no surprise to anyone, given its absolute dominance in North America. People of different ages more or less equally love the flagship platform of Metaverse. You can expect almost everything to take place through Facebook while catching up with target audiences.
03. LinkedIn
The platform for professionals remains in the third position in Canada, with 23 million users. It may seem surprising to many, but Canadians surely prioritize and value their professionalism. Letting people know your product/service is just as equal to sharing valued thoughts and leadership growth. Despite being somewhat expensive, LinkedIn continues to thrive with its unique networks of pros.
04. Messenger
With Facebook being the top, it’s rather common to see the integrated features on the next spot. The platform holds an impressive 22 million users in the country, accounting for 61% of the total population. So, you can circulate ads and reach out to potential customers through social media easily. Likewise, Gen Z and Gen Y have been leading the overall applicability of Messenger in Canada.
05. Instagram
Another platform from the Metaverse isn’t behind in the list with 20 million users alone in Canada. The once-photo-sharing social media has now about 57% of the entire population on board. It’s more like an advanced version of Facebook, given that the users are of all ages. Whether you’re about to start a campaign or circulate your presence, Instagram is indeed a great place.
06. TikTok
The video-sharing platform has been on the edge lately, mostly driven by political decisions. Still, TikTok continues to grow worldwide with Canada being no exception. The Canadian government is yet to decide whether they’ll take an aggressive approach to TikTok. Around 15 million Canadians now use the platform for different reasons, including marketing and/or branding.
07. X (Twitter)
Everything may seem to go haywire for the platform upon its ownership transition to Elon Musk. Make no mistake; the heavily transformed social media isn’t exactly a particular favourite for businesses. Yet, the platform managed to have 14 million users within the country. Although X looks really good for personal branding, you may skip the platform to grow your business right away.
08. Snapchat
The presence of Snapchat amidst all the trending and common names may surprise many. However, it somehow holds importance in the Canadian landscape, with over 12 million users. The Canadian Gen Z features the most part, making social media remain strong and going. You’ll have to check into Snapchat while trying to get the attention of those youngsters.
09. Pinterest
It’s another network to remain in the competition with around 12 million Canadian users. The difference between Pinterest and Snapchat lies in the growth where the former continues to increase in numbers. Anyone can visually share and/or find new interests through scrolling creator boards. People can link websites or landing pages to draw traffic for inspiration – travel, cooking, fashion.
10. WhatsApp
The metaverse platform comes in the last, but it’s surely not least in terms of users. It’s because more than 9.1 million Canadians communicate with others through WhatsApp. Though the functions are more suited to personal uses, many businesses tend to embrace branding through it. You can shelve up the platform for marketing since you have the foremost ones to consider.
Wrapping Up
The top social media platforms in Canada don’t strictly represent the demographics. You’ll have to dig deeper, given the uniqueness of target users. We mostly focused on the number, letting you know where to start. For instance, you know that Reddit can’t have users more than the total population. Meanwhile, platforms like Telegram can’t even get anywhere close with a minimal user number.
Contact Tectera a social media marketing agency in Toronto for social media marketing.