Tools for your eCommerce website in 2022? If you want to run a profitable e-commerce website, you must invest in certain resources to attract and keep customers. While many tools claim to help you build customer trust and boost revenue, deciding which ones are the most effective can be difficult. This guide will show you how to use the best tools to start and grow your e-commerce business.
Web Store Solution
An e-commerce platform is the most important tool for the growth of your online store since it makes your business available to potential clients or individuals searching for your company online. By developing your website, you can build and design web pages according to your brand’s strategies. The simpler a website is to navigate and modify, the better. Your company’s products should be displayed on the website, as well as other relevant information. Shopify, Magento, and Wix are some of the most popular website e-commerce platforms. Most of these platforms would provide you with multi-channel sales as well as a drag-and-drop interface to make the purchasing process easier. Let’s look at the next tools for your ecommerce website.
Email Marketing and List Building Software
To collect information from new leads, grow your email list, send order processing updates, such as payment information and shipping status, promote your new and existing products to your subscribers, and build a relationship with your audience, your e-commerce store needs an email marketing service.
It can also help to prevent shopping cart abandonment by sending follow-up emails to clients who haven’t finished their purchases. If you were to individually contact each of your customers or subscribers, this would be a considerable amount of work, therefore automating it is a better option. Automated emails, Form and landing page builders, built-in email analytics reports, and coordinated marketing efforts are all important in establishing your online store.
“Constant Contact” is a great option for eCommerce firms looking to establish professional email marketing campaigns that engage customers, build relationships, and get results. The Email plan is a good starter package since it includes customized templates, A/B testing, tracking, reporting, and automatic resend. If you need more features, such as surveys, polls, and a welcome series, upgrade to Email Plus for £30 per month. Other e-mail marketing tools, such as Mailchimp, ActiveCampaign, and HubSpot, can assist in the execution of marketing campaigns and offer a diverse set of integration options as well. Let’s look at the next tools for your ecommerce website.
Payment Gateway Integrations
Providing an easy payment system is an excellent way to increase sales as an e-commerce business owner who wants to maximize revenue and satisfy customers. Your clients should be able to enter their payment information while being assured of a secure payment process free of fraud and network failures. PayPal, Google Pay, 2Checkout, Amazon Payments, and Stripe are some of the most well-known third-party payment providers. The number of platforms that an internet firm can use is limitless. Customers may find it more convenient to use one of the many online payment options available. Let’s look at the next tools for your ecommerce website.
Customer Service Tools
Customer service tools are technology-based solutions that assist your company in providing greater, streamlined customer service. They are made up of several software platforms that assist you in managing many vital communication techniques. That is, your customer care team can simply use live chat, email, social media, phone, and knowledge base sites to handle client queries and issues in an efficient manner. Once the issue has been fixed, such tools can remove the query from the ticketing queue, archiving it in case it is needed again in the future.
eCommerce customer service tools can assist with a single channel of communication or multiple channels of communication in a single solution. The definition of a good customer service tool varies depending on the type of organization and its stage of development. Different types of customer service software exist to satisfy the needs of each form of the communication channel. Some of them are,
All-in-one customer service tools
These are customer support systems that combine all communication channels into one multichannel solution, such as phone, email, live chat, and social media. Because they’re all-encompassing, you can have everything in one dashboard if you use one of these programs.
Live chat customer service tools
If you have live chat software installed, Customers can always contact an agent by messaging directly from your website It’s usually a small button on your website that a consumer can click to activate and start a chat window.
Help desk customer service tools
Help desk software helps centralize messages so that they may be categorized, assigned, and managed at scale. It is typically (but not entirely) used for managing large volumes of email. There are many different types of help desk software available, such as eDesk, which Centralizes all of your customer communications and purchase details into a single shared inbox.
Social media customer service tools
Customer service software for social media can enable your company to track all customer inquiries across social media sites like Facebook, Twitter, Instagram, and TikTok, marking them so that your customer support team can answer as soon as possible. Mention, for example, can help you track all online mentions of your business as well as monitor and manage your social media accounts.
Knowledge base customer service tools
These are designed to provide pre-written responses to common customer questions. HelpSite and other similar tools can assist you with your FAQs and knowledge base. They enable customers to educate themselves, reducing the number of queries that need to be handled by live agents, emails, and call centers.
Call center customer service tools
Customer service tools for call centers can assist you with monitoring inbound calls to your customer service call center, as well as logging them into your database. They ensure that your call center operates at peak efficiency.
Additional noteworthy Customer Service Tools include Aircall, Document360, TalkDesk, Buffer, Chatra, HelpSite, and Intercom. Let’s look at the next tools for your ecommerce website.
If you run an e-commerce shop that offers physical goods, you should think about integrating shipping and carrier services. Shipping and carrier services are critical in assisting you in coordinating your orders and ensuring their timely arrival. FedEx, ShippingEasy, and Ordoro, for instance, are shipping and carrier software solutions that can be integrated into your e-commerce website to ensure that your orders are labeled, packaged, shipped, and delivered on time.
For e commerce site development in Sri Lanka contact Tectera.
Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.